Core Insights - Huawei has registered a new trademark "绝界" (Absolute Realm), which has sparked discussions and speculation about its implications in the automotive sector [3][4][12] - The move comes amid Huawei's expanding presence in the automotive market, particularly with its "智选车" (Smart Selection Car) initiative led by Yu Chengdong [12][14] Trademark Registration - The "绝界" trademark has been approved and is classified under Class 12 for transportation tools, including electric vehicles, hybrid vehicles, and autonomous driving cars [4] - Huawei has a history of registering numerous trademarks, with over 100 variations of "界" (Realm), indicating a strategy of defensive registration and potential future brand development [8][10] Market Impact - The introduction of "绝界" is seen as a strategic move that could influence not only consumer perception but also the dynamics among automotive manufacturers and suppliers [3][12] - The automotive market is witnessing a trend where more companies are eager to collaborate with Huawei, reflecting a shift in industry sentiment [12][14] Competitive Landscape - Huawei's "智选车" initiative is currently focused on various vehicle segments, including SUVs and sedans, with plans to explore more competitive price points in the market [14][18] - The competition in the automotive sector is intensifying, with many brands vying for market share, particularly in the price-sensitive segment below 150,000 yuan [14][18] Internal Strategy - Huawei is managing multiple lines of business within the automotive sector, including the "Hi模式" (Hi Model), which is rapidly expanding and may lead to increased competition with the "智选车" initiative [16][18] - The strategic registration of trademarks like "尚界" (Shang Realm) suggests that Huawei is preparing for future market entries and partnerships [20]