Core Viewpoint - Sony's television and mobile phone businesses are facing significant challenges in the Chinese market, with declining market share and increasing customer complaints regarding product quality and service issues [1][10][15]. Television Business - Sony's market share in the Chinese television market has dropped to below 5% in 2024, with each of the four major foreign brands averaging around 1.25% [1][6]. - Customer complaints highlight a quality crisis, with reports of multiple models experiencing sound output failures shortly after the warranty period [2][5]. - The XR-65X90J model, launched in 2021, has been particularly criticized for a mainboard failure that requires costly repairs, leading to widespread dissatisfaction among users [2][5]. - The overall reputation of Sony televisions has declined, with a significant number of complaints on various platforms indicating systemic quality issues [2][5][10]. - Industry experts suggest that Sony needs to acknowledge these issues, improve customer service, and consider extending warranty periods to regain consumer trust [5][10][11]. Mobile Phone Business - Sony's mobile phone brand, Xperia, has officially exited the Chinese market, with the cancellation of its official WeChat account and the cessation of new product launches since September 2023 [13][15]. - The decline of Sony's mobile business mirrors that of its television segment, as it has struggled to compete against domestic brands like Huawei and Xiaomi, which offer superior technology and user experience [10][11][13]. - Sony's previous strong position in the mobile market has eroded, leading to its classification as a niche player with no new models introduced in recent years [10][13]. Financial Performance - Sony's financial report for Q2 FY25 indicates strong growth in its music, imaging, and gaming sectors, but the television and mobile divisions are categorized under "other businesses," which are experiencing revenue declines and net losses [14][15]. - The overall performance of Sony's television business is at risk of further deterioration if quality and customer satisfaction issues are not addressed [15].

Core Viewpoint - Sony's television and mobile phone businesses are facing significant challenges in the Chinese market, with declining market share and increasing consumer complaints about product quality [1][12][17]. Group 1: Television Business Challenges - Sony's market share in the Chinese television market has dropped to below 5% in 2024, with each of the four major foreign brands averaging around 1.25% [1][8]. - Consumers have reported quality issues with Sony televisions, particularly models like XR-65X90J, which have experienced sound output failures shortly after the warranty period [2][4]. - Complaints about Sony televisions have surged on various platforms, indicating a widespread perception of quality problems [4][7]. Group 2: Consumer Sentiment and Brand Reputation - Users express dissatisfaction with Sony's customer service and warranty policies, feeling that the issues are not isolated incidents but indicative of broader quality concerns [7][12]. - Industry experts suggest that Sony should acknowledge these issues and improve customer service to regain consumer trust [7][12]. Group 3: Market Position and Competition - Sony's television sales have been outpaced by domestic brands like TCL and Hisense, which offer better technology and price-performance ratios [12][17]. - The company's television business is categorized under "other businesses" in financial reports, indicating a decline in visibility and profitability [16][17]. Group 4: Mobile Phone Business Exit - Sony has officially exited the Chinese mobile phone market, with the Xperia brand no longer launching new models since September 2023 [13][15]. - The decline of Sony's mobile phone business mirrors the challenges faced in the television sector, as domestic competitors have gained significant market share [13][15].

Core Viewpoint - Sony's television and mobile phone businesses are facing significant challenges in the Chinese market, with declining market share and increasing customer complaints regarding product quality and service issues [1][9][10]. Television Business - Sony's market share in the Chinese television market has dropped to below 5% in 2024, with each of the four major foreign brands averaging around 1.25% [1][7]. - Customers have reported quality issues with several popular Sony TV models, including sound output failures shortly after the warranty period, leading to repair costs of several thousand yuan [2][4][6]. - The decline in Sony's television sales is attributed to the rise of domestic brands like Hisense and TCL, which offer better technology, features, and price-performance ratios [9][10]. - Sony's reputation has been further damaged by customer dissatisfaction with after-sales service and the perceived lack of responsiveness to quality complaints [6][9]. Mobile Phone Business - Sony has officially exited the Chinese mobile phone market, with the cancellation of its official WeChat account and the discontinuation of its website [10][12]. - The Xperia brand, once popular in China, has seen a significant decline in market presence due to competition from domestic brands like Huawei and Xiaomi [10][12]. - Sony's mobile phone business had been struggling for years, with no new models launched in China since the Xperia 5V in September 2023 [10][12]. Financial Performance - Sony's financial report for Q2 FY25 indicates that while other segments like music and gaming are performing well, the television and mobile phone divisions are in decline, contributing to a drop in overall profitability [13][14]. - The television and mobile phone businesses are categorized under "other businesses" in the financial report, reflecting their diminishing importance to the company's overall performance [14].

