Core Insights - The article emphasizes that the logic of major promotions is being redefined by AI, marking a new starting point for brand growth during the annual shopping event [4][5][38] - AI is positioned as a foundational element for driving growth, shifting the focus from merely acquiring traffic to ensuring sustainable and predictable growth [28][34] Group 1: AI's Role in Marketing - AI has become the core of the marketing strategy, connecting interest generation ("种草") and search ("搜索") into a unified growth curve [6][9] - The integration of AI allows for real-time capturing of consumer interest and optimizing conversion paths, enhancing the likelihood of successful transactions [9][21] - The shift from traditional marketing methods to "intelligent management" is evident, where algorithms identify potential customers and optimize engagement [9][21] Group 2: New Strategies and Approaches - The strategy "全域快种快搜，AI质赢双11" reflects a response to the need for certainty in business operations, emphasizing speed and synchronization of interest and demand [8][12] - Brands are moving from a "fishing" approach to a more systematic and intelligent operation, leveraging AI to maximize conversion potential [9][21] - The article outlines four key strategies adopted by brands: new traffic acquisition, new operational rhythms, new technologies, and new marketing methods [14][28] Group 3: Case Studies of Brand Adaptation - Ulike, a brand in the medical device sector, shifted its focus from volume to precision in traffic acquisition, achieving significant sales growth through AI-driven strategies [15][17] - Freepoint, representing the health sector, utilized AI to create a continuous marketing cycle, resulting in a 20% increase in consumer assets during the promotional period [18][19] - The brand Kongke integrated AI into its operational framework, leading to a 50% increase in order volume by accurately identifying target demographics [20][21] Group 4: Long-term Implications - The article suggests that the changes brought by AI are not limited to the shopping event but indicate a broader trend towards intelligent management in retail [28][38] - The focus is shifting from short-term spikes in sales to sustainable growth driven by data and AI, redefining the competitive landscape [28][34] - Brands that embrace AI and adapt to these changes are positioned to seize historical opportunities in the evolving market [38][39]