Investment Rating - The report maintains a "Buy" rating for the company, with a target price set for the next six months [7]. Core Insights - The company reported a revenue of 12.3 billion RMB for FY26H1, a year-on-year decrease of 5.8%, and a net profit attributable to shareholders of 789 million RMB, down 9.7% year-on-year. The gross margin stood at 41.0%, reflecting a slight decrease of 0.1 percentage points [1]. - The company is implementing a "1+N" model to enhance its retail strategy, expanding offline stores into various online scenarios, resulting in a total of 4,688 stores, a decrease of 19.4% year-on-year. However, online retail sales have seen double-digit growth, alleviating some pressure on offline traffic [2]. - The company is focusing on high-potential segments, particularly in running and outdoor sports, by partnering with brands like nordaTM and Norrøna for exclusive operations in China [3]. - The membership economy is showing significant value, with a total user base of 89 million and membership contributing 92.9% to total retail sales. High-value members contribute nearly 35% to sales, with average transaction values significantly higher than non-members [4]. Financial Projections - The report maintains its profit forecast, expecting revenues of 26.5 billion RMB, 27.3 billion RMB, and 28.6 billion RMB for FY26-28, with net profits projected at 1.3 billion RMB, 1.5 billion RMB, and 1.7 billion RMB respectively. The expected EPS is 0.21 RMB, 0.24 RMB, and 0.27 RMB for the same period [5].