今年暑期，"苏超""村超"等各类民间体育赛事热度持续攀升，吸引大量球迷和游客前往观赛并带动当地 消费，各地文旅部门也借势推出一系列文体旅促消费活动，围绕体育赛事、明星演唱会做强"票根经 济"，将"文旅流量"转化为"消费增量"。 数据显示，今年前5个月，上海共举办营业性演出超21000场，接待观众超过1000万人次，票房16.3亿 元，粉丝应援带来的流量实打实地化为消费增量。 今年暑期，已经完赛九轮的"苏超"凭借精心的赛事策划与城市联动，江苏多座城市变身热门打卡地，持 续将"苏超"的文旅流量转化成消费增量。江苏南京相关部门提供87处"苏超"第二现场观看点，直接带动 总客流超714万人次，各举办城市借力"苏超"持续打造特色集市，球迷们在享受赛事激情的同时带动当 地文旅消费。 优秀的文化产品成为激发消费需求的重要"引擎"，热门影视、大型体育赛事和大型演出对旅游消费的带 动效应越来越显著。暑期档电影《长安的荔枝》《南京照相馆》，带动前往西安、广州、南京的旅游人 次分别上涨12%、10%、16%。今年上半年，河北、浙江、福建等7地共监测了511场重点赛事活动，带 动体育及相关消费超160亿元，场均带动超3000万元，有 ...

央视网消息：今年暑期，"苏超""村超"等各类民间体育赛事热度持续攀升，吸引大量球迷和游客前往观赛并带动当地消费，各地文旅部门 也借势推出一系列文体旅促消费活动，围绕体育赛事、明星演唱会做强"票根经济"，将"文旅流量"转化为"消费增量"。 今年暑期，已经完赛九轮的"苏超"凭借精心的赛事策划与城市联动，江苏多座城市变身热门打卡地，持续将"苏超"的文旅流量转化成消费 增量。江苏南京相关部门提供87处"苏超"第二现场观看点，直接带动总客流超714万人次，各举办城市借力"苏超"持续打造特色集市，球迷们 在享受赛事激情的同时带动当地文旅消费。 某旅行平台数据显示，7月以来，在"苏超"的带动下，江苏省暑期景区预订量同比增长近200%。贵州"村超"也不甘示弱，本月初"村超"总 决赛共吸引省内外游客超18万人次，其中过夜游客超过4万，实现旅游综合收入1.88亿元。 为一场演出奔赴一座城，"文体商旅"已成为带动消费、扩大内需的"黄金组合"。上海不断做强"票根经济"，从老牌天王到独立音乐人再到 欧美大咖，上海演唱会舞台排期一个接着一个，形成顶流明星IP持续火爆态势。 江苏盐城某商场经理韦坤称："预计今天营业额同比增长21%，未来我 ...

这些具有"钞能力"的群众体育赛事，不仅点燃了全民健身热潮，也成为激活消费、提振经济增长的"新 引擎"。 "苏超"单场上座超6万人，带动江苏全域多场景消费380亿元；爆火后持续创新的贵州"村超"，两年来为 榕江县旅游增收200亿元；正如火如荼的"浙BA"，仅在预选赛阶段就带动文商旅体综合消费6.03亿 元…… "各地在建设体育强国的过程中都采取了一些实实在在的举措。'浙BA'是在我国群众体育与竞技体育有 效融合、'三大球'运动广泛发展过程中诞生的新事物，国家体育总局是积极支持的。"8月19日，在国新 办发布会会后接受记者采访时，国家体育总局局长高志丹为"苏超""浙BA"等群众赛事点赞。 "我们也希望通过'浙BA'等群众赛事为'三大球'的振兴带来新的动力和活力。"高志丹说。 赛事经济成新增长点 "十四五"以来，我国坚持以赛事体系建设为核心，推动"赛事+"与"+赛事"深度融合的"一体两翼"发展思 路，全力促进赛事经济发展。 据国家体育总局体育经济司司长杨雪鸫介绍，仅今年上半年，河北、浙江、福建等7地监测的511场重点 赛事活动，就带动体育及相关消费超160亿元，场均拉动超过3000万元，在扩大内需方面发挥了重要作 ...

