独树一帜、非去不可的贵州新体验。深化品牌合作，构建品牌传播矩阵，通过"线上+线下""国内+国 际""文旅招商+品牌推广""媒体宣介+直播互动"等形式，推动品牌传播从单向输出到多向互动、从静态 展示到动态体验、从主体创作到主客共创转变，将人无我有的资源禀赋转化为持久的品牌竞争力，进一 步增强贵州文旅体产业从京津冀、长三角、珠三角等重点区域延伸到海外市场的辐射力、影响力。 进一步释放基层治理融合效能。强化价值引领。当前，人民对美好生活的需要已经超越"柴米油盐""衣 食住行"等基本范畴，精神文化需求更加迫切，也更加多样化。文旅体融合通过以文化人、以景怡情、 以体强心，在满足人们多样化精神文化需求的同时，有效降低社会运行成本、提升治理效能、促进基层 善治，既带动区域经济发展，又丰富群众文化生活、涵养文明风尚。以村超为代表的贵州村字号IP正是 通过赛场竞技、舞台演绎、非遗展示等生动鲜活的形式，不断激发群众内生动力，让蕴藏民间的文化习 俗、传统技能、实践智慧走出乡野、走向世界，以文化为纽带吸引八方游客，将蓬勃的"烟火气"转化为 区域经济社会高质量发展"新动能"。未来，要在文旅体融合中将科学、健康、理性、和谐的生活理念播 ...

2月15日，农历腊月二十八，以"到贵州上'村晚' 欢欢喜喜过大年"为主题的2026贵州"村晚"，为观众献上 了一场精彩的新春文化盛宴。从黔东南州台盘村主会场，到黎平肇兴、黔西南州阿妹戚托、黔南州三 都"村马"、安顺屯堡等分会场，一个个由村民担纲主演的节目，将"村BA""村超""村T""村歌"等火爆出圈 的贵州"村字号"IP熔于一炉。苗绣在舞步间飞扬，"说春"在电音中焕新，农民画从墙面跃上人身。这不 仅是2026年新春的文化"年夜饭"，更是一幅由基层群众亲手绘就的乡村全面振兴画卷。让我们走进贵 州"村晚"，解码"开心"何以成为顶流，倾听贵州乡村文化自信的铿锵足音。 转自：贵州日报 2026贵州"村晚"现场。 （贵州"村晚"节目组供图） ...

Core Insights - The unexpected popularity of the pig slaughter banquet in Chongqing has highlighted the flow anxiety and desire for breakthroughs in rural cultural tourism [1][2] - This event has transformed from a local tradition into a national template for rural tourism, with other regions quickly following suit [1][2] Group 1: Event Impact - The pig slaughter banquet attracted over 100,000 online viewers and led to a surge in local agritourism bookings, overwhelming local businesses [1] - The event coincided with the 2026 Spring Festival, a peak period for cultural tourism consumption, which further amplified its impact [2] Group 2: Response and Strategy - Following the banquet's success, local tourism authorities rapidly mobilized to promote the event, resulting in a significant increase in social media followers for the local tourism account, from 32,900 to 352,000 [4][6] - The focus has shifted towards creating unique rural IPs that reflect local culture and traditions, moving away from generic tourism offerings [6] Group 3: Broader Trends in Rural Tourism - The demand for rural tourism is increasing, with visitor numbers expected to exceed 4 billion in 2026, representing a 120% increase in orders [10] - Rural tourism is evolving into a key pillar of rural revitalization, accounting for 28.6% of total domestic tourism revenue [10] Group 4: Innovative Consumption Scenarios - New consumption scenarios in rural tourism are emerging, combining traditional experiences with modern consumer needs, such as immersive cultural experiences and high-quality leisure activities [12][13] - The integration of live streaming and AI technologies is being explored to enhance the rural tourism experience and facilitate product sales [16]

Core Insights - The article emphasizes the significant growth potential of service consumption in China, with an annual growth rate of 8.5% projected from 2020 to 2025, indicating a strategic opportunity for the service sector to enhance economic development [4][5]. Group 1: Service Consumption Growth - By 2025, the proportion of per capita service consumption expenditure is expected to reach 46.1% of total per capita consumption expenditure, highlighting the shift towards a balanced consumption structure between goods and services [5]. - The demand for personalized, diverse, and high-quality service consumption products is increasing, reflecting a change in consumer focus from mere availability to quality [6]. Group 2: Diverse Service Consumption Forms - Various forms of service consumption are emerging, including transportation, domestic services, and cultural services, with the ice and snow economy being a notable example, where ski resorts are projected to attract 118 million visitors and generate a total consumption of 69.15 billion yuan during the 2025-2026 season [7]. - The rise of micro-short dramas has created a new cultural service consumption sector, with a market size exceeding 100 billion yuan in 2024, doubling from the previous year, and nearly 70 million domestic users engaging with this content [8]. Group 3: New Growth Points in Service Consumption - The Ministry of Commerce and the Ministry of Finance have initiated pilot projects for new consumption formats, with 50 cities selected for support, aiming to enhance service consumption through innovative business models and scenarios [9]. - The short-term rental market for small vehicles is expected to grow at an annual rate of 15% during the 14th Five-Year Plan period, indicating a robust development trajectory for this segment [9]. - The promotion of inbound tourism and consumption is crucial, with nearly 13,000 tax refund shops expected by the end of 2025, and a 95.9% year-on-year increase in sales of tax refund goods [10].

