Summary of Hisense Home Appliances Conference Call Company Overview - **Company**: Hisense Home Appliances - **Industry**: Home Appliances Key Points Industry and Market Conditions - The fourth quarter of 2025 continues to face operational pressures due to the decline of national subsidies and high base effects from the previous year. However, some product categories are seeing a rebound in price indices, leading to slight improvements in profit margins. The overseas market is undergoing inventory destocking, with expectations for order recovery in December and early next year [2][3][4]. Product and Business Development - The newly launched water-based paint factory in Changsha is expected to enhance the central air conditioning business and improve processing depth, aiding in order growth in the mature markets of Europe and America. Currently, water machine products account for about 5% of total revenue, with positive outlooks for the water-cooled and liquid-cooled market trends [2][5]. - Hisense is exploring aluminum alternatives to copper to mitigate the impact of rising copper prices, with some experience in overseas markets. The domestic market will require consideration of technology maturity and consumer acceptance [2][6]. Strategic Focus and Brand Development - The company anticipates that the effects of subsidy exhaustion will be less severe than historical policies. Hisense is focusing on building core competencies and brand recognition in the post-subsidy era, targeting consumer segments with products like fresh air conditioners and embedded refrigerators to gain competitive advantages [2][7]. - The competitive landscape in the air conditioning market is expected to shift in 2026, with leading companies focusing more on core capabilities and brand image enhancement. Hisense aims to strengthen its competitive edge to perform better in the post-subsidy environment [2][8]. Operational Efficiency and Market Strategy - Hisense plans to maintain profitability in the processing sector while expanding market share in emerging markets. The company is integrating resources from Nantong, Hisense Hitachi, and Jiakang to improve overall efficiency and reduce ineffective SKUs [2][9]. - The air conditioning division has faced operational pressures in 2025, prompting management to implement integration and efficiency measures, including procurement and channel collaboration [2][10]. Revenue and Profit Guidance - For 2026, the central control products are expected to achieve positive growth, with varying quarterly performances. The public construction segment is projected to grow from 15% to 35% of revenue, while the renovation segment is expected to decrease from 35% to 15% [2][11]. - The company is optimistic about overall performance in 2026, despite challenges in the renovation segment, which has seen a decline of over 20% each quarter [2][11]. International Market Outlook - Hisense's international sales have shown good growth, with regions like Latin America exceeding 30% growth. However, some areas like ASEAN have experienced declines due to adverse weather conditions. The company plans to enhance market share and average selling price (ASP) in mature markets while expanding product offerings in flexible markets like Latin America and ASEAN [2][12]. - The 2026 FIFA World Cup in North America is expected to significantly boost Hisense's growth in these regions, leveraging sponsorship to enhance brand visibility and market penetration [2][13]. Risk Management and Supply Chain - Hisense is managing risks related to increased tariffs on exports to Mexico by optimizing local procurement and maintaining a competitive edge through its Mexican manufacturing base [2][14]. - The company is also addressing the impact of the domestic new energy vehicle tax reduction and softening European demand by optimizing product structures to enhance market competitiveness [2][14]. Financial Planning and Capital Expenditure - Hisense plans to maintain a dividend payout ratio of around 50% and is exploring new incentive schemes for employees. Capital expenditures will include the construction of the Changsha mobile phone factory and the second and third phases of the Thailand industrial park, aimed at meeting future demand in Europe and the U.S. [2][17]. Future Guidance - Specific revenue and profit guidance for 2026 will be assessed based on domestic and international market conditions, with plans to communicate updates to the market as necessary [2][18].

