近年来，富有创意的赛事IP，无论是贵州榕江的"村超"，还是最近爆火的"苏超"，既能点燃大众热情， 也能成为促进文旅体商深度融合、带动城市区域发展的新引擎。 赣超联赛以"草根足球欢乐盛宴"为目标，推动体育与文旅、商贸深度融合。 金紫薇介绍，一方面，赛事采用一整套职业联赛流程和赛事布置方式，把赛事仪式感和氛围感拉满。同 时，通过低票价和业余球员主体参赛，破解群众参与度低的困局，吸引更多人走进比赛现场，让草根足 球破圈出彩。另一方面，鼓励设区市结合赛事开展形式多样的体文旅商融合活动，以赛事为平台，打造 成全民参与的足球嘉年华，形成"赛事+文旅+消费"的全新赛事生态。 赛事口号方面，双口号系统全面传递赛事精神："以球之名，为城而战"凸显城市荣誉感与归属感，"谁 是大俵哥"则融合江西方言与人文符号，彰显地域特色，提升赛事辨识度与群众亲切感。 在苏超成为现象级赛事后，一些省份也将举办省内的城市足球联赛。其中，2025年江西省城市足球超级 联赛（下称"赣超"）将于本周六（7月12日）19时30分在南昌市八一体育场正式开赛，首场比赛是南昌 队对阵景德镇队。 赣超联赛始于2021年，原名为"江西省足球协会超级联赛"，以俱乐部为 ...

Core Points - The article highlights the resilience and community spirit of Rongjiang County in Guizhou Province following severe flooding, with a focus on the upcoming revival of the "Village Super" football event as a symbol of recovery [1][3][5] Group 1: Flood Impact and Recovery - Rongjiang County experienced significant flooding on June 24 and 28, leading to severe damage and disruption of daily life [2] - By July 3, rescue and recovery efforts had restored essential services, allowing citizens to gradually return to normal life [2][4] Group 2: Community Support and Solidarity - The recovery efforts received substantial support from both domestic and international figures, including athletes who participated in rescue operations and raised awareness [4][6] - Notable athletes, including Olympic champion Long Daoyi and former football star Fan Zhiyi, expressed their commitment to helping Rongjiang rebuild [4][6] Group 3: Future Prospects - The "Village Super" football event is set to restart on July 26, with local officials and community members expressing optimism about the event boosting morale and community spirit [5] - The anticipation of the event's return reflects a broader hope for a return to normalcy and a renewed focus on community development [5][6]

Core Insights - The article discusses the impact of the Chinese Intangible Cultural Heritage (ICH) training program initiated in 2015, highlighting the integration of ICH practitioners into higher education institutions to foster cultural exchange and innovation [1][2] Group 1: Training Programs and Their Impact - The training programs emphasize "filling gaps," "consolidating skills," "theoretical cultivation," and "establishing systems," which are frequently mentioned by educators involved in the ICH training [2] - Nanjing Normal University has hosted multiple training sessions for ICH practitioners, focusing on traditional operas and addressing the generational gap in skills and modern aesthetic disconnect [5] - The program at Suzhou Industrial Design University has revitalized the "Taohuawu Woodblock New Year Pictures" craft, which was on the verge of extinction, by integrating it into the curriculum and offering credits that align with other majors [7][8] Group 2: Cultural and Economic Integration - The training programs encourage practitioners to merge traditional crafts with modern aesthetics, leading to the creation of brands and enhancing the marketability of ICH products [9] - Participants like Lai Lei, a representative of the Dong ethnic group's clothing, have learned to design marketable products, such as mascots for local events, thereby increasing community income and self-esteem [9][10] - East China University of Science and Technology has trained over 300 ICH practitioners and emphasizes the importance of understanding and presenting ethnic elements in contemporary design [10] Group 3: Cross-Disciplinary Innovation - The concept of "cross-disciplinary" training has emerged, where practitioners from different crafts collaborate, enhancing creativity and expanding the potential applications of their skills [12] - Institutions like Shanghai University have developed a comprehensive model for cross-disciplinary innovation, facilitating collaboration between ICH practitioners and designers, resulting in over 1,200 innovative works across various sectors [13][14] - The integration of different materials and techniques has led to unique products, such as bamboo and porcelain combinations, showcasing the potential of traditional crafts in modern contexts [14]

