Core Insights - Adidas reported strong financial performance for Q2 and the first half of 2025, with global revenue reaching €6 billion in Q2, a 12% year-over-year increase on a currency-neutral basis [1] - The company achieved an operating profit of €546 million in Q2, reflecting a 58% year-over-year growth, and a gross margin of 51.7%, up 0.9 percentage points [1] - For the first half of the year, global revenue totaled €12.105 billion, a 14% increase year-over-year, with an operating profit of €1.2 billion, up 70% [1] Revenue Growth - The Adidas brand's sports performance and sports fashion segments both experienced double-digit growth, increasing by 12% and 13% respectively [1] - By product category, footwear revenue grew by 9%, with the ADIZERO series running business seeing over 25% growth, apparel revenue increased by 17%, and accessories revenue rose by 7% [1] Market Performance - The Greater China region has shown consistent quality growth for nine consecutive quarters, with Q2 revenue reaching €798 million, an 11% year-over-year increase [1] - For the first half of the year, the Greater China region contributed €1.827 billion in revenue, marking a 13% year-over-year growth [1] Strategic Vision - CEO Gulden emphasized the strategy of being a "local thinking global brand," focusing on talent management and localized product offerings [2] - The "For China, In China" strategy has been credited for the growth in the Greater China region, with plans to enhance product quality and services to stimulate sports consumption [2] Future Outlook - Gulden projected that Adidas will maintain double-digit revenue growth in 2025, with operating profit expected to remain between €1.7 billion and €1.8 billion [2] - Growth will be driven by competitive product lines, collaborations with retailers, and impactful marketing activities [2]