新能源汽车消费实现跨越式增长，2025年前三季度增速达38.1%。同时，"绿动陇原·新能源汽车消费 季"活动自9月启动拟持续到年底，省市县商务部门联合银行机构和汽车销售商，组织20多家新能源汽车 品牌参与，通过政府配套资金、金融机构专项支持、企业让利优惠三方协同，切实降低消费成本。 "旧车用了10年，换的新能源车既环保又智能，还省了2万元。"兰州车主王磊的话，道出了众多消费者 的心声。 陇原烟火气升腾 新消费活力涌动 新甘肃·甘肃经济日报记者 胡旺弟 傍晚时分，兰州大街小巷的烟火气从地摊火锅店、烤肉店、湘菜馆中蔓延开来；苏宁易购金运店智能家 居吸引市民前来体验；鸣沙山月牙泉景区游客慕名而来；直播间里"甘味"特产订单不断…… 当下的甘肃，市井烟火与品质升级交织，消费市场持续回暖，社会消费品零售总额稳步攀升，新消费趋 势加速显现，政策红利与市场活力共同作用下，消费越来越活跃。 作为经济增长的"压舱石"，甘肃消费市场韧性十足，消费品零售总额持续保持增长态势。1月至10月， 全省社会消费品零售总额达3545.2亿元，同比增长2.5%。 回升动能在重点消费领域尤为明显。餐饮行业率先重拾热闹，街头巷尾的特色餐饮店、夜市摊 ...

Summary of Hisense Home Appliances Conference Call Company Overview - **Company**: Hisense Home Appliances - **Industry**: Home Appliances, specifically focusing on air conditioning, refrigerators, and washing machines Key Points and Arguments Market Conditions - The central air conditioning business is under pressure in the real estate market, particularly in the refined decoration sector, with a potential decline of 15-20% expected [2][5] - Domestic sales (C-end and public construction) are anticipated to see slight growth, while external sales of refrigerators and washing machines are projected to grow in double digits [2][4] - Orders for processing products are expected to show a turning point in December, with a return to positive growth by the end of 2026 or early 2027 [2][3][5] Financial Performance and Projections - The company faces challenges in achieving its annual performance targets, aiming to unlock nearly 100% of its equity incentive goals [2][5] - For 2026, domestic sales will focus on enhancing product strength and cost competitiveness, while external sales are expected to grow by over 10% with improved profit margins [2][5] - The net profit margin for the central air conditioning business is stable, estimated between 6-10% [4][12] Strategic Initiatives - The company plans to enhance its foundational capabilities by reducing SKU counts, integrating R&D platforms, and improving procurement efficiency to boost single product profitability [2][6] - Expansion of proprietary channel stores and strengthening of lower-tier channel construction are key strategies [2][7] - The company is optimistic about long-term growth in emerging markets, driven by increasing appliance penetration and favorable demographic trends [4][10] External Market Dynamics - The impact of national subsidy policy reduction on price competition is not straightforward; the company does not expect significant price increases despite subsidy reductions [6] - The company is focusing on structural products that benefit from subsidies, such as high-end air conditioning and fresh air systems [7] Profitability and Cost Management - External sales profitability recovery is primarily driven by gross margin improvements, with a 0.5 percentage point increase in profit margin expected, of which 0.3 percentage points come from cost reduction and efficiency improvements [8] - The processing product orders are gradually reducing inventory, indicating a potential recovery in sales [9] Regional Performance - The European market accounts for over 30% of the overall structure for air conditioning and refrigerators, with emerging markets like ASEAN and Central-South America showing significant growth potential despite seasonal fluctuations [10][11] - The company aims to increase overseas revenue contribution to over 20% within 3 to 5 years, leveraging new production capabilities [11] Future Outlook - The company anticipates a modest growth in the C-end market for new housing and second-hand demand, with a projected growth of around 10% in 2025 and single-digit growth in 2026 [18] - The new fresh air conditioning products are expected to have a gross margin advantage of at least 10 percentage points over non-fresh air products [21] Shareholder Returns - The company plans to maintain a minimum dividend payout ratio of 50% and will consider increasing this ratio in the future [17] Additional Important Insights - The company is actively working on balancing cooperation and competition with Midea, focusing on resource optimization and market penetration strategies [15][16] - The integration of logistics and procurement strategies with Midea is progressing well, although details on overseas collaborations remain limited [14]

