Group 1 - The core viewpoint of the article is that Coosea Intelligent Technology Co., Ltd. is preparing for an IPO in Hong Kong, focusing on the smartphone sector, with a projected revenue exceeding 2.7 billion yuan in 2024 [1][4] - Coosea Intelligent was founded in 2006 and has developed over 526 smartphone and PCB component models, with a global sales network covering more than 73 countries [4][11] - The company has shifted its IPO strategy from A-share to Hong Kong after terminating its relationship with Minsheng Securities in January 2025 [1][4] Group 2 - The average selling price of consumer smartphones has decreased from 572 yuan in 2022 to 500 yuan in 2024, while the average price of rugged smartphones has dropped from 1,246 yuan to 1,054 yuan during the same period [11][12] - Coosea Intelligent's revenue from overseas markets accounted for over 60% of total revenue in the reporting period, with sales in the U.S. representing 18.2%, 20.9%, and 24.9% of total revenue from 2022 to 2024 [13] - The company faces challenges in the competitive smartphone market, with net profit growth slowing down significantly despite revenue growth, indicating a need for strategic adjustments to maintain market share [15][20]

Global Smartphone Market Overview - The global smartphone market is expected to see a year-on-year growth of 0.2% in Q1 2025, indicating a recovery phase [1] - The total global smartphone shipments are projected to reach 1.22 billion units in 2025, reflecting a slight increase of 0.1% compared to the previous year [1] - The market is anticipated to grow at a modest compound annual growth rate (CAGR) of 1% from 2025 to 2029, facing challenges from low-end replacement demand and geopolitical uncertainties [1] High-End Smartphone Market Insights - The high-end smartphone segment (priced above $600) experienced a year-on-year shipment increase of 12% in Q1 2025, driven by manufacturers' commitment to premium offerings and advancements in AI technology [4] - Apple leads the high-end market with a 59% share, showing a 10% growth year-on-year [5] - Huawei's high-end segment grew by 69%, capturing a 9% market share, while Google and Xiaomi also reported significant growths of 21% and 81% respectively [4][5] Regional Market Performance - In the Asia-Pacific region (excluding Greater China), Apple holds a 61% market share in the high-end segment, with a 12% year-on-year growth [7] - In North America and Latin America, Apple dominates with a 71% market share, reflecting an 18% increase [7] - In Europe, the Middle East, and Africa, Apple maintains a 55% share with a 15% growth, while Samsung follows with a 37% share and a 13% increase [9] AI Smartphone Projections - The penetration rate of AI smartphones is expected to reach 34% by 2025, supported by advancements in chip capabilities and model efficiency [9] - Apple leads the global AI smartphone market with a shipment of 43.6 million units, accounting for 58% of the market [12] - In mainland China, Apple also leads with a 40% market share in AI smartphones, followed by Xiaomi with 26% [16] Foldable Smartphone Forecast - The foldable smartphone market is projected to achieve only a 0.1% year-on-year growth in 2025, with major manufacturers attempting to stimulate demand through price reductions and SKU expansions [24] - 2026 is anticipated to be a pivotal year for the foldable market, potentially revitalized by Apple's rumored foldable product [24] 5G Smartphone Outlook - The penetration of 5G smartphones is expected to continue growing, with projections indicating that by 2029, 88% of smartphone shipments will be 5G-enabled [26]

然而，与上一季度相比，智能手机出货量下降了近 2% 。这一情况发生的原因是许多品牌已在 2024 年 Q3 开始发货，以确保在假期季节开始前完成分销。几乎所有拉丁美洲国家都有自己版本的"黑色 星期五"购物活动，许多活动持续一整周。一些国家，如墨西哥的"El Buen Fin"和阿根廷的"网络星 期一"，活动时间甚至更早。 根据 Counterpoint 市场监测服务的最新报告 ，2024 年 Q4 ，拉丁美洲智能手机市场的出货量同比增 长 9.3% ，这是连续第六个季度实现同比增长。阿根廷、智利、秘鲁等地区市场是这一增长的主要 推动力。 点击阅读原文下载完整版 PDF 报告 三星 继续在拉丁美洲地区占据领先地位，其市场份额比最接近的竞争对手高出约 9 个百分点。这 家手机品牌厂商提前推出了入门级机型，这使得其出货量同比有所增加，不过由于拉丁美洲的潜 在市场总量有所扩大，其市场份额并未发生变化。 摩托罗拉 的出货量实现了小幅同比增长。其成功主要得益于在较低价格区间的表现，以及推出的 5G 智能手机产品大幅降价促销，这也助力其在该地区扩大了市场。然而，其市场份额同比下降了 几个百分点。 小米 实现了两位数的增长， ...