Core Insights - Xinjiang is leveraging sports events as a dynamic link to unlock domestic demand potential, showcasing a vibrant economic and social development narrative as part of the "14th Five-Year Plan" [1] Group 1: Sports Events and Community Engagement - The Xinjiang sports system has developed a series of grassroots sports events, such as "Village Super" and "Village BA," which have gained popularity among the public [2] - The "2025 Pomegranate Seed Cup" league exemplifies a five-level event system that attracted over 1.8 million participants, fostering unity among various ethnic groups [2] - The "Run, Youth" national winter sports event in 2026 marked a significant gathering of 862 young athletes from 34 delegations, highlighting the region's commitment to youth sports [3] Group 2: Economic Impact of Sports Events - The "Bingchao" football league attracted 506,000 spectators, significantly boosting local tourism and consumption, with average visitor stay increasing from 2 hours to 5.5 hours [5] - The first "Daolang Cup" sheep racing event drew over 200 riders, promoting cultural exchange and economic activity in the region [5] - The "Atushi Cup" football invitation tournament brought in 191,600 visitors, generating approximately 92.17 million yuan in local consumption [6] Group 3: Tourism and Cultural Integration - The "China Rally" has become a major event, attracting 4.11 million tourists and generating 2.944 billion yuan in tourism revenue in 2025 [7] - The integration of sports events with tourism and local culture has led to significant increases in visitor numbers and spending, with a reported 26.53% increase in tourist visits to the Altay region [8] - The 19th Xinjiang Winter Tourism Industry Expo showcased the region's winter sports potential, with a record number of exhibitors and a focus on ice and snow tourism [8] Group 4: Development of Sports Infrastructure - Xinjiang has hosted over 300 sports events in 2025, including more than 20 international events, reflecting a commitment to enhancing sports infrastructure and international collaboration [10] - The establishment of specialized sports facilities and training programs aims to elevate the quality of sports events and foster talent development [10] - The region's investment in equestrian sports has led to the creation of a professional horse performance testing center, promoting the entire equine industry [11] Group 5: Future Outlook - The ongoing development of sports events in Xinjiang is seen as a microcosm of broader social improvements and economic upgrades, with a focus on high-quality growth and community cohesion [12] - The integration of sports into daily life is expected to continue driving economic development and fostering a sense of national unity among diverse ethnic groups [12]

Core Insights - The "village brand" initiatives are successfully integrating agriculture, culture, tourism, and sports, leading to significant revenue generation and community engagement [1][2] - The rise of "village sports" and cultural events is transforming rural areas into vibrant hubs of activity, leveraging digital platforms for broader reach and engagement [1][2] Group 1: Economic Impact - Guizhou's "village sports" events have generated over 100 million in revenue, showcasing the economic potential of rural cultural and sports activities [1] - Nationwide, over 2.2 million various cultural and sports activities are expected to be held in rural areas by 2024, indicating a robust growth trajectory for the "village brand" initiatives [2] Group 2: Cultural Integration - The "village brand" movement emphasizes local cultural elements, transforming traditional practices into modern expressions that resonate with contemporary audiences [1][2] - The integration of local narratives and cultural resources is essential for creating unique experiences that attract visitors and enhance community identity [2] Group 3: Community Engagement - Empowering local farmers and community members as "village managers" fosters a sense of ownership and authenticity in the development of rural initiatives [2] - The focus on grassroots participation and local creativity is crucial for sustaining the momentum of the "village brand" movement [2][3]

Core Viewpoint - The special program "Two Sessions Guest Hall" highlights the achievements and future plans of Guizhou Province in relation to the "14th Five-Year Plan" and the government's work report, focusing on the development of a modern industrial system and the integration of various sectors [1] Group 1: Development Achievements - Bijie City has proven mineral resources of 55 types, with 18 types having the highest reserves in the province, including coal (39.5% of the province's total), phosphorus (28.2%), and iron (55.8%) [5] - The third industry in Qiannan Prefecture has increased its GDP share to 53.7% during the "14th Five-Year Plan" period, with significant tourism developments such as the creation of the Wanfenglin National 5A Tourist Area [9][10] - Qiandongnan Prefecture's tourism industry has seen over 1 billion visitors and a total expenditure exceeding 100 billion yuan, driven by popular events like "Village Super" and "Village BA" [12][14] Group 2: Future Plans - Bijie aims to leverage its young labor force, with a population of 9.57 million and an average age of 32.9 years, to support industrial development and consumer growth [7] - Qiannan plans to enhance its industrial system by focusing on energy and mineral resources while developing a modern tourism industry and outdoor sports destinations [10] - Qiandongnan intends to strengthen its cultural tourism integration by utilizing its rich cultural heritage and natural resources to become a well-known ethnic tourism destination [14]

