Core Viewpoint - The "Green City Xiaofeng Yinyue" project has faced significant challenges in reputation and sales, primarily due to subpar property management and aesthetic criticisms, leading to a decline in market visibility and competitiveness [2][3][11]. Property Management Issues - Residents have reported dissatisfaction with property management, citing a monthly fee exceeding 8 yuan per square meter while receiving inadequate services, including uncleaned litter and poor maintenance of common areas [2][8][10]. - The property management has acknowledged these issues and stated that they are being addressed, including agreements with tenants of affordable rental housing to maintain the community environment [3][10]. Sales Performance - As of mid-September, "Green City Xiaofeng Yinyue" still has over 200 unsold units, with only about 300 of the 600 available units sold since its launch [11][12]. - The average selling price has decreased by over 10,000 yuan per square meter from its initial launch price of 88,000 yuan per square meter, reflecting a broader trend of declining property values in the area [11][12]. Market Context - The overall market for new homes in the Chaoyang District, where the project is located, is under pressure, with a significant inventory of unsold properties [15][16]. - Recent policy changes in Beijing aimed at stimulating the housing market may not significantly impact the sales of "Green City Xiaofeng Yinyue," as potential buyers remain hesitant [16]. Competitive Landscape - Compared to other projects in the same area, "Green City Xiaofeng Yinyue" is perceived as less competitive in terms of price-to-value ratio, with other developments offering better designs and pricing [12][13]. - The project was initially well-received due to its brand image from previous successful developments by Green City Group, but current performance indicates a shift in market perception [7][11].

Core Viewpoint - The high-priced land acquisitions during the overheated real estate market are becoming a burden for real estate companies, leading to significant declines in profit margins as these projects enter the settlement phase in 2024 [3][9]. Group 1: Impact of High-Priced Land - Many real estate companies are experiencing a notable decline in gross profit margins due to the settlement of high-priced land projects acquired in 2020 and 2021, which are now facing lower-than-expected sales prices [3][10]. - For example, Chengjian Development reported a revenue increase of 24.94% to 25.442 billion yuan, but its net profit turned from profit to loss, primarily due to inventory impairment totaling 2.745 billion yuan [3][9]. - The ongoing market adjustments and frequent impairment provisions for high-priced land projects are eroding profits for real estate companies [3][10]. Group 2: Market Conditions and Sales Strategies - The real estate market shows signs of stabilization, but companies must balance expansion and profitability through refined operations and diversified strategies to mitigate existing risks [3][9]. - The project "Longyue Hexi" in Beijing, which was launched during the peak of the market, is now facing challenges in sales due to price adjustments and market conditions, with current prices significantly lower than initial expectations [6][9]. - The average selling price of the Longyue Hexi project has dropped to around 67,000 to 70,000 yuan per square meter, compared to the initial selling price of 84,000 yuan per square meter [6][9]. Group 3: Financial Performance and Inventory Management - Chengjian Development's gross profit margin in the Beijing region fell to 15.10%, a decrease of 5.65 percentage points year-on-year, and down 20 percentage points from 2020 [10]. - The company reported a total inventory of 77.595 billion yuan, with an inventory ratio of 63.48%, indicating a high level of capital tied up in unsold properties [10]. - The frequent impairment provisions for inventory due to market downturns could lead to further risks if unsold inventory cannot be liquidated in a timely manner [10].