Core Viewpoint - The discussion initiated by Gorden Wagener, Mercedes' global design director, regarding the interior designs of BMW and Audi at the 2025 Munich Auto Show has sparked a broader conversation about automotive interior design trends and philosophies [3][4]. Group 1: Professional Opinions - Gorden Wagener criticized a BMW model for its "small capacity and cumbersome operation" and described an Audi concept car's interior as reminiscent of designs from 1995 [4]. - He praised Mercedes' "Hyperscreen," a 39.1-inch large display, emphasizing the necessity for clear visual information and entertainment options for users [4][5]. - The automotive interior design is evolving under the influence of electric and intelligent vehicle trends, leading to diverse design philosophies rather than a uniform approach [5]. Group 2: Industry Transformation - The automotive interior is transitioning from a functional space to an "intelligent ecological terminal," driven by advancements in AI and sensor technologies [6]. - Technologies like AR-HUD have evolved from simple monochrome displays to full-color 3D displays, enhancing safety and convenience by integrating critical information into the driver's field of vision [6]. - Biometric technologies are enabling personalized settings for seats, climate, and music, creating a "one person, one car, one mode" experience [7]. Group 3: Sustainable Design Trends - Environmental sustainability is becoming a core principle in interior design, moving away from traditional materials like plastic and leather to more sustainable options [7][8]. - Innovative materials such as mycelium-based materials are emerging as alternatives to leather, offering low-energy production and zero emissions [8]. - Graphene heating elements are improving seat heating efficiency by 30%, contributing to energy savings and enhanced comfort [8]. Group 4: User-Centric Design Evolution - The shift from driver-centered to user-experience-centered design reflects the transition towards autonomous driving, transforming vehicles into "smart mobile living spaces" [9]. - In autonomous modes, vehicles can switch to entertainment modes, providing immersive experiences for passengers [9]. - Future automotive interiors will focus on multifunctionality, catering to work, entertainment, rest, and social interactions, thus redefining mobility and lifestyle [9][10]. Group 5: Competitive Landscape - The competition in automotive interiors is shifting from hardware comparisons to ecosystem building, emphasizing a deep understanding of user needs [10]. - As electric vehicle technology levels the playing field, interior design is becoming a key differentiator for brands [10]. - Brands that can innovate and meet user demands through breakthrough technologies will gain a competitive edge in the market [10].