Core Insights - The 2025 Double Eleven shopping festival has seen a significant shift from previous years, with a more subdued atmosphere and a focus on straightforward promotions rather than complex discount strategies [1][2][12] - The total sales for the 2025 Double Eleven reached 1,002.6 billion RMB, but the search volume for "discount strategies" has decreased significantly compared to the peak in 2018 [1][9] Historical Context - The Double Eleven event began in 2009 as a promotional strategy to clear inventory for Alibaba, initially generating 0.52 billion RMB in sales with only 27 brands participating [2][3] - By 2012, the event expanded significantly, with total sales reaching 19.1 billion RMB as multiple platforms joined the promotional efforts [2][5] - The years from 2014 to 2020 marked a period of exponential growth and increasingly complex promotional strategies, culminating in a peak sales figure of 498.2 billion RMB in 2020 [5][6] Changes in Consumer Behavior - The 2025 Double Eleven reflects a shift in consumer behavior from impulsive buying to more rational and needs-based purchasing decisions [6][12] - A report indicated that 77.7% of surveyed consumers prioritize genuine needs over low prices, with a significant focus on quality and long-term value [7][12] - The rise of "trade-in" programs has become a defining feature of the 2025 event, with a 150% increase in orders for trade-in products across all categories [9][10] Consumption Trends - High-end and smart products are becoming central to consumer preferences, with significant sales growth in AI smartphones and high-performance laptops [10][11] - Service-oriented consumption has surged, with categories like home services and online education seeing substantial growth during the event [11][12] Policy and Platform Evolution - The transition from impulsive to rational consumption is driven by a combination of consumer maturity, policy support, and platform evolution [12][15] - Government policies promoting trade-in programs have significantly boosted sales, with over 3.3 billion people applying for trade-in subsidies in 2025 [15][16] - E-commerce platforms are shifting focus from complex discount strategies to enhancing service quality and consumer experience, simplifying promotional rules to foster long-term customer relationships [16][17] Future Outlook - The ongoing evolution of Double Eleven is expected to deepen, with advancements in AI technology and continued emphasis on green consumption driving further changes in consumer behavior [18][19] - The event is transitioning from a focus on sheer sales volume to a model that emphasizes quality, rationality, and value, reflecting broader trends in the Chinese consumer market [19]

Core Insights - The Brazilian Game Exhibition showcased a variety of Chinese gaming products and hardware, highlighting the growing influence of Chinese games in the Latin American market [1][2] - MiHoYo's "Genshin Impact" attracted significant attention, with a large fan base in Brazil and new version trials available at the event [1] - The exhibition also featured TCL's latest electronic products, emphasizing the importance of the Brazilian market for gaming and entertainment [2] Group 1: Game Exhibits - MiHoYo's "Genshin Impact" had a crowded booth with many Brazilian players dressed as game characters, indicating its popularity in Brazil [1] - The game offers a rich narrative and detailed characters, appealing to local players who appreciate its artistic style and gameplay [1] - Smile.One showcased the upcoming martial arts game "Yanyun Shiliusheng," which drew considerable interest due to the allure of Chinese martial arts themes [2] Group 2: Electronic Products - TCL presented new QD-MiniLED gaming TVs and large curved gaming monitors, creating immersive gaming experiences at their booth [2] - The company aims to engage with the young audience in Brazil, a significant market for gaming, by showcasing innovative products [2] - The exhibition has seen over 3 million attendees since its inception, with this year's attendance reaching a record high [2]

