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新国补实施约半月,手机好卖、一级能效家电销售提升
Di Yi Cai Jing· 2026-01-23 05:19
Group 1 - The implementation of the 2026 national subsidy has led to a recovery in sales since January, with a notable increase in the sales proportion of first-level energy-efficient home appliances and mobile phones [4] - The national subsidy program has been launched across all 31 provinces, with an increase in retail points and stricter fund usage supervision compared to last year [4] - In Qinghai, as of January 20, a total of 34,094 home appliance replacement and digital product purchase subsidy coupons were issued, with 8,712 coupons redeemed, amounting to 4.3984 million yuan, stimulating consumption of 33.717 million yuan [4] Group 2 - Mobile phone sales have benefited significantly from the new round of national subsidies, with a year-on-year increase of approximately 10% [5] - Sales of air conditioners, refrigerators, washing machines, televisions, and water heaters through Suning.com have increased by over 60% compared to December, with first-level energy-efficient and water-efficient products accounting for 92.6% of sales [5] - The new subsidy policy has also boosted mid-to-high-end mobile phone consumption, with the 3,000-6,000 yuan price range becoming mainstream, and over 60% of sales coming from this segment [5] Group 3 - Dealers express concerns about the pressure of funding for advance payments and hope for quicker settlement of outstanding funds from previous years to facilitate participation in the current subsidy program [6]