Core Viewpoint - Sony's television market share in China has significantly declined, with foreign brands collectively holding less than 5% of the market in 2024, averaging around 1.25% per brand [1][8]. Group 1: Sales Decline and Quality Issues - The decline in sales is attributed to quality issues, with many users reporting that their high-priced Sony TVs malfunction shortly after the warranty period, leading to repair costs of several thousand yuan [2][4]. - Users have reported widespread issues with specific models, such as the XR-65X90J, which has experienced a failure in sound output, indicating potential design flaws [3][4]. - Complaints about Sony TVs have surged on various platforms, with thousands of users expressing dissatisfaction over similar problems, particularly after the warranty expires [4][6]. Group 2: Customer Service and Brand Perception - Sony's customer service has faced criticism for not adequately addressing the quality concerns raised by users, with many feeling that the issues are not isolated incidents but indicative of broader quality problems [5][6]. - Industry experts suggest that Sony should acknowledge the issues, apologize to customers, and consider extending warranties or offering discounted repairs to restore consumer trust [6][9]. Group 3: Market Position and Competition - Sony's television sales have plummeted, ranking last among the top ten global TV brands, with a significant drop in market share due to the rise of domestic competitors like TCL and Hisense [7][9]. - The company's failure to adapt to local market demands, particularly in smart systems and user experience, has further weakened its position against local brands [9][10]. Group 4: Broader Business Challenges - Beyond televisions, Sony's mobile division has also exited the Chinese market, marking a significant retreat from a once-prominent position in the smartphone sector [10][11]. - The company's overall financial performance shows that while some segments are growing, the television and mobile businesses are struggling, contributing to a decline in overall profitability [11][12].

中国用户曾经高喊的"索尼大法好"，如今已经被淹没在吐槽声中。 日本索尼电视在中国市场一度是高端电视的代名词。但近年来其市场份额持续萎靡，数据显示，包括索 尼在内的四大外资电视品牌2024年在中国市场的合计市占率已经不到5%，每家平均仅为1.25%左右。 销量下滑或许主要源于质量危机。国内多位索尼用户在社交媒体上表示，购买的万元索尼电视"刚过保 就坏"，维修费用均达数千元。这些问题集中在至少三款畅销型号上，众人表示"集中爆发，就是质量问 题，或者是设计缺陷"。 电视业务之外，索尼Xperia近日刚刚注销了官方微信公众号，这也意味着索尼手机业务已正式退出中国 市场。 "非个例，集中爆发，就是质量问题！" 近日，多位索尼电视用户向《BUG》栏目反馈，他们购买的索尼电视产品出现批量无声音输出的故 障，质疑存在质量或设计缺陷。 一位用户表示，他于2021年6月通过索尼京东官方旗舰店购买了索尼XR-65X90J型号电视机。今年11 月，在图像显示功能正常的情况下，电视突然出现无声音输出的故障。在官方售后指导下经排查，确认 非设置问题或外部设备原因，且无法通过重启、恢复出厂设置等常规操作解决。售后给出的原因是主板 故障需要 ...

Core Viewpoint - Sony's mobile phone business in China has effectively ended, marked by the shutdown of its official WeChat account and the removal of its product listings, following a significant decline in market share and sales performance [5][7][9]. Group 1: Business Operations - Sony's official WeChat account for Xperia was shut down in November 2025, indicating the end of its mobile operations in China [7]. - The last new model launched in China was the Xperia 5V in September 2023, with no subsequent models released [7][9]. - Sony's market share in China's smartphone sector fell below 0.1% as of 2023, categorizing it as "other" in IDC's report [9]. Group 2: Historical Context - Sony's mobile phone success peaked during the Sony Ericsson era, with annual sales exceeding 100 million units, driven by popular products like the Walkman and Cyber-shot series [9]. - After acquiring Ericsson's shares in 2012, Sony's mobile division began a prolonged decline, struggling to compete with the rise of the iPhone and other smartphone innovations [9][10]. - By 2018, global sales plummeted to 1.6 million units, with significant financial losses reported in its mobile communications segment [10]. Group 3: Strategic Missteps - Sony's rigid adherence to a "hardware-driven" philosophy led to a disconnect with market demands, focusing on technical specifications over software services [15]. - The company's strategic misjudgments, particularly in display technology, contributed to its loss of market leadership in consumer electronics [15]. - Despite a strong presence in audio and gaming, Sony's television and mobile divisions are struggling, with market shares dwindling significantly [15][16]. Group 4: Future Outlook - Sony is reportedly planning to release two new Android models, the Xperia 1 VIII and Xperia 10 VIII, in 2026, despite its retreat from the Chinese market [17]. - Any potential return to the Chinese market would require a fundamentally different approach, integrating its strengths in audio, gaming, and sensors rather than relying solely on hardware [18].