Core Viewpoint - The "Green City Xiaofeng Yinyue" project has faced significant challenges in reputation and sales, primarily due to subpar property management and aesthetic criticisms, leading to a decline in market visibility and competitiveness [2][3][11]. Property Management Issues - Residents have reported dissatisfaction with property management, citing a monthly fee exceeding 8 yuan per square meter while receiving inadequate services, including uncleaned litter and poor maintenance of common areas [2][8][10]. - The property management has acknowledged these issues and stated that they are being addressed, including agreements with tenants of affordable rental housing to maintain the community environment [3][10]. Sales Performance - As of mid-September, "Green City Xiaofeng Yinyue" still has over 200 unsold units, with only about 300 of the 600 available units sold since its launch [11][12]. - The average selling price has decreased by over 10,000 yuan per square meter from its initial launch price of 88,000 yuan per square meter, reflecting a broader trend of declining property values in the area [11][12]. Market Context - The overall market for new homes in the Chaoyang District, where the project is located, is under pressure, with a significant inventory of unsold properties [15][16]. - Recent policy changes in Beijing aimed at stimulating the housing market may not significantly impact the sales of "Green City Xiaofeng Yinyue," as potential buyers remain hesitant [16]. Competitive Landscape - Compared to other projects in the same area, "Green City Xiaofeng Yinyue" is perceived as less competitive in terms of price-to-value ratio, with other developments offering better designs and pricing [12][13]. - The project was initially well-received due to its brand image from previous successful developments by Green City Group, but current performance indicates a shift in market perception [7][11].