Group 1 - The core viewpoint of the article indicates that global smartphone shipments are expected to grow by 3.3% year-on-year in 2025, according to Counterpoint Research [1] - Apple is projected to have a strong performance in smartphone shipments in 2025, particularly in Q3, with a global market share of 19.4%, marking its first time as the world's largest smartphone brand since 2011 [1] - Samsung's shipments are also expected to increase by 4.6% year-on-year, achieving a global market share of 18.7%, but it will relinquish its top position for the first time in over a decade [1]

Group 1 - The core viewpoint of the article is that India's smartphone shipments are expected to grow by 8% year-on-year in the second quarter of 2025, with a significant increase in shipment value by 18%, setting a record for the second quarter in India's history [1] Group 2 - According to the report, vivo holds a dominant position in the market with a market share of 20% [1] - The iPhone 16 is identified as the highest shipped device in the second quarter of 2025 [1]

Core Insights - Global smartphone shipments are projected to see a slight year-on-year increase of 2% in Q2 2025, marking the second consecutive quarter of growth [1] - The growth is primarily driven by contributions from North America, Japan, and Europe [1] Company Performance - Samsung retains the top position in the global smartphone market with an 8% year-on-year increase in shipments for Q2 2025 [1] - Apple remains in second place, achieving a 4% year-on-year growth in shipments [1] - Xiaomi's performance in Q2 2025 remains flat year-on-year, placing it third in the market [1] - Vivo and OPPO rank fourth and fifth respectively, showing stable performance in the mid-range market and signs of recovery in overseas markets such as Latin America, the Middle East, and Africa (MEA) [1]

Core Insights - Global smartphone shipments are projected to see a slight year-on-year increase of 2% in Q2 2025, marking the second consecutive quarter of growth [1] - The growth is primarily driven by contributions from the North American, Japanese, and European markets [1] Company Performance - Samsung maintains its position as the world's leading smartphone manufacturer and is experiencing the fastest growth among the top five manufacturers [1] - Apple continues its growth momentum in Q2 2025, with a year-on-year increase of 4%, supported by strong performances in North America, India, and Japan [1] - Motorola shows significant growth with a year-on-year increase of 16% in Q2 2025 [1]

然而，与上一季度相比，智能手机出货量下降了近 2% 。这一情况发生的原因是许多品牌已在 2024 年 Q3 开始发货，以确保在假期季节开始前完成分销。几乎所有拉丁美洲国家都有自己版本的"黑色 星期五"购物活动，许多活动持续一整周。一些国家，如墨西哥的"El Buen Fin"和阿根廷的"网络星 期一"，活动时间甚至更早。 根据 Counterpoint 市场监测服务的最新报告 ，2024 年 Q4 ，拉丁美洲智能手机市场的出货量同比增 长 9.3% ，这是连续第六个季度实现同比增长。阿根廷、智利、秘鲁等地区市场是这一增长的主要 推动力。 点击阅读原文下载完整版 PDF 报告 三星 继续在拉丁美洲地区占据领先地位，其市场份额比最接近的竞争对手高出约 9 个百分点。这 家手机品牌厂商提前推出了入门级机型，这使得其出货量同比有所增加，不过由于拉丁美洲的潜 在市场总量有所扩大，其市场份额并未发生变化。 摩托罗拉 的出货量实现了小幅同比增长。其成功主要得益于在较低价格区间的表现，以及推出的 5G 智能手机产品大幅降价促销，这也助力其在该地区扩大了市场。然而，其市场份额同比下降了 几个百分点。 小米 实现了两位数的增长， ...