智能穿戴产品普及

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财经聚焦丨智能穿戴产品如何从“破圈”向加速普及迈进?
Xin Hua Wang· 2025-09-25 09:25
Core Insights - The article discusses the rapid growth and increasing popularity of smart wearable products, particularly in the context of AI integration and consumer demand for health management solutions [1][6]. Market Growth and Trends - The global smart eyewear market saw a 110% year-on-year growth in the first half of this year, according to Counterpoint [2]. - In July, the number of new AI eyewear products launched on Tmall experienced double-digit growth compared to the previous year [2]. - The shipment volume of smartwatches and fitness bands in China is projected to reach 20.8 million units by Q2 2025, reflecting a 33.8% year-on-year increase [2]. Product Development and Consumer Preferences - Smart eyewear is emerging as a new growth area, while smartwatches and fitness bands are focusing on feature expansion and optimization [4]. - Consumers are increasingly interested in the functionalities of wearable devices, such as health monitoring and convenience features like answering calls and receiving messages [4][6]. - The trend is shifting towards higher precision sensors for health monitoring and the integration of large models to provide diverse smart services [4]. Technological Challenges and Opportunities - Despite market expansion, many consumers are still in the "trial" phase with smart wearables, particularly with emerging categories like smart glasses and rings facing technical and cost challenges [9]. - The industry consensus is that deep integration with AI is crucial for the widespread adoption of smart wearables [9][10]. - Companies are exploring innovative solutions to overcome the "impossible triangle" of weight, performance, and battery life in smart eyewear [9]. Future Directions - The potential for smart wearables to reach medical-grade monitoring capabilities could enhance diagnostic accuracy for healthcare professionals [11]. - There is a call for establishing data standards and interoperability frameworks within the smart wearable industry to facilitate better integration with AI models [10].