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贵州“村字号”何以“长红”?委员建议国际化+IP转化
Zhong Guo Xin Wen Wang· 2026-01-28 06:15
Core Insights - The "Village Super" and "Village BA" events in Guizhou have gained significant popularity, leading to discussions on how to maintain their long-term vitality and success during the 2026 Guizhou Provincial Two Sessions [1] Group 1: Event Impact and Participation - The "Village Super" event, now in its fourth year, has attracted 1,750 football teams from China and over 1,700 international players from 62 countries, including France, Argentina, and Brazil [3] - The event has significantly boosted tourism, with 27.5 million visitors and a total tourism revenue of 31.2 billion yuan [3] - The "Village BA" event has also seen success, with 35,400 visitors during the May Day period in 2025, generating a tourism revenue of 12.07 million yuan [6] Group 2: Internationalization and Cultural Exchange - Suggestions have been made to enhance the international presence of the "Village Super" brand by leveraging football stars to increase global visibility and engagement [3] - A proposal to establish a regular exchange mechanism with Hong Kong and Macau has been put forward to promote the "Village" events in these regions [4] Group 3: Future Development Strategies - Recommendations include creating a "Cultural, Sports, and Tourism IP Incubation and Transformation Center" to transition from single-event success to sustained brand growth [6] - The implementation of a "Deep Processing of Traffic" plan aims to enhance visitor engagement and develop products that integrate local history and culture [6] - A "three-step" strategy for the internationalization of the "Village Super" event is being prepared, ensuring a continuous schedule of activities throughout the year [7]
黔山沃野绘丰景
Xin Lang Cai Jing· 2025-12-30 20:11
Group 1 - Guizhou has successfully relocated 1.92 million people from mountainous areas, achieving the highest number of poverty alleviation and relocation in the country [1] - The employment rate in Baoyanglin Street, the largest relocation settlement in Guizhou, exceeds 95%, with over 14,126 laborers [1] - The province maintains a stable employment scale of over 3.3 million for the relocated population [1] Group 2 - The tea industry in Meitan County has become a leading sector, with over 300,000 tea farmers and 700 tea enterprises involved, generating annual incomes exceeding 500,000 yuan for some families [2] - The average income per mu (0.067 hectares) of tea garden has increased by over 2,000 yuan due to advancements in technology and practices [2] - Guizhou's agricultural quality and competitiveness are improving, with various regional brands recognized nationally, contributing to farmers' income growth [2] Group 3 - Community sports activities, such as "Village BA" basketball games, are enhancing social cohesion and attracting young people back to rural areas [3][4] - The implementation of community governance practices is fostering a cleaner and more vibrant village environment, promoting cultural and social engagement [4] - The provincial government aims to enhance agricultural efficiency, increase farmers' income, and invigorate rural areas through various initiatives [4]