Core Viewpoint - The rise of "Su Chao" as a cultural and economic phenomenon in Jiangsu, leveraging local football leagues to stimulate consumption and enhance regional identity [2][8][14] Group 1: Cultural and Social Dynamics - "Su Chao" serves as a confirmation of local identity and a cultural performance that fosters regional and cultural recognition among participants [3][4] - The popularity of "Su Chao" is closely linked to the spread of internet memes that evoke local symbols and collective memories, enhancing community identity [4][5] - The emotional engagement of local populations through sports events reflects a deeper need for belonging and identity affirmation in a digital age [3][4] Group 2: Economic Impact and Consumption - The "Su Chao" league has effectively transformed sports events into a catalyst for local economic growth, driving traffic to various sectors such as dining, accommodation, and tourism [8][9] - During the Dragon Boat Festival, "Su Chao" contributed to nearly 12.42 million tourists in Jiangsu, generating a total tourism revenue of 4.693 billion yuan [8] - Local governments have actively promoted consumption through various incentives linked to "Su Chao," including free entry to attractions and bundled packages for visitors [8][9] Group 3: Media and Communication - Social media plays a crucial role in amplifying the reach and impact of "Su Chao," creating a shared cultural space that encourages public participation and interaction [5][6] - The integration of short videos and live broadcasts has transformed "Su Chao" into a focal point of media engagement, enhancing public interest and discussion [5][6] - Local government accounts have participated in meme creation, further enriching the social media narrative surrounding "Su Chao" and fostering a competitive cultural environment among cities [6][9] Group 4: Future Trends and Insights - The success of "Su Chao" and similar events indicates a shift towards experience-driven consumption, where emotional and cultural connections become key motivators for consumer behavior [12][14] - Future consumption trends will likely focus on localized and immersive experiences, as consumers seek deeper connections with their cultural heritage and community [12][13] - The ability of local governments and organizations to understand and leverage emotional triggers will be essential for sustaining consumer engagement and driving economic growth [14]

Core Viewpoint - The "Village Super" football event in Guizhou's Rongjiang County has successfully resumed after severe flooding, symbolizing hope and resilience for the local community and economy [1][3][19] Group 1: Event Resumption - The "Village Super" resumed with a "Super Saturday" event on August 2, combining sports, performances, and food, just over a month after the area faced significant flooding [1][3] - The local community expressed gratitude by inviting disaster relief workers to watch the matches, highlighting the event's role in community bonding [3][5] Group 2: Disaster Impact and Recovery - Rongjiang County experienced severe damage from flooding, affecting daily life and local infrastructure, including the football field [5][10] - The recovery efforts involved extensive cleanup and rebuilding of the football field, with support from various rescue teams and local government [8][10] Group 3: Economic Significance - "Village Super" is crucial for Rongjiang's cultural tourism and overall economic development, attracting attention and visitors post-disaster [7][19] - The local government implemented policies such as low-interest loans and tax reductions to support affected businesses, facilitating a quicker recovery for hotels and restaurants [12][16] Group 4: Community Spirit and Future Outlook - The resilience and teamwork displayed by the local population during the recovery process have fostered a sense of hope and optimism for the future [19] - The event has also attracted international tourists, prompting local entrepreneurs to adapt and expand their businesses, such as learning new skills to cater to a broader audience [18][19]

Core Insights - The "Village Super" football league, originating in 2023 in Guizhou, has become a significant cultural and economic phenomenon, showcasing grassroots football and promoting local tourism [1][2][3] - The league has positively impacted local tourism, with over 4.72 million visitors and a tourism revenue of 5.147 billion yuan in the first half of the year, marking a year-on-year increase of 12.68% and 9.74% respectively [1] - The league has fostered community spirit and resilience, especially following severe flooding in June 2023, which led to significant local damage and mobilized over 30,000 rescue personnel [3][4] Economic Impact - The "Village Super" league has become a key driver for local tourism, attracting over 180,000 visitors and generating 188 million yuan in revenue on its reopening day [4] - The integration of sports and cultural activities has enhanced the economic benefits for the region, contributing to a sense of identity and pride among the local population [1][3] Community and Cultural Significance - The league has united the community, creating a sense of belonging and shared purpose among residents, as exemplified by the participation of local players and volunteers in both the league and post-flood recovery efforts [3][4] - The return of the league has been seen as a symbol of resilience and hope for the local population, reinforcing the idea of "Chinese-style unity" in the face of adversity [4]

Group 1 - The "Su Super" event has significantly boosted the local economy, with service revenue reaching 37.96 billion yuan in the first half of 2025, a year-on-year increase of 42.7% [1] - Out of the total service revenue, the share of payments from non-local tourists in the travel and dining sectors accounted for 28.8% and 19.7%, respectively [1] - The integration of sports and tourism is evolving from a simple combination to a deep integration, driving economic growth in the industry chain [1] Group 2 - The sports industry in China began its explosive growth in 2014, with a target to exceed 5 trillion yuan by 2025, as outlined in government policies [2] - The "Su Super" model exemplifies how football events can be deeply integrated into urban culture, promoting tourism and consumption [2] - Other regions are inspired by the success of "Su Super" and are exploring similar sports-tourism integration models, such as "Xiang Super," "Chuan Super," and "Yue Super" [3]

