11日，对于36岁的"村超"球员董永恒来说，是一个难忘的日子，连续踢了两场比赛、两个赛事的 他，感觉"村超"赛事体系越来越多元，"村超"球场也越来越热闹。 自2023年盛夏火爆出圈以来，由榕江当地村寨组队参加的"村超"已红红火火走过三届。据估测， 2023年1月-2025年12月，榕江全县接待游客2752.51万人次，实现旅游综合收入312.32亿元。 当天下午4点前，作为榕江牛瘪足球队队长的董永恒，代表榕江踢了一场名为贵州乡村足球超级联 赛的比赛，并以6:1击败对手。4点后，董永恒又作为忠诚村足球队队长，踏上了2026年第四届"村超"预 选赛的赛场，并最终与队友赢得了新赛季的"开门红"。 作为本土"县级"赛事，"村超"主要是"榕江人民自己玩"的比赛。但贵州乡村足球超级联赛却不同， 这项于2025年10月18日启动的"省级"赛事，则是"吸引贵州人民玩"的比赛，将陆续带动贵州全省9市 （州）的88个县（市、区）开展"村超"模式比赛，将吸引上万名草根球员上演超2000场比赛。 "这是两个不同的比赛在'村超'球场的深入联动，吸引了大批线上线下的观众。"董永恒表示，球场 四周的观众席被涌入的观众坐满；"村超"单个官方 ...

2日，伴随大利侗寨（大利村）足球队对阵扒王村足球队的揭幕战打响，发源于贵州省黔东南苗族 侗族自治州榕江县的草根足球赛事"村超"正式拉开了第四届的序幕，上百支村队参与，赛事规模升级。 2023年5月至7月，由20支村队参与的"村超"火出国门。2024年，第二届"村超"的参赛球队上升至62 支。2025年，第三届"村超"的参赛球队增至108支，开启"百村大战"新篇章，而第四届"村超"的参赛球 队达到137支。 榕江县委书记徐勃表示，"村超"保持长红的秘诀是始终秉持人民足球原则，持续厚植人民足球土 壤。"通过活力四射的'村超'带动更多群众参与足球运动，通过带动更多群众参与'村超'激活农文体旅商 融合发展内生动力，同步促进全民健身和乡村振兴。" 大利村党支部书记杨波介绍，组队参加"村超"不仅提升了全村村民的凝聚力，还赋能村寨文化和旅 游发展，彰显了多重效益。"2025年大利村首次组队参加'村超'赛事，在'村超'品牌的全方位带动下，全 村接待游客约12万人次，同比增长约50%。" 徐勃介绍，2026年"村超"将在继续带动"榕江人民自己玩"的同时，发挥"吸引全国人民和全世界人 民一起玩"的作用，并将举办"村超"女子足球联 ...

人形机器人亮出"功夫模式"，"城超""村超"热闹非凡，冰雪运动点燃冬日激情…… 新年前夕，国家主席习近平发表二〇二六年新年贺词，点赞了过去一年中国体育的多姿多彩、蓬勃生 气。回望2025年，中国体育恰如一扇窗，生动展现出中国式现代化的坚实步伐与万千气象。 这扇窗，折射出同心聚力、开放包容的大国气象。 "前不久，我出席了全运会开幕式，粤港澳三地同心同行，令人欣慰。要坚定不移贯彻'一国两制'方 针，支持港澳更好融入国家发展大局，保持长期繁荣稳定。" 认真聆听了习近平主席的新年贺词，全运会男子南拳南刀南棍全能冠军、广东培养的名将李剑鸣激动地 说："习近平主席的贺词，包含了对全运会办赛的充分肯定和对粤港澳大湾区协同发展的期许。这次全 运会在粤港澳大湾区举办，我们每一名运动员都深切感受到了大湾区的'硬联通''软联通'和'心相通'。我 将继续努力，为体育强国建设和大湾区发展贡献力量。" 全民全运，同心同圆。这场首次由粤港澳三地联合承办的全运会，不仅是一场体育盛会，更是"一国两 制"在体育领域的创新实践。两种制度、三个关税区、十九个赛区，三地协同配合、无缝衔接。赛场 上，粤港澳联队在南狮等项目中并肩作战，携手争光；赛场外， ...

