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蝉联贵州第三,国台以何赢得行业与消费者的双重选票?
Sou Hu Cai Jing· 2025-10-22 03:11
10月20日,中国酒类流通协会在深圳发布了华樽杯第十七届中国酒类品牌价值200测评报告。其中国台酒业2025年度品牌价值达2361.26亿元,荣获中国白 酒第九名、贵州省白酒第三名。国台酒业核心大单品国台国标酒2025年度品牌价值突破1183.4亿元,跻身全球酒类产品第二十名、中国白酒第九名。 在品牌价值常被视为重要指标的白酒行业,华樽杯的测评结果始终是一把权威的量化标尺。作为中国酒类流通协会主办的专业评议活动,华樽杯自启动以 来便以客观公正的立场为核心,赢得了行业高度认可,汇聚国内外权威专家,从经济指标、品牌实力等方面对企业品牌、产品品牌等无形资产进行评测。 华樽杯评选融入大众评价,同时兼顾专业性,其榜单被视为酒类行业品牌价值的风向标。对于投资者而言,华樽杯实现了品牌价值的量化与可视化,为理 性决策提供了数据支撑;对于行业而言,它则清晰地勾勒出调整期品牌竞争力的变化。 在这样的评测标准下,国台"贵州第三"的位次更显分量。2025年的贵州酱酒市场,一边是茅台、习酒两大省直管国企的领跑,一边是中小酒企的激烈竞 争。在市场格局日益固化的背景下,国台所蝉联的"贵州第三",是含金量最高的行业座次之一,它标志着国台牢牢 ...
看剑南春如何让千年技艺"酿"出时代新味
经济观察报· 2025-06-22 12:40
Core Viewpoint - The article highlights the significant developments and cultural initiatives of Jian Nan Chun, a leading company in the Chinese liquor industry, particularly during the 2025 Sichuan International Wine Expo and the "Hua Xia Aesthetics" conference, showcasing its commitment to innovation and tradition in liquor production [2][11]. Group 1: Company Developments - Jian Nan Chun's new phase of the Da Tang National Liquor Ecological Park has been inaugurated, which will add 30,000 to 50,000 tons of high-quality liquor production capacity, marking a key step in the company's high-quality development [2][6]. - The total investment for the Da Tang National Liquor Ecological Park phase II project is 1.667 billion yuan, expected to boost annual industrial output value by over 10 billion yuan [6]. - The company has established a full lifecycle traceability platform covering quality control, production management, logistics, and marketing, enhancing product quality and production efficiency through data integration [10]. Group 2: Cultural and Historical Significance - Jian Nan Chun's history dates back 1,500 years, with its origins as the imperial liquor of the Tang Dynasty, which adds a prestigious quality to its brand [13]. - The company has developed a complete product matrix to meet diverse consumer needs, including collaborations with cultural institutions to enhance brand value through cultural products [13][14]. - The establishment of the Tian Yi Lao Hao Museum in Jian Nan Old Street showcases the rich history of Chinese liquor, integrating cultural heritage with modern branding efforts [17][18]. Group 3: Industry Context - The Deyang region, where Jian Nan Chun is located, has been recognized as a "Chinese Famous Wine City" and is experiencing significant growth, with a projected output value of over 30 billion yuan for the local liquor industry by 2024 [19][20]. - The region's favorable natural conditions, including its location in the golden liquor-making belt, contribute to its reputation and production capabilities, with a 31.2% year-on-year increase in liquor production [19][20]. - Experts suggest that Deyang should leverage its brand advantages to enhance regional development and expand into international markets [20].