Core Insights - The "Village Super League" (村超) has gained significant popularity, attracting over 180,000 attendees in a small county after its restart following severe flooding, showcasing its potential as a cultural and tourism IP [1][2][3] - The emergence of the "City Super League" (苏超) in Jiangsu has created a competitive landscape for local football events, with high attendance and engagement levels, raising questions about potential audience diversion from the "Village Super League" [5][6][10] - Both leagues leverage local culture and community engagement to enhance their appeal, with "Village Super League" focusing on ethnic culture and grassroots participation, while "City Super League" emphasizes regional pride and social media engagement [6][8][11] Summary by Sections Village Super League - The "Village Super League" resumed with a remarkable turnout of 180,000 people, demonstrating strong community support and engagement [1] - The league has evolved from a simple local event to a phenomenon with over 100 billion online views, significantly contributing to the local economy and transforming the county's GDP status [2][3] - Future plans include hosting the first "Village Super World Cup" in 2028, aiming to elevate the league to a global cultural tourism IP [3] City Super League - The "City Super League" has rapidly gained traction, with attendance figures surpassing those of professional leagues, indicating a strong local interest in football [5][10] - The league's innovative marketing strategies, including social media engagement and regional pride, have led to significant online discussions and interactions [8][9] - The competitive nature of the "City Super League" has prompted other regions to initiate similar events, indicating a nationwide trend towards leveraging football for cultural tourism [12][19] Comparative Analysis - The "Village Super League" thrives on its unique blend of local culture, ethnic diversity, and community involvement, while the "City Super League" capitalizes on urban identity and social media virality [6][11][20] - Both leagues attract a diverse audience, with a significant portion of attendees motivated by cultural experiences rather than just football [10][11] - The success of these leagues highlights the importance of tailoring events to local characteristics and community interests, rather than merely replicating successful models from other regions [20][23]

Core Viewpoint - The article highlights the recovery efforts and community resilience in Rongjiang County, Guizhou Province, following severe flooding in June 2023, emphasizing the role of the "Village Super League" in revitalizing the local economy and community spirit [1][3][5]. Group 1: Disaster Recovery Efforts - Rongjiang County experienced significant flooding on June 24 and 28, leading to severe damage to infrastructure and a temporary halt to the "Village Super League" [1]. - The provincial government mobilized resources from eight other cities to assist in the recovery, with 25 key areas nearly completed as of now [1]. - The local government organized 16 working groups to address various recovery aspects, focusing first on education and healthcare, with 95% of disaster relief funds already distributed [5]. Group 2: Community Engagement and Resilience - The "Village Super League" is set to restart on July 26, themed "Gratitude and Strength," serving as both a football event and a celebration of community support [3]. - Community volunteers significantly expedited the recovery process, demonstrating the power of collective effort, with construction timelines reduced dramatically [3]. - The local economy is showing signs of recovery, with 97% of the commercial and hotel sectors back to operation and 94% of the restaurant industry restored [5]. Group 3: Future Planning and Flood Prevention - Plans are underway to enhance flood prevention capabilities in Rongjiang County, including the construction of flood control projects and large pump stations by 2026 [7]. - The local government aims to implement a series of projects over the next five years to improve flood management infrastructure [7]. Group 4: Development of "Village Super League" - The "Village Super League" is positioned as a grassroots football initiative, with plans for a national competition starting in 2025, culminating in an international event in 2028 [9]. - The league aims to foster a culture of community football, promoting health and unity among the local population [9].

Core Viewpoint - The Guizhou Provincial Propaganda Department and eight other departments have jointly issued a three-year action plan (2025-2027) to develop Guizhou into a significant national performing arts market, emphasizing the integration of "tourism + performing arts" [1] Group 1: Action Plan Highlights - The plan aims to promote the deep integration of tourism and performing arts, encouraging key tourist attractions to create high-quality resident performances that reflect local cultural characteristics [1] - Support will be provided for various grassroots cultural and entertainment activities, such as "Village Super", "Village BA", "Village Evening", "Village T", "Village Horse", and roadside concerts, to expand their influence [1] - There will be strong support for diverse ethnic and folk activities, as well as new business models combining "Chinese traditional cultural festivals + performing arts" [1] Group 2: Market Development Initiatives - The plan includes the continuation of the colorful Guizhou Cave Music Week, with increased efforts to cultivate the cave music art tourism market [1] - Policies will be precisely formulated to encourage travel linked to performances, with a focus on creating refined tourism products and carefully developing travel routes [1]