转自：贵州日报 黔南州三都自治县中和镇，"村马"赛场上骑 手策马奔腾。 尹刚 摄 着苗族服饰的"村T"小模特自信地走上舞台，与观众击掌。贵州日报天眼新闻记者 吴蔚 摄 一名身 贵州日报天眼新闻记者 明雪 群山叠翠藏文脉，乡野焕新聚动能。近日，2025全国文旅品牌国际传播交流大会在北京召开，贵州省黔 东南州的"村BA"（台江县）、"村超"（榕江县）、"村T"（凯里市）入选2025中国文旅品牌出海百强案 例。 2024年7月，三都"美丽乡村速度赛马联赛"开赛，县内87个行政村参与角逐，全网流量超3亿次，被网友 称为贵州"村马"。黎平"村歌"以侗族大歌为内核，用无伴奏合唱惊艳来自四面八方的游客，肇兴侗寨因 此获评"国际音乐艺术村"。"村T"则让苗绣、蜡染等非遗技艺走上时尚舞台，年近八旬的苗绣艺人潘玉 珍从苗侗风情园的露天秀场，一步步走进伦敦时装周，让民族美学惊艳世界。此外，荔波"村GT"将汽 车漂移与小七孔山水相融，印江"村戏"以傩戏、花灯戏、土家族摆手舞等为核心打造沉浸式体验…… 在"山地公园省"贵州，从"村BA"的热血赛场到"村歌"的天籁之音，从"村T"的时尚秀场到"村马"的追风 赛道，一系列"村字号"IP涌现 ...

要维持群众赛事"叫好又叫座"的势头，还需结合本土特色，推动文体旅深度融合。"豫排"将赛事举办地 转化成文旅目的地，赛前暖场环节充满文化底蕴；"辽超"打造"跟着赛事游辽宁"品牌线路，将单次消费 转化为多场景消费。看一场球、寻一种味、游一座城——这便是群众赛事所蕴藏的魅力。 实践证明，群众赛事是文化展演的璀璨舞台、旅游引流的黄金入口、消费聚集的强力磁场。将赛事巧妙 嵌入区域经济特色发展布局，让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业 链，奔涌的网络流量更能沉淀为扎根的消费"留量"，转化为实实在在的经济增量。 草根赛事的火热，既折射出群众对多元化体育赛事的高涨热情与迫切需求，也展现出我国体育赛事及文 化旅游等相关产业的巨大发展潜力。各地政府不妨当好"搭台者"与服务者，立足本土特色，积极响应本 地观众呼声，充分尊重市场规律，进一步激发创新活力，让草根赛事的热度延续。 让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业链，奔涌的网络流量更能沉淀为 扎根的消费"留量"，转化为实实在在的经济增量 "村超"先火，"苏超"再爆，"赣超""湘超""豫排"又燃……一场场草根赛事点燃激情，如何呵护这份 ...

Group 1 - The core concept of the news highlights the successful integration of sports, culture, and tourism in Guizhou, particularly through events like "Village GT" and "Village Super" which enhance local economic development and community engagement [1][2]. - The "Village GT" event in Libo County showcased thrilling performances by drivers and promoted local products, such as honey pomelo, through a model that combines events with agricultural sales [1]. - Guizhou's "Village Super" initiative has attracted over 23 million visitors and generated more than 27 billion yuan in tourism revenue since its inception, significantly boosting local employment and collective economic income [2]. Group 2 - The development report from Guizhou University emphasizes the importance of grassroots football culture, local traditions, and e-commerce in fostering the "Village Super" phenomenon, which reflects a new model for rural revitalization [2]. - The integration of supporting industries like hospitality, dining, and cultural products into rural areas is creating job opportunities and enhancing economic benefits for local communities [4]. - Guizhou's plan for 2025-2027 aims to cultivate ten internationally influential sports events and develop diverse tourism and sports integration projects, further enriching the cultural and tourism landscape [4].

Core Insights - The article highlights the rise of "village-themed" cultural and sports activities across rural China, which are contributing to the revitalization of these areas and attracting significant participation and tourism [3][15]. Group 1: Overview of "Village-themed" Activities - The Ministry of Agriculture and Rural Affairs reported that there are 24 types of "village-themed" activities, with over 2.2 million events expected to be held in rural areas in 2024 [3]. - Activities such as "village basketball" (村BA), "village coffee" (村咖), and "village fishing" (村钓) are gaining popularity, with the western regions hosting the most events, showing a 919.4% increase from 2021 to 2024 [7][15]. Group 2: Economic Impact - The "village-themed" activities are projected to generate economic benefits of 130.9 billion yuan in 2024, with cumulative benefits of 436.1 billion yuan during the 14th Five-Year Plan period [15]. - The "village super" (村超) events are effectively integrating sports, culture, and tourism, driving economic growth in rural areas [15]. Group 3: Case Studies - In Anji County, the "village coffee" concept has led to the establishment of 300 coffee shops, attracting 2.75 million visitors in the first half of the year, generating 750 million yuan in revenue [6]. - The "village basketball" events in Zhuji have seen participation from over 300 teams, with ticket sales for finals indicating high demand, and the events have become a significant community bonding activity [12][13]. Group 4: Community Engagement - The "village-themed" activities foster a sense of belonging among participants, as seen in the basketball events where local pride is emphasized [18]. - The integration of local resources and community involvement in these activities has created job opportunities and enhanced local economies [5][6].

