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抖音发布未成年人陪伴计划,持续升级产品能力护航青少年成长
Huan Qiu Wang· 2025-11-13 02:31
Core Viewpoint - Douyin has launched the "Minor Companion Plan" aimed at enhancing the online experience for minors through product functionality, content development, and public welfare initiatives, focusing on "health protection, parental guidance, and quality companionship" to create a "growth-oriented companion community" for minors [1] Group 1: Product Functionality Upgrade - Douyin will implement a "Minor Mode" for users under 14, which will automatically activate upon real-name authentication, locking the mode and limiting daily usage to 40 minutes, with access restricted from 10 PM to 6 AM [2] - The platform will introduce "smart anti-addiction" features that provide reminders for excessive use and force heavy users into a rest page [2] - Parents can bind their accounts to their children's accounts for easier management of browsing content, usage time, and online interactions, receiving real-time alerts for risky actions [2] Group 2: Content Enrichment - Douyin plans to enhance its content pool, currently growing by over 5,000 new entries daily, totaling over 5 million entries, focusing on themes like "interest cultivation, knowledge education, exploratory encyclopedia, and parent-child companionship" [7] - The platform will launch dedicated columns featuring authoritative knowledge, parenting support, and technology enlightenment, collaborating with top universities and experts to provide engaging educational content [7] - An "interactive mailbox" will be introduced, allowing experts and creators to engage with youth on topics like learning methods and emotional growth [7] Group 3: Public Welfare Initiatives - Douyin will actively engage in social responsibility through various public welfare projects, such as the "Beneficial Children's Paradise" initiative, which supports children in relocated communities and rural areas [10] - The platform has initiated programs like "Douyin Football Youth Journey" and "Douyin Aesthetic Education Future Plan" to promote sports and arts among youth [10] - Notable scientists and educators have joined Douyin to disseminate knowledge through short videos, aiming to inspire scientific curiosity among minors [10]