Group 1 - The Brazil Game Show, one of the largest gaming exhibitions in Latin America, took place from October 9 to 12, showcasing around 400 booths and various gaming-related activities such as esports competitions and music concerts [1][2] - MiHoYo's game "Genshin Impact" attracted significant attention, with a large fan base in Brazil, where the game is considered an important overseas market [1][2] - The exhibition featured a new version of "Genshin Impact" for players to experience, along with exclusive merchandise that was highly sought after [1] Group 2 - Smile.One collaborated with NetEase to showcase four games, including the highly anticipated martial arts game "Yan Yun Shi Liu Sheng," which drew considerable interest from attendees [2] - Chinese electronic products, particularly from TCL, were also highlights of the exhibition, featuring new QD-MiniLED gaming TVs and immersive gaming experience zones [2] - TCL aims to demonstrate its latest products to the young consumer base in Latin America, recognizing Brazil as a significant gaming market with a large young audience [2]

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw a significant increase in consumer spending in Shandong, with key retail enterprises reporting a 6.3% sales growth compared to last year, and restaurant revenues increasing by 11.1% [1] Group 1: Consumer Trends - The "old for new" consumption trend continues to gain momentum, supported by a special bond fund of 690 billion yuan aimed at promoting consumption policies [2] - The popularity of "green appliances" is a notable feature of the "old for new" initiative, with energy-efficient appliances seeing a 19% increase in sales during the first four days of the holiday [4] - In Shandong, various local initiatives, such as issuing consumption vouchers and hosting events, effectively stimulated consumer demand during the holiday [4][5] Group 2: Night Economy - The night economy has emerged as a new focal point for consumption during the holiday, with 60% of domestic residents' spending occurring at night [6] - Activities promoting night economy, such as large-scale cultural and tourism events, have successfully engaged consumers and boosted spending [8] - The night economy is evolving beyond simple dining and shopping to encompass a variety of experiences, necessitating improved management and consumer engagement strategies [8] Group 3: Service Consumption - Domestic service consumption experienced a notable surge during the holiday, with total box office revenue exceeding 1.8 billion yuan and significant growth in tourism orders in Shandong [9][11] - Service consumption is characterized by high frequency, strong multiplier effects, and sustainable growth, making it a vital driver of high-quality economic development [11] - Despite the growth, there is a need for improved quality in service supply and consumer experience, with ongoing government measures aimed at enhancing service consumption in Shandong [11]

Core Insights - The "old-for-new" subsidy policy in Shanghai has significantly boosted consumer enthusiasm during the National Day holiday, leading to a notable increase in the home appliance market [1][3] - The second round of the subsidy program has been launched to further stimulate consumer demand, with registration starting on October 4, 2023 [7][8] Group 1: Market Impact - The first round of consumer subsidy coupons has resulted in a 110% year-on-year increase in foot traffic at Suning stores in Shanghai during the first three days of the National Day holiday [3] - High-end home appliance sales (over 10,000 yuan) have surged by 79% due to the subsidy program [3] - The newly opened Suning Max store in Shanghai achieved sales exceeding 70 million yuan on its opening day, highlighting the effectiveness of new retail formats in driving consumer spending [3] Group 2: Consumer Trends - There is a clear trend towards upgrading consumer preferences, with a shift from cost-saving to quality experience, emphasizing "quality, health, intelligence, and scenario-based" consumption [5] - Sales of air purifiers, new wind air conditioners, and clothing care machines have increased by 158%, 131%, and 199% respectively, indicating a demand for health-oriented products [5] - The integration of home appliances with aesthetic design is becoming more prominent, with over 90% of sales in built-in refrigerators and washing machines, and significant growth in ultra-thin range hoods and integrated kitchen appliances [5] Group 3: Future Outlook - The second round of the "old-for-new" subsidy program is expected to further unleash consumer potential, with the registration period set from October 4 to October 6, 2023 [7] - The program aims to maintain momentum in the consumer market, contributing to a robust growth in retail sales for the fourth quarter [8]

