Core Viewpoint - Sony's television and mobile phone businesses are facing significant challenges in the Chinese market, with declining market share and increasing consumer complaints about product quality [1][12][17]. Group 1: Television Business Challenges - Sony's market share in the Chinese television market has dropped to below 5% in 2024, with each of the four major foreign brands averaging around 1.25% [1][8]. - Consumers have reported quality issues with Sony televisions, particularly models like XR-65X90J, which have experienced sound output failures shortly after the warranty period [2][4]. - Complaints about Sony televisions have surged on various platforms, indicating a widespread perception of quality problems [4][7]. Group 2: Consumer Sentiment and Brand Reputation - Users express dissatisfaction with Sony's customer service and warranty policies, feeling that the issues are not isolated incidents but indicative of broader quality concerns [7][12]. - Industry experts suggest that Sony should acknowledge these issues and improve customer service to regain consumer trust [7][12]. Group 3: Market Position and Competition - Sony's television sales have been outpaced by domestic brands like TCL and Hisense, which offer better technology and price-performance ratios [12][17]. - The company's television business is categorized under "other businesses" in financial reports, indicating a decline in visibility and profitability [16][17]. Group 4: Mobile Phone Business Exit - Sony has officially exited the Chinese mobile phone market, with the Xperia brand no longer launching new models since September 2023 [13][15]. - The decline of Sony's mobile phone business mirrors the challenges faced in the television sector, as domestic competitors have gained significant market share [13][15].