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万余活动登场 北京加码暑期文旅供给
Bei Jing Shang Bao· 2025-07-09 16:37
Core Points - Beijing's cultural and tourism bureau has launched the "Jingcai Summer" series of activities, featuring over 150 summer-themed events, 6200 performances, and 3800 cultural experience activities to enhance summer tourism experiences for residents and visitors [1][6] Group 1: Summer Activities and Events - The "Jingcai Summer" initiative includes five main segments: graduation season, study tours, performance tourism, suburban tourism, and rejuvenation tourism [1] - A focus on graduation season includes a list of "10 Things to Do in Beijing," targeting both graduates and families with children, promoting various cultural and recreational activities [3] - The summer performance market is diverse, with numerous children's performances and major productions from renowned troupes, including international acts [4] Group 2: Study Tours and Suburban Tourism - The bureau is creating a matrix of study tour products, launching 10 themed study tour routes that cover various educational and cultural topics [3] - Seven suburban tourism routes have been introduced, emphasizing natural exploration and summer leisure activities, with free tickets and discounts offered at various attractions [5][6] Group 3: Visitor Experience Enhancements - Several museums in Beijing are extending their opening hours to improve visitor experience, with 22 museums adjusting their schedules to accommodate more visitors [7] - The city is promoting a vibrant night economy with over 3800 community benefit activities, including night markets and outdoor movies [8] Group 4: Tourism Market Regulation - The Ministry of Culture and Tourism is implementing measures to regulate the summer tourism market, addressing issues like forced shopping and misleading practices [10][12] - A year-long special rectification campaign will target illegal activities in the tourism sector, focusing on travel agencies and shopping venues [10][12]