Core Insights - Hisense launched over twenty new products across five categories, aiming to enhance user experience and redefine "happy living" in the context of the upcoming National Day and Mid-Autumn Festival [1][2] Product Innovations - Hisense introduced the RGB-Mini LED TV featuring the world's first RGB color control AI picture quality chip, enhancing color purity and precision in the display industry [2] - The air conditioning units utilize a variable frequency S-architecture and intelligent sensing system, achieving over 50% energy savings through dynamic adjustments made 40,000 times per second [2] - The vacuum refrigerator employs a unique vacuum magnetic field preservation technology, intelligently adjusting vacuum levels, temperature, humidity, and oxygen content for optimal food preservation [2] - The multi-tub washing machine incorporates heat pump drying technology and lint filtering systems, addressing clothing care, wrinkle prevention, and lint removal needs [2] - In the kitchen appliance sector, Hisense redefined high-end standards with ultra-quiet operation at 45 decibels and a large airflow of 28m³/min [2] Targeting Young Consumers - Hisense's new product launch reflects a shift from merely addressing user pain points to inspiring consumers' aspirations for a better life, particularly targeting the younger demographic [2] - The "Big Mint" smart appliance series focuses on the needs of young consumers, emphasizing large screens, capacities, and airflow, providing aesthetically pleasing and cost-effective home solutions [2] Philosophy of Technology - The company emphasizes that true technology should enhance the quality of life for ordinary families, with each product iteration bringing users closer to a better living experience [3]

Summary of Hisense Home Appliances Conference Call Company Overview - **Company**: Hisense Home Appliances - **Date**: Q3 2025 Key Points Industry and Market Performance - **White Goods Business**: Accelerated growth in Q3 compared to Q2, with improvements in HVAC, compressors, and washing machines. New air conditioning installations increased by over 50% [2][9] - **Domestic Market**: Intense competition; Hisense is launching high-end products and cost-effective models to enhance competitiveness while reducing SKU to improve product focus [2][5] - **Export Market**: Significant growth driver, with 60% of the processing segment's revenue from exports. The washing machine segment's export sales are nearly half, with rising profit margins aimed to match domestic levels in 2-3 years [2][8] Financial Performance - **Q3 Performance**: Steady domestic sales with HVAC demand spiking in July due to weather, leading to a recovery in refrigerator sales from a slight decline in Q2 to positive growth in Q3. Japanese subsidiary revenue grew approximately 10% in Q2, with expectations of 3-4% growth in H2 [3][9] - **Profit Margins**: While competition has eased slightly, increased costs in online and lower-tier channels may impact overall profit margins [10][11] Strategic Initiatives - **Response to Tariffs**: Gradual relocation of production lines to Mexico and ASEAN to mitigate North American tariff impacts, alongside efficiency improvements in manufacturing [4][28] - **Product Strategy**: Focus on high-end products and innovative designs, such as integrated refrigerators and zone washing machines, to drive sustainable growth beyond subsidies [5][7][8] Future Outlook - **Q4 Expectations**: Anticipated greater pressure in Q4 due to high baseline from last year's subsidy rollout. The company is preparing for a competitive environment regardless of subsidy availability [6][8] - **Long-term Growth**: Aiming for mid-single-digit revenue growth in 2026, with a focus on both traditional and new energy vehicle markets [26] Market Expansion - **Emerging Markets**: High growth potential in regions like Middle East, ASEAN, and Latin America, with expected growth rates of 10-20% [2][20][22] - **Brand Strategy**: Emphasis on building brand presence through sports marketing in Europe, achieving the highest market share in refrigerators [2][20][21] Challenges and Risks - **Competitive Landscape**: Ongoing intense competition in the domestic market, with expectations of continued price wars [8][10] - **Currency Fluctuations**: Minimal impact from currency fluctuations due to neutral exchange management strategies [30] Employee Incentives - **Stock Incentives**: Plans to introduce a new stock incentive scheme to motivate employees, alongside considerations for increasing dividend payouts [32][33] Conclusion Hisense Home Appliances is navigating a competitive landscape with strategic initiatives focused on product innovation, market expansion, and operational efficiency to drive growth and profitability in both domestic and international markets.