Core Insights - The article highlights the unprecedented growth of Chinese companies going global, with projections indicating that by 2024, the total scale of Chinese outbound enterprises will reach $2.17 trillion, accounting for 12.7% of GDP, and is expected to exceed $2.5 trillion by 2025 [4][5]. - The trend of going global is no longer limited to a few companies but is becoming a normalized practice, with 53.25% of A-share listed companies disclosing overseas business revenue as of September 2025 [4]. Industry Dynamics - The outbound service provider industry is rapidly expanding alongside the outbound trend, facing increasing competition and challenges such as geopolitical risks, localization issues, technological upgrades, and supply chain difficulties [5][6]. - The overseas markets targeted by Chinese companies are diversifying, with emerging markets in Southeast Asia, the Middle East, Africa, and Latin America becoming hotspots for expansion [6]. Service Provider Evolution - The industry is undergoing profound changes, shifting from single-point competition to ecosystem competition, where outbound services are viewed as a comprehensive system rather than isolated promotional activities [8][9]. - The requirements for service providers are becoming more stringent, with a focus on response speed, process integration, and the ability to provide full-chain services, which are seen as essential for success in international markets [10][11]. Selection Criteria for Service Providers - Companies prioritize the professionalism of service provider teams, including cross-cultural expertise and local legal/tax knowledge, to mitigate risks associated with cultural conflicts and legal issues [11]. - The depth of industry experience and the provider's resource network, including partnerships with local media, channels, and government institutions, are critical factors in the selection process [11][12]. - Responsiveness and risk management capabilities are also vital, with larger service providers often expected to offer dedicated teams and 24/7 global support [13]. Future Trends - The outbound business landscape is predicted to evolve towards compliance, precision, and localization, with service providers transitioning from mere outsourcing partners to strategic allies [13]. - The article mentions an upcoming benchmark list for the best service providers, aimed at helping outbound enterprises identify high-quality partners through systematic evaluation and in-depth research [13].

作者｜出海潜望 题图｜视觉中国 在全球化进程加速的2025年，中企出海正在经历前所未有的增长。据《2025中国企业出海差旅研究报 告》，2024年中国出海企业总规模达2.17万亿美元，占GDP的12.7%，同比增长18.3%，2025年有望突破 2.5万亿美元。 出海已不再是少数企业的尝试，而是逐渐进入常态化阶段。据数据显示，截至2025年9月，5427家A股 上市公司中，共有2890家披露境外业务收入，占比达到53.25%。 每当掘金潮涌现，卖铲人往往也会快速增长。出海行业也不例外。 出海服务商行业就随之迅速壮大。"几年前我们搞定一些核心流量渠道，日子就相对滋润，但近两年明 显感觉到卷起来了。"某出海营销公司曾向虎嗅透露。 但万亿级的出海浪潮背后，日益严峻的挑战也相继出现。地缘风险、本地化难题、技术升级压力和供应 链困境等多重复杂环境，都成了中企出海道路上的考验。 中企奔向的海外市场也越来越多元。从东南亚到中东、从非洲到拉美，越来越多新兴市场正成为出海热 土。 在这样的市场环境下，出海服务商行业也正在经历深刻变革。 "生态竞争正替代单点竞争，出海服务也不再是单一的推广行为，而是一套系统工程。"业内人士告诉虎 ...