2025.06. 30 本文字数：2764，阅读时长大约5分钟 作者 | 第一财经 陈姗姗 43617人！6月29日晚上，昆山奥体中心的球场大屏上打出的这一数字，意味着"苏超"单场观众人 数再破纪录。 在昆山奥体中心所进行的比赛是"苏超"第五轮，苏州队在主场迎战扬州队，这座去年才对外开放的 专业球场最多可容纳4.5万人，当晚来"观战"的球迷几乎坐满了全场。 在比赛现场，负责维护赛场秩序的安保人员告诉第一财经记者，截至目前，昆山奥体中心一共举办过 两场足球赛，一场是"苏超"，另一场就是去年的全国足协超级杯决赛，两场比赛的火爆程度"不相上 下"。 这个夏天，"苏超"在全国范围内掀起了一股"草根"足球的热潮，而在2023年，远在贵州的一个小县 城榕江，是率先将草根足球"踢"上热搜的城市。三年来的赛事举办，已经让榕江县从全国最后一批 脱贫县，一跃成为GDP百亿县。 而榕江县举办"村超"要达到的目标，并不止于此。 三年"村超"的变与不变 就在苏州与扬州对阵的同一天，江苏的另一座城市常州市委常委会召开会议，研究了《常州市足球高 质量发展三年行动计划（2025—2027年）》，提出要大力发展青少年足球，加强校园足球普及推 ...

Core Insights - The "Village Super League" (村超) has gained significant popularity in China, particularly in Guizhou province, where it has transformed local communities and economies [3][5][11] - The league has expanded from 20 teams in its first year to 108 teams in 2023, attracting participation from over 1,300 teams nationwide and international players [5][11] - The initiative aims to integrate sports with local culture and tourism, significantly boosting visitor numbers and local economic growth [11][12] Group 1: Growth and Popularity - The "Village Super League" has become a national phenomenon, with record attendance of 43,617 at a recent match in Kunshan [1][3] - The league's success has led to the establishment of a comprehensive football development plan in Changzhou, aiming for high-quality football growth [4] - The league has also inspired local governments to create long-term football development strategies, such as the 2025-2035 plan in Rongjiang County [4][12] Group 2: Economic Impact - The league has significantly increased tourism, with Rongjiang County attracting over 760 million visitors in 2023 and 940 million in 2024, leading to substantial revenue growth [11] - Local businesses have benefited from increased foot traffic and sales, with tourism revenue reaching 83.98 billion yuan in 2023 and projected to grow to 108.03 billion yuan in 2024 [11] - The league has also fostered local agricultural products, with new processing facilities established to enhance the value of local crops [10][11] Group 3: Community Engagement - The league has engaged over 20,000 local residents as cheerleaders and performers, creating a vibrant community atmosphere around matches [6][8] - Cultural performances and local food offerings during matches have attracted more visitors, enhancing the overall experience [6][8] - The initiative has led to the formation of a "Village Super League" fan association, further solidifying community involvement [8] Group 4: Future Aspirations - The Rongjiang government has set ambitious goals for football development, aiming to increase student participation in school football leagues significantly by 2030 [12] - Plans are in place to establish a "Village Super League" team to compete internationally, with aspirations to participate in a "Village Super World Cup" by 2028 [8][12] - The league's model aims to create a sustainable ecosystem that supports local sports, culture, and economy, fostering a new generation of football talent [12]

雨后初晴的甘肃省张掖国家湿地公园碧水蓝天，绿意盎然，景美如画。杨永伟摄（人民图片） 韩国游客在湖南张家界国家森林公园黄石寨景区游览。新华社记者 陈振海摄 随着"苏超"破圈，江苏扬州借势发力，推出"看球+赏景"文旅套餐，图为游客在瘦西湖风景区赏景游 玩。周社根摄（人民图片） 随着旅游业在推动经济社会发展中发挥着日益重要的作用，各地对旅游业的重视与日俱增。如何推介旅 游资源、吸引游客，不仅关乎能为当地带来多少"流量"，也成为各地打造城市形象中的重要一环。 从景点宣传彩页、巨幅海报到旅游宣传片，再到短视频，旅游广告的形式不断迭代；从山水风光、自然 资源到独特文化，再到在地生活，旅游广告的内涵更为丰富。这背后折射出的是旅游发展方式和人们旅 游观念的变化。 独具地方特色的IP，能有效提升辨识度 对于江苏而言，"苏超"无疑是近段时间以来最好的旅游宣传窗口。 一张门票10元左右，部分场次票价低至5元，然而，就是凭着这样的低价门票，"苏超"却实现了赛场内 外双赢。五轮比赛，观众人数纪录不断刷新。观赛门票还链接起巨大的文旅市场：淮安推出龙虾宴，持 有"苏超"比赛门票的球迷，可凭票根享受龙虾宴门票七折优惠；在常州，观赛门票成了" ...

