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智能手表和手环竞争边界模糊化
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2025年中国智能手环发展现状分析:品牌出海发展势头迅猛
Qian Zhan Wang· 2025-07-17 11:33
Group 1 - The number of registered smart wristband companies in China has significantly decreased since 2022, with only 1 company registered by May 2025, down from a peak of 224 in 2020 [1] - Guangdong province leads in the number of smart wristband companies, accounting for 90.63% of the total with 1,180 companies, while other provinces like Jiangsu, Anhui, Beijing, and Shandong have significantly fewer [2] Group 2 - In 2024, only Xiaomi among the top five smart wristband brands achieved sales growth, while Huawei's sales declined by 9.7%. Xiaomi's success is attributed to its product strategy, which includes maintaining previous pricing while upgrading materials and features [4] - Xiaomi and Huawei are rapidly expanding their overseas markets, with Xiaomi's shipments in the Middle East, Europe, and Latin America increasing by 125%, 34%, and 63% respectively, while Huawei's shipments in various regions saw increases ranging from 100% to 190% [7] Group 3 - The competition between smart wristbands and smartwatches is becoming increasingly blurred, with trends showing larger screens for wristbands and lighter designs for smartwatches, indicating a shift towards integrated functionalities and enhanced user experiences [10] - Smart wristbands primarily focus on fitness and health monitoring, while smartwatches offer a broader range of features, including voice assistants and third-party app support, highlighting the evolving landscape of wearable technology [11]