Core Viewpoint - The summer drama season of this year has underperformed expectations, with a noticeable decline in the quality and popularity of new releases compared to previous years [5][19][34]. Group 1: Industry Performance - This summer's drama season is characterized by a lack of standout hits, with many anticipated shows failing to deliver strong viewership or critical acclaim [10][12][19]. - The audience's engagement has significantly decreased, with many viewers abandoning long dramas in favor of shorter, more engaging content [57][64]. - Historical data shows that previous summer seasons consistently produced major hits, but this year has been described as experiencing a "great slump" [19][21][27]. Group 2: Audience Behavior - Viewers are increasingly drawn to short dramas, which have gained substantial popularity and viewership, overshadowing traditional long-form dramas [64][86]. - The shift in audience preference indicates a growing demand for faster-paced, concise storytelling that aligns with contemporary viewing habits [81][85]. - The current audience is less inclined to invest time in lengthy series, reflecting a broader trend in media consumption where quick, engaging content is favored [61][62][90]. Group 3: Financial Implications - The decline in popular dramas directly impacts revenue generation for streaming platforms, which rely heavily on blockbuster series to attract subscriptions and advertising revenue [38][48][44]. - Historical examples illustrate how successful dramas have previously generated significant income through various monetization strategies, including subscription fees and merchandise sales [38][44][50]. - The current landscape suggests that without compelling content, platforms may struggle to maintain their financial performance during peak viewing seasons [48][92].