Core Insights - The article discusses the rising popularity of outdoor jackets, particularly in urban settings, highlighting their transition from functional outdoor gear to fashionable everyday wear. Group 1: Market Trends - The sales of outdoor jackets on major e-commerce platforms have exceeded 10 billion yuan from August 2023 to September 2024, indicating a significant market trend [5] - The sales and user search popularity of outdoor jackets on Douyin are expected to continue rising from 2022 to 2025 [5] Group 2: Fashion Evolution - The fashion evolution of outdoor jackets began with the invention of GORE-TEX fabric in 1969, which laid the technical foundation for modern outdoor gear [5] - The emergence of Techwear in the West and Urban Outdoor style in Japan has redefined outdoor jackets as fashionable items rather than just functional gear [6][7] - The collaboration between brands like Supreme and The North Face since 2007 has been pivotal in integrating outdoor jackets into the fashion scene, marking a significant shift in their design and cultural perception [9][10] Group 3: Cultural Impact - The integration of street culture and collaborations with high-end fashion brands has transformed outdoor jackets into symbols of social currency, appealing to urban youth [12][24] - The influence of social media platforms like TikTok and Xiaohongshu has amplified the visibility and desirability of outdoor jackets, making them a staple in everyday fashion [25] Group 4: Consumer Behavior - The shift in consumer purchasing motivations has moved from functionality to cultural identity, with consumers seeking jackets that represent their style and social status [12][24] - The role of celebrities and influencers in promoting outdoor jackets has significantly impacted their acceptance and popularity in urban fashion [19][16] Group 5: Lifestyle Integration - Outdoor jackets have successfully bridged the gap between outdoor functionality and urban lifestyle, becoming suitable for various casual settings like commuting and social outings [21][22] - The current societal trend favors practicality and a relaxed aesthetic, making outdoor jackets an ideal choice for consumers seeking both utility and style [23][27]