Core Insights - The sports economy is emerging as a new engine for driving domestic demand in China, with significant consumer spending linked to various sporting events [1][3][11] - Events like "Village Super" and "Zhejiang BA" are showcasing the potential of grassroots sports to stimulate local economies and enhance community engagement [2][4][6] Economic Impact of Sports Events - In the first half of the year, 511 key sporting events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1] - The "Zhejiang BA" basketball league attracted over 100,000 online ticket buyers, demonstrating the popularity and community involvement in local sports [6] - The "Su Super" league reported a remarkable leverage effect, with 1 yuan in ticket sales generating 7.3 yuan in surrounding consumption [8] Integration of Sports and Local Economy - Sports events are increasingly integrated with local tourism and cultural activities, enhancing the overall consumer experience [7][10] - The "Zhejiang BA" event featured local delicacies and cultural performances, further promoting regional products and tourism [7][8] - In Jiangsu, the city football league has been linked to travel initiatives, driving significant visitor numbers and spending [3][14] Policy Support and Future Growth - The Chinese government is actively promoting the sports economy through policies aimed at enhancing sports consumption and developing a multi-tiered event system [11][12] - The sports industry in Guangdong has seen substantial growth, with a total scale exceeding 700 billion yuan, accounting for about one-fifth of the national total [11] - The "14th Five-Year Plan" emphasizes the importance of sports in driving high-quality economic development, indicating a strong future for the sports economy [14]

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging community participation [1][5][6] - In 2024, over 2.2 million rural cultural and sports events are expected to be held nationwide, with more than 2,200 events attracting over 100,000 online views [1][2] - The popularity of these activities is driven by a combination of government support, cultural heritage, and the desire for community engagement [5][6][7] Summary by Sections Village Activities and Economic Impact - "Village BA" has gained significant attention, moving from local enjoyment to a national stage, increasing interest in rural basketball and sports participation among youth [4][9] - Events like "Village Run" have boosted local economies, with hotel occupancy rates reaching 80% during events and generating substantial tourism revenue [4][6] Cultural Significance and Community Engagement - The participation rate in rural cultural activities exceeds 70%, with farmers becoming the main performers rather than mere spectators [2][4] - The integration of traditional cultural elements into these activities fosters a sense of pride and identity among rural residents [6][7] Digital Infrastructure and Promotion - The success of "Village BA" is attributed to effective digital marketing, with nearly 8,000 events achieving significant online visibility during the 14th Five-Year Plan period [6][8] - The use of social media has allowed these activities to transcend geographical limitations, reaching a broader audience [6][8] Future Development and Sustainability - To maintain the momentum of "village-themed" activities, there is a need for professional training and talent development in cultural and sports sectors [11] - Experts suggest creating unique local programs and collaborative cultural zones to enhance the diversity and appeal of rural events [11][12]

Core Insights - The rise of grassroots sports events like "Village Super" and "Su Super" has transcended the events themselves, activating public participation and exploring new pathways for local economic development [1][2]. Group 1: Village Super - "Village Super" initiated in May 2025 in Rongjiang County, Guizhou, with 20 grassroots teams, has become a viral phenomenon by combining football, ethnic culture, and new media [1]. - The event attracted over 20 million tourists in a single season, generating tourism revenue of 24 billion RMB and leading to the establishment of 8,086 new market entities in Rongjiang County [1]. - The success of "Village Super" is attributed to its grassroots approach, showcasing local culture and stories of amateur players to create a compelling brand [1]. Group 2: Su Super - "Su Super," a city football league in Jiangsu, gained immense popularity during the summer, with a single match attracting 200,000 comments and over 3.8 billion exposures [2]. - Sponsorship prices skyrocketed from 15,000 RMB to 3 million RMB as the event gained traction, indicating its commercial viability [2]. - A video series titled "Brothers from the Same State" garnered over 170 million views, further enhancing the event's visibility and engagement [2]. Group 3: Technological Integration - The integration of advanced technologies like AI, VR, and ultra-high-definition content is breaking the time-space limitations of sports event broadcasting [3]. - The collaboration between "Village Super" and local tourism initiatives, such as the "Travel with Village Super" campaign, resulted in a 300% increase in bookings for nearby accommodations [3]. - The combination of sports events with cultural and digital elements is creating a new ecosystem for sports and media, facilitating the conversion of online traffic into economic growth [3]. Group 4: Industry Potential - The Chinese government aims to cultivate world-class sports enterprises and events by 2030, with the sports industry expected to exceed 7 trillion RMB in total scale [3].