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全国规模第一,领跑行业11年,万师傅何以成为用户首选?
诞生于首批产业互联网浪潮,万师傅率先用共享模式改造传统家居行业,依托于互联网技术解决供需匹 配问题,引领家居服务行业迈入数智化时代。 家居商品具有刚需属性,纵使家具、家电等细分品类已经成为红海市场,其规模体量仍是庞大且难以预 估的。再加之,伴随着国民居住观念变迁和环保意识觉醒,"旧房翻新"、"局部改造"等焕新需求旺盛, 相对应地,家居服务市场可见一斑。 《2024家居服务行业洞察报告》显示,据测算,2024年家居服务行业市场规模达4025亿。行业周期的影 响下,增速虽有所下降,但仍保持稳定增长。尤其是叠加国家多项政策利好,"以旧换新"市场蓬发,以 安装、维修、拆旧、清洗、清运为代表的服务需求随之增长。 历经十余年发展,家居服务这一朝阳产业逐渐跑出"隐形冠军"。 据欧睿国际市场地位声明显示,万师傅系全国家居安装维修平台规模及市场占有率双第一。 同时,作为宜家官方唯一推荐服务平台,万师傅宜家NPS(顾客净推荐值)达92,曾荣膺艾媒金榜"中 国互联网家居售后服务平台排行榜TOP1"、搜狐焦点家居"中国家居服务首选品牌"、艾媒咨询"2024中 国年度用户体验最佳新消费品牌奖"等权威荣誉。 万师傅也是林氏家居、源氏木语 ...
万师傅创始人CEO田晓正谈“规模第一”:用户信任成就行业首选
Sou Hu Cai Jing· 2025-08-21 03:41
Core Insights - The home service industry is experiencing stable growth, with a projected market size of 402.5 billion in 2024, despite a slight decline in growth rate due to industry cycles [1] - The company "Wanshifu" has emerged as a leading player in the home service sector, holding the top position in both scale and market share [4] - Wanshifu has received numerous accolades for its customer service, including a Net Promoter Score (NPS) of 92, indicating high customer satisfaction [6] Industry Overview - The home service market is characterized by a strong demand for renovation and partial remodeling, driven by changing living concepts and increased environmental awareness [1] - The industry is facing challenges such as price wars and a lack of standardization, leading to a trust crisis among consumers [11][24] - The demographic of service providers is aging, with a significant portion of the workforce between 30 and 45 years old, raising concerns about a potential service gap in the future [24][27] Company Strategy - Wanshifu aims to eliminate information asymmetry in the home service industry by establishing clear standards for skills, pricing, and service scope [11][13] - The company focuses on enhancing the professional development of service providers, viewing them as the core unit of change within the industry [17][19] - Wanshifu is committed to creating a dual satisfaction model that benefits both consumers and service providers, ensuring a high-quality service experience [14][16] Service Value Proposition - The company seeks to redefine service value by ensuring that pricing reflects the true quality of service, moving away from low-cost, low-quality offerings [22][29] - Wanshifu emphasizes the importance of service quality over price, aiming to foster a market where skilled service providers are recognized and rewarded appropriately [30][32] - The platform's long-term vision includes creating a respectful and recognized environment for skilled workers, allowing them to earn additional income through their expertise [30][32]