Core Viewpoint - The trust industry is at a critical juncture of transformation and upgrading, where "change" is no longer optional but essential for survival and development [1][3]. Group 1: Service Value - The core value of trust lies in its "service value," which emphasizes the role of trust companies as professional trustees. This requires a shift from a "product-centered" to a "customer-centered" approach, and from a "transaction-driven" to a "service-driven" model [1][3]. - Asset service trusts are seen as a vital carrier of service value, demonstrating strong vitality in areas such as risk disposal, asset securitization, and elder care services [1][3]. Group 2: Integration Value - Trust companies serve as "connectors" of resources and demands, leveraging their unique integration advantages across monetary markets, capital markets, and the real economy. This integration value is reflected in their ability to provide diverse financial services tailored to client needs [2][4]. - The capability to integrate across markets, tools, and long chains is crucial for trust companies to create excess value and fulfill social responsibilities [2][4]. Group 3: Cross-Period Value - The essence of the trust system lies in its temporal extension and stability, allowing for long-term asset preservation, appreciation, and orderly inheritance across economic cycles and even human lifespans [2][4]. - Adhering to "long-termism" is not only a return to the essence of trust but also a necessary choice for the industry to achieve high-quality development in the current market environment [2][4]. Group 4: Industry Confidence - Despite the challenges in the transformation journey, there is confidence in the future of the trust industry, stemming from the unique advantages of the trust system and a deep understanding of industry development laws [5].

Core Insights - The home service industry is experiencing stable growth, with a projected market size of 402.5 billion in 2024, despite a slight decline in growth rate due to industry cycles [1] - The company "Wanshifu" has emerged as a leading player in the home service sector, holding the top position in both scale and market share [4] - Wanshifu has received numerous accolades for its customer service, including a Net Promoter Score (NPS) of 92, indicating high customer satisfaction [6] Industry Overview - The home service market is characterized by a strong demand for renovation and partial remodeling, driven by changing living concepts and increased environmental awareness [1] - The industry is facing challenges such as price wars and a lack of standardization, leading to a trust crisis among consumers [11][24] - The demographic of service providers is aging, with a significant portion of the workforce between 30 and 45 years old, raising concerns about a potential service gap in the future [24][27] Company Strategy - Wanshifu aims to eliminate information asymmetry in the home service industry by establishing clear standards for skills, pricing, and service scope [11][13] - The company focuses on enhancing the professional development of service providers, viewing them as the core unit of change within the industry [17][19] - Wanshifu is committed to creating a dual satisfaction model that benefits both consumers and service providers, ensuring a high-quality service experience [14][16] Service Value Proposition - The company seeks to redefine service value by ensuring that pricing reflects the true quality of service, moving away from low-cost, low-quality offerings [22][29] - Wanshifu emphasizes the importance of service quality over price, aiming to foster a market where skilled service providers are recognized and rewarded appropriately [30][32] - The platform's long-term vision includes creating a respectful and recognized environment for skilled workers, allowing them to earn additional income through their expertise [30][32]