顶流酸辣粉品牌"麻六记"又承包热搜榜了。 不过这回不是因为汪小菲和张兰的直播间轶事，是因为食品安全问题： 最近，许多消费者在社交媒体平台发帖投诉，称自己在开市客超市买到了发霉的麻六记酸辣粉，随后多地开市客门店对麻六记酸辣粉做出全部下架处理。 7月27日，本次发霉粉饼的生产商，麻六记酸辣粉代工厂白家阿宽发布声明称，问题出现在两个批次的产品"生产过程中消杀环节存在不足，可能导致部分 产品受环境细菌污染，出现湿粉饼保质期缩短或霉变"。 7月28日，麻六记发布道歉声明，称"全力推进退货及妥善的补偿方案"。 作为网红品牌常驻话题中心这么多年，麻六记头一次让网友们的心态从"看热闹"变成了"天塌了"。 事发渠道开市客的麻六记以一箱8桶装规格售卖，标价65.9元，折合一桶售价8块多，在速食酸辣粉品类绝对算得上中高端； 厌倦了传统油炸方便面的年轻人，付出更高的单价，想吃点口味更丰富新鲜的方便食品，却被长出霉菌的米粉狠狠"背刺"。就算大家心理预期没把它当什 么健康食品，但谁成想并不便宜的知名品牌也能吃出如此惊人的安全问题—— "我们就喜欢嗦个粉儿的馋嘴懒人，难不成是触犯天条了？" 麻六记塌房，网红速食粉集体地震 这段时间的麻六记 ...

以下文章来源于Vista看天下 ，作者朱壹 Vista看天下 . 一个永远理解你的朋友 "到底还有没有牌子能放心吃啊"。 文 ｜ 朱壹 来源｜ Vista看天下（ID：vistaweek） 封面来源 ｜ unsplash 顶流酸辣粉品牌"麻六记"又承包热搜榜了。 不过这回不是因为汪小菲和张兰的直播间轶事，是因为食品安全问题↓ 最近，许多消费者在社交媒体平台发帖投诉，称自己在开市客超市买到了发霉的麻六记酸辣粉，随后多地开市客门店对麻六记酸辣粉做出全部下架处理。 7月27日，本次发霉粉饼的生产商，麻六记酸辣粉代工厂白家阿宽发布声明称，问题出现在两个批次的产品 "生产过程中消杀环节存在不足，可能导致部分 产品受环境细菌污染，出现湿粉饼保质期缩短或霉变" 。 7月28日，麻六记发布道歉声明，称"全力推进退货及妥善的补偿方案"。 作为网红品牌常驻话题中心这么多年，麻六记头一次让网友们的心态从"看热闹"变成了"天塌了"。 事发渠道开市客的麻六记以一箱8桶装规格售卖，标价65.9元，折合一桶售价8块多，在速食酸辣粉品类绝对算得上中高端； 厌倦了传统油炸方便面的年轻人，付出更高的单价，想吃点口味更丰富新鲜的方便食品，却被长出 ...

Core Viewpoint - The decline of instant noodles is not due to the product itself but rather the outdated marketing strategies that fail to resonate with modern consumers [3][4] Group 1: Brand Strategy - The traditional marketing methods based on large advertising and exposure are ineffective; consumers now prioritize product culture and innovative consumption scenarios [3][4] - Master Kong is identified as a brand successfully reconstructing the foundational aspects of instant noodles, focusing on taste culture, behavioral anchors in consumption scenarios, and a health-oriented framework [4][5] Group 2: Taste and Cultural Integration - The exploration of flavors in the industry has often been superficial, focusing on novelty rather than familiarity [5][6] - Master Kong integrates Chinese culinary culture into its product offerings, emphasizing traditional flavors, regional tastes, and popular trends to create a cultural asset [6][7] - The brand has launched over 300 flavors, creating a "Chinese taste map" that resonates with consumers' cultural backgrounds [8] Group 3: Scene Innovation - The fast-paced lifestyle has fragmented meal occasions, leading to a decline in instant noodle consumption; finding new consumption scenarios is crucial for growth [13][14] - Master Kong has re-entered daily eating scenarios through product diversification, targeting different consumer needs with offerings like "Speedy Noodle Restaurant" and "Self-Heating Noodles" [14][16] - The brand effectively engages with younger consumers through collaborations with popular IPs and interactive content, enhancing emotional connections [16][17] Group 4: Quality and Technological Advancement - Quality is the foundation of brand trust, and health trends are prevalent in the fast-food industry; however, many brands lack genuine investment in product quality [19][20] - Master Kong has made significant investments in technology and innovation, holding over 600 patents and collaborating with the aerospace industry to enhance product quality [19][20] - The brand's new product, Fresh Q Noodles, showcases its comprehensive supply chain capabilities and commitment to quality through advanced cooking techniques and high-quality ingredients [20][22]

