智驾VLA司机大模型
Search documents
理想i6:客户比L系列年轻10岁,60%车主不做任何选装
车fans· 2025-11-12 00:30
Core Insights - The launch of the i6 has generated significant customer interest, with 25 batches of customers visiting the dealership daily since October, 60% of whom are specifically interested in the i6 [2][4]. Sales and Customer Preferences - The i6 is sold in a single configuration with optional features, with 60% of customers opting for no additional options. The most popular model is the white two-wheel drive standard version, accounting for 40% of sales [4]. - The current waiting period for the i6 is approximately 16 weeks, with a promotional discount of 10,000 yuan available until October 31, followed by a reduced discount of 5,000 yuan starting in November [6][18]. Financing and Pricing - The total cost for the i6, including financing, is approximately 101,620 yuan, with a monthly payment of 2,750 yuan based on a loan amount of 150,000 yuan [7]. - The financing options include a 1.99% annual interest rate, with down payments ranging from 0% to 80% and loan terms of 1 to 5 years [6]. Target Demographics and Competitors - The primary customer demographic for the i6 is younger individuals, with an average age around 25-30 years, often from elite families or early in their careers. The main competitors are Tesla Model Y and Xiaomi Yu7, with customers comparing these models frequently [8][10]. - Customers are drawn to the i6 for its advanced battery technology and intelligent driving features, which are perceived as superior to competitors [14]. Customer Feedback and Concerns - Common customer complaints include long waiting times for vehicle delivery and mixed opinions on the vehicle's exterior design, with some customers loving it while others do not accept it [17]. - Customers who place orders are informed about potential changes to battery brands and vehicle configurations without affecting their position in the queue [18]. Special Offers and Incentives - Special incentives are available for specific professions, such as police officers and teachers, offering 20,000 ideal points for eligible buyers [19].