以下文章来源于读城记工作室 ，作者李杭 读城记工作室 . 给我三分钟，带你看看这座城。互联网新闻信息服务许可证编号：44120230006 将投中网设为"星标⭐"，第一时间收获最新推送 能为城市带来数倍的消费增长。 作者丨 李杭 编辑丨 梁励 来源丨 读城记工作室 经过前几轮比赛的预热发酵，人们对于 "苏超"的关注度还在持续上升。 6 月 21 日晚间，"苏超"联赛第五轮正式打响。据官方统计，常州队对南京队比赛的入场观众数 36712 人，再次打破"苏超"单场观众纪录。 随着 "苏超"关注度不断提高，江苏文旅市场也随之火爆。 随着"村超"持续升温，榕江县当地旅游呈现爆发式的增长。2023年榕江县累计接待游客765.85万 人次，实现旅游综合收入83.98亿元，同比增长73.94%；带动夜间消费收入5.86亿元，同比增长 253.2%。 到了2024年，其接待游客数进一步上涨至946.18万人次，同比增长24.36%；实现旅游综合收入 108.03亿元，同比增长28.64%。这还只是 "村超" 在文旅领域释放的能量。 自贵州"村超"走红后，游客的大量涌入，带动了当地生态农产品的热潮，催生了文创产业新业态。 借助 ...

（文章来源：经济日报） 看"村超"、品美食、赏美景……今年端午假期，贵州榕江县接待游客19.19万余人次，实现旅游综合收 入1.79亿元。近年来，贵州在以"村超""村BA"等为代表的一系列文体活动带动下，涌现出一批网红旅游 目的地，文化旅游产业展现出强劲复苏态势。 首先，要强化品牌培育，凸显独特性，提升影响力。各地要深入挖掘资源禀赋，充分利用自然、民俗、 历史文化等资源，形成具有地方特色的旅游品牌。走差异化发展路子，大胆推陈出新，打造出更多独具 特色的旅游产品。同时，持续加大宣传推介力度，进行有创意、有辨识度、有代入感的包装，打造更 多"爆点"，提高旅游产品知名度和影响力，充分激发游客出游意愿。 其次，要在用心服务上下功夫，提升吸引力。积极聆听游客心声，有求必应，根据游客需求，完善旅游 服务设施，推出更多接地气的服务，满足多样化需要，让游客有宾至如归的体验。培育更多消费场景， 完善多元业态，让游客"来了不想走，走了还想来"。 最后，必须守住安全底线。建立健全科学、系统、严密且有效的旅游安全责任制，做好形势研判，扎实 开展各类旅游设施隐患排查和维护保养，完善应急预案，做实做细做好防范化解重大安全风险的各项工 作 ...

Core Viewpoint - The Guizhou "Village Super" (村超) event is a grassroots football initiative that has gained significant popularity and is not being halted by the football association, contrary to rumors circulating online [1][2]. Group 1: Event Background and Development - "Village Super" is a cultural and sports event that emerged from the national poverty alleviation strategy, benefiting the local community of 385,000 people in Rongjiang [2]. - The event has grown from 20 village teams in its first year (2023) to 62 teams in 2024, and is projected to reach 108 teams by 2025 [2]. - As of now, over 1,300 teams from 34 provincial-level administrative regions in China and more than 1,200 international players from nearly 50 countries have participated in the event [2][4]. Group 2: Economic and Cultural Impact - The "Village Super" has significantly contributed to local economic development, attracting over 7.6 million visitors in 2023 and over 9.4 million in 2024, with 2.41 million visitors from January 1 to May 5, 2025, marking an 11.77% year-on-year increase [4]. - The event has become a platform for cultural exchange, with over 30,000 participants from various ethnic backgrounds showcasing their cultures [4]. Group 3: Future Plans and Community Engagement - The "Village Super" aims to promote a new model of community football, integrating social, campus, and professional football [5]. - A long-term development plan titled "Small Football, Big Dreams" has been approved, outlining a vision for the next decade (2025-2035) [4][5]. - The event organizers invite families and friends to participate in upcoming matches and cultural performances during the summer, emphasizing community involvement and support for local players [5].

但我们也看到，随着"苏超"的火爆出圈，网络上出现"足协指导搅黄了贵州'村超'""'村超'被足协叫停 了""'村超'没了"等大量涉及贵州"村超"的不实信息和虚假谣言，严重误导公众认知，伤害了热爱和支 持"村超"的国内外球迷网友的心，对"村超"的健康可持续发展造成了一定负面影响。 针对近期大量涉及贵州"村超"的不实信息和虚假谣言， @贵州村超联赛 官方微博 6月9日发布声明： 此次"苏超"火爆出圈，我们真诚地希望"苏超"越办越好，同时期待看到更多"粤超""浙超""鲁超""疆 超""云超""冀超""川超"等活动赛事，未来都有机会火爆出圈，点燃自己城市对足球的热爱，与大家共同 助力中国足球土壤的改良。我们对"苏超"取得的成就表示由衷地祝贺！ 在此，我们郑重的向大家辟谣，这些负面言论有一部分是对"村超"的误解，还有一些是无中生有，是为了 博人眼球、恶意炒作、吸引流量。 声明全文如下： 爱。截至目前,全国已有 34个省级行政区超 1300支球队和 全球近 50个国家超 1200 名国际球员来榕江交流。。今年 1 至5月,"村超"系列赛事共举办 450场,县外 32支球队 490 名球员实地感受"村超"氛围。"村超"以来, ...