Core Viewpoint - The article highlights the significant contributions of nine prominent figures from Henan in various sectors of the food industry, showcasing their innovative spirit and resilience in building successful brands that have become integral to China's food landscape [4][37]. Group 1: Seasoning Industry - Wang Shouyi transformed a family seasoning recipe into a national brand, "Wang Shouyi Thirteen Spices," achieving annual sales of 5 billion with a registered capital of 80 million by 2003 [6][8]. - The brand emphasizes quality control, sourcing specific ingredients from designated regions, ensuring high standards [7][9]. Group 2: Instant Food Industry - Yao Zhongliang revitalized the struggling Bai Xiang brand, turning it into a leading player in the instant food market by recruiting skilled talent and aggressively marketing the product [10][12]. - Bai Xiang has become a significant competitor in the instant food sector, contributing to Henan's food industry reputation [13]. Group 3: Beverage Industry - Zhang Hongchao founded "Mixue Ice City," which quickly gained popularity for its affordable and delicious beverages, expanding through a strict franchise model [14][16]. - The brand has successfully entered international markets, with notable sales performance in its first overseas store [16]. Group 4: Alcohol Industry - Zhang Tieshan established Jin Xing Beer, focusing on quality and differentiation in a market dominated by foreign brands, achieving a 65% market share in Henan [20][21]. - The brand has expanded nationally and is recognized for its quality and competitive pricing [20]. Group 5: Snack Industry - Shi Jubin founded "Haoxiangni," leading the red date industry with innovative products and a focus on quality sourcing, achieving over 30% market share [22][24]. - The brand promotes red date culture and has successfully penetrated international markets [24]. Group 6: Candy Industry - Zhao Qisan launched Jin Si Hou candy, which became popular with its milk candy, achieving sales exceeding 2 billion in 2008 [25][27]. - The brand has expanded its operations and continues to innovate with new products [27]. Group 7: Frozen Food Industry - Chen Zemin founded Sanquan Foods, pioneering the frozen food category in China with innovative products like frozen dumplings and tangyuan [28][30]. - The company has grown to become a leader in the frozen food sector, significantly impacting the industry [31]. Group 8: Ice Cream Industry - Zhang Zhenqing established Tianbing, focusing on affordable and high-quality ice cream, gaining a substantial market share in the cold drink sector [32][34]. - The brand emphasizes product innovation and consumer accessibility [34]. Group 9: Meat Industry - Wan Long led Shuanghui through a significant transformation, achieving over 180 billion in annual revenue and a 25% market share in the meat industry [36]. - The company has expanded globally, becoming a major player in the meat processing sector [36].

Group 1 - Former President Biden has been diagnosed with malignant prostate cancer, with cancer cells having spread to the bones. The cancer is described as aggressive but hormone-sensitive, allowing for effective treatment options [1][2] - Trump expressed his condolences and well wishes for Biden's recovery on his social media platform [2] Group 2 - A donation of 100 million yuan was made anonymously to Fudan University to support the development of its philosophy discipline [4] - The donation is part of a previously established fund aimed at enhancing academic construction and talent cultivation in the philosophy department [4] Group 3 - The domestic oil price is expected to decrease for the fifth time this year, with predictions of a reduction of approximately 230 yuan per ton, bringing the price of 92-octane gasoline back to around 6 yuan per liter [5] - The adjustment is based on the weighted average price of international crude oil over the past ten working days [5] Group 4 - The cryptocurrency market experienced a significant downturn, with Bitcoin dropping over 1% and Ethereum falling nearly 5%, leading to over 100,000 liquidations totaling more than 200 million USD [6] - The rise in cryptocurrency prices has been linked to an increase in related criminal activities, including kidnappings targeting wealthy crypto holders [6] Group 5 - The price of gold in Shenzhen has dropped to 756 yuan per gram, reflecting a decline of over 4% due to falling international gold prices [7] - Some consumers are taking advantage of the lower prices to purchase gold or sell their existing gold jewelry [7] Group 6 - Walmart announced plans to raise prices on certain products in the U.S., joining a growing number of companies increasing prices due to tariffs [10] - Reports indicate significant price increases for various consumer goods, including a 43% rise in Barbie dolls and an increase of around 80 USD for some Whirlpool washing machines [10] Group 7 - The Ministry of Industry and Information Technology of China is accelerating the development of 5G-A and 6G technologies, focusing on high-quality development and digital transformation [10] - The initiative aims to enhance service capabilities and bridge the digital divide while promoting a modern industrial system [10] Group 8 - The first clinical and translational ward for brain-computer interface technology has been established in China, aimed at providing innovative treatments for patients with neurological disorders [9] - This initiative represents a significant advancement in applying brain-computer interface technology in clinical settings [9]