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服装电商带火一座城,湖北天门登上央视《新闻联播》
Sou Hu Cai Jing· 2025-10-12 23:45
Core Insights - The clothing e-commerce industry in Tianmen, Hubei, has achieved remarkable growth, selling over 600 million garments and generating over 50 billion yuan in transaction volume, with an average annual growth rate of 92% [1] Group 1: Industry Growth - The transaction volume of the clothing e-commerce sector in Tianmen increased from 7 billion yuan in 2021 to 51.3 billion yuan in 2024, with over 30% year-on-year growth in the first half of this year [5][9] - The number of market entities in Tianmen's clothing e-commerce industry has reached 7,000, with daily cross-border e-commerce shipments averaging 600,000 items, covering over 150 countries and regions [11] Group 2: Infrastructure Development - The area of warehouses has expanded from over 2,000 square meters to more than 20,000 square meters to accommodate the growing demand, with new industrial buildings and shops quickly filling up with incoming businesses [5][9] - Six new factory buildings were constructed this year, which were fully occupied shortly after completion, indicating strong demand for industrial space [9] Group 3: Employment and Entrepreneurship - The rapid development of the clothing e-commerce industry has attracted nearly 100,000 individuals back to Tianmen for entrepreneurship and employment over the past three years [11] - The industry has directly facilitated local employment for 160,000 individuals, contributing to a net increase in the local population for two consecutive years [13] Group 4: Technological Integration - Production lines in clothing manufacturing have integrated IoT technology, allowing real-time transmission of over 200 production parameters to the cloud, enhancing efficiency [11] - The time required to produce 1,000 garments has been reduced from two to three days to just two hours, showcasing significant improvements in production efficiency [13]