中新网贵阳1月28日电 (记者 周燕玲 袁超)当前，贵州"村超"已进入到第四届赛事。站在新起点，未来如 何走？中新网记者就此采访贵州省人大代表、榕江县委书记徐勃，聊收获、畅未来。 "'村超'正迈向第二个台阶，核心是国际化传播与文化交流，办好2026年'村超'国际赛和2028年'村超'世 界杯等国际赛事。"谈到"村超"的发展思路，徐勃充满信心。 2026年，榕江除了"村超"联赛，正在筹备第二届"村超"全国赛，计划与中国100个县域城市携手共建， 设置100个县级赛区，打造"百县大战"，并发起成立"村超"全国赛县域产业发展联盟，推动赛事IP与县 域文旅、农产品等深度绑定，争取构建可持续的乡村振兴协同发展生态，让"村超"的品牌价值，从文旅 层面深入到产业经济层面。 图为2026 年第四届贵州"村超"开幕式现场。记者 瞿宏伦 摄 从2023年的20支球队参赛到2026年的137支村级球队参赛，13.91万人次参加民族节目表演，1490支拉拉 队23.9万余人次参加巡游。徐勃说，第一阶段我们实现了"活力四射、热闹非凡"，成功破圈，奠定了坚 实的群众与社会基础。 "村超"举办至今，每年都会有不同国家的球员组队前来踢球，对 ...

Core Insights - The "Village Super" and "Village BA" events in Guizhou have gained significant popularity, leading to discussions on how to maintain their long-term vitality and success during the 2026 Guizhou Provincial Two Sessions [1] Group 1: Event Impact and Participation - The "Village Super" event, now in its fourth year, has attracted 1,750 football teams from China and over 1,700 international players from 62 countries, including France, Argentina, and Brazil [3] - The event has significantly boosted tourism, with 27.5 million visitors and a total tourism revenue of 31.2 billion yuan [3] - The "Village BA" event has also seen success, with 35,400 visitors during the May Day period in 2025, generating a tourism revenue of 12.07 million yuan [6] Group 2: Internationalization and Cultural Exchange - Suggestions have been made to enhance the international presence of the "Village Super" brand by leveraging football stars to increase global visibility and engagement [3] - A proposal to establish a regular exchange mechanism with Hong Kong and Macau has been put forward to promote the "Village" events in these regions [4] Group 3: Future Development Strategies - Recommendations include creating a "Cultural, Sports, and Tourism IP Incubation and Transformation Center" to transition from single-event success to sustained brand growth [6] - The implementation of a "Deep Processing of Traffic" plan aims to enhance visitor engagement and develop products that integrate local history and culture [6] - A "three-step" strategy for the internationalization of the "Village Super" event is being prepared, ensuring a continuous schedule of activities throughout the year [7]

贵州省人大代表回应："村超"背后有何高人？ 中新网贵阳1月27日电 (记者 杨茜)"村超背后是不是有高人？"贵州省人大代表、榕江县县委书记徐勃27 日在贵州省十四届人大四次会议举行首场"代表通道"集中采访活动上回应。"'高人'就是参与村超的人民 群众。" 2026年是"村超"赛事举办的第4年。徐勃介绍，"村超"正努力实现从"网红"变"长红"、将流量转化为经 济发展增量的目标，让群众"既富脑袋又富口袋"。 "有人问'村超'为什么洪水冲不垮？因为背后有一方有难八方支援的中国力量，有社会主义制度的优越 性。"徐勃给出了坚定答案。 面对"村超背后是不是有高人"的疑问，徐勃回应："'高人'就是参与村超的人民群众。一个村有一支足球 队，村庄会更加团结、更有凝聚力，矛盾也随之减少；一个村多一支啦啦队，村里的麻将桌就会减少， 乡风愈发文明。" 展望"十五五"，徐勃表示，榕江将集中优势力量，聚焦"以球为媒、以球育人、以球兴业、以球强县、 以球富民、以球立功"的目标，团结带领全县人民延续"一座城、一群人、一条心、一个方向、一个球、 一起干"的"村超"闯新路精神，大力探索"村超+班超+逐梦"的"新三线"人民足球体系，出台榕江足球1 ...