央广网北京11月19日消息一场"村超"赛事，现场观众近5万人；一项"苏超"联赛，实现"1元门票带动7.3元周边消 费"的杠杆效应。体育经济正成为拉动中国内需的新引擎。 今年上半年，仅河北、福建、广西等7地监测的511场重点赛事活动，就带动体育及相关消费超160亿元，场均带动超 3000万元。这些数字背后，是体育经济从单纯的竞技活动向多元化经济形态的深刻转变。 从端午节期间的龙舟竞渡，到火出圈的"苏超""浙BA"，再到贵州榕江的"村超"，体育赛事的带动作用正逐步显现。 从"参加一场赛"到"玩遍一座城"，商旅文体健等多元业态相融合的发展潜力被进一步激发。 赛事经济井喷 全民健身催生万亿市场 体育经济的"民生账本"蕴含在"烟火气"之中。今年入夏以来，各类村赛、城赛如火如荼，江西分宜县电厂螺蛳小镇 在端午节当天推出龙舟竞技配合千人龙舟宴活动，吸引来自天南海北的游客。 由赛事催生的赛场周边"夜经济"同样热闹非凡，特色餐饮、文创市集等消费场景多点开花，点燃城市夜晚的新活 力。 "浙BA"赛前互赠礼物环节，富阳糕点、金华火腿、舟山海味、湖州白茶轮番登场。中场秀更精彩：义乌"鸡毛换 糖"货郎与微缩"义新欧"班列同台；东阳直接 ...

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging community participation [1][5][6] - In 2024, over 2.2 million rural cultural and sports events are expected to be held nationwide, with more than 2,200 events attracting over 100,000 online views [1][2] - The popularity of these activities is driven by a combination of government support, cultural heritage, and the desire for community engagement [5][6][7] Summary by Sections Village Activities and Economic Impact - "Village BA" has gained significant attention, moving from local enjoyment to a national stage, increasing interest in rural basketball and sports participation among youth [4][9] - Events like "Village Run" have boosted local economies, with hotel occupancy rates reaching 80% during events and generating substantial tourism revenue [4][6] Cultural Significance and Community Engagement - The participation rate in rural cultural activities exceeds 70%, with farmers becoming the main performers rather than mere spectators [2][4] - The integration of traditional cultural elements into these activities fosters a sense of pride and identity among rural residents [6][7] Digital Infrastructure and Promotion - The success of "Village BA" is attributed to effective digital marketing, with nearly 8,000 events achieving significant online visibility during the 14th Five-Year Plan period [6][8] - The use of social media has allowed these activities to transcend geographical limitations, reaching a broader audience [6][8] Future Development and Sustainability - To maintain the momentum of "village-themed" activities, there is a need for professional training and talent development in cultural and sports sectors [11] - Experts suggest creating unique local programs and collaborative cultural zones to enhance the diversity and appeal of rural events [11][12]

Core Insights - The rise of grassroots sports events like "Village Super" and "Su Super" has transcended the events themselves, activating public participation and exploring new pathways for local economic development [1][2]. Group 1: Village Super - "Village Super" initiated in May 2025 in Rongjiang County, Guizhou, with 20 grassroots teams, has become a viral phenomenon by combining football, ethnic culture, and new media [1]. - The event attracted over 20 million tourists in a single season, generating tourism revenue of 24 billion RMB and leading to the establishment of 8,086 new market entities in Rongjiang County [1]. - The success of "Village Super" is attributed to its grassroots approach, showcasing local culture and stories of amateur players to create a compelling brand [1]. Group 2: Su Super - "Su Super," a city football league in Jiangsu, gained immense popularity during the summer, with a single match attracting 200,000 comments and over 3.8 billion exposures [2]. - Sponsorship prices skyrocketed from 15,000 RMB to 3 million RMB as the event gained traction, indicating its commercial viability [2]. - A video series titled "Brothers from the Same State" garnered over 170 million views, further enhancing the event's visibility and engagement [2]. Group 3: Technological Integration - The integration of advanced technologies like AI, VR, and ultra-high-definition content is breaking the time-space limitations of sports event broadcasting [3]. - The collaboration between "Village Super" and local tourism initiatives, such as the "Travel with Village Super" campaign, resulted in a 300% increase in bookings for nearby accommodations [3]. - The combination of sports events with cultural and digital elements is creating a new ecosystem for sports and media, facilitating the conversion of online traffic into economic growth [3]. Group 4: Industry Potential - The Chinese government aims to cultivate world-class sports enterprises and events by 2030, with the sports industry expected to exceed 7 trillion RMB in total scale [3].

Core Insights - The "village brand" cultural and sports activities are flourishing in rural China, serving as a significant window to observe Chinese modernization [1][2] - These activities not only deliver culture but also cultivate an intrinsic motivation among rural communities, enhancing their spirit and contributing to rural development [1][2] Group 1: Overview of "Village Brand" Activities - The "village brand" cultural and sports activities have become common in rural areas, with over 2.2 million events planned for 2024, engaging more than 70% of rural residents [2] - There are currently 5 categories and 24 types of notable "village brand" activities, including educational, sports, artistic, leisure, and promotional events [2][3] - The activities are characterized by farmer participation, local cultural integration, and a multi-faceted approach that combines agriculture, culture, tourism, and commerce [2] Group 2: Economic and Social Impact - "Village brand" activities are driving rural economic development by integrating cultural, tourism, and commercial sectors, leading to optimized industrial structures [3] - Events like "village basketball" and "village running" have significantly boosted local economies, with hotel occupancy rates reaching 80% during events and sales of local products increasing by 23.5% [3] - The activities also revitalize dormant assets, as seen in Anji, Zhejiang, where over 300 rural cafes have been established, attracting more than 6.15 million visitors annually [3] Group 3: Community and Cultural Development - These activities foster community cohesion and enhance local governance, with reports indicating a reduction in conflicts and disputes following community events [4] - They provide a platform for public life and social interaction, strengthening collective identity and grassroots organization [5] Group 4: Challenges and Recommendations - Despite their growth, "village brand" activities face challenges such as imitation and lack of infrastructure, which can hinder sustainability [6] - Recommendations include maintaining local characteristics, building a skilled workforce, and enhancing the integration of activities with local economies to maximize benefits [6][7][8] - Emphasizing the importance of farmer participation and innovative approaches will ensure the longevity and success of these initiatives [8]

Core Insights - The "village brand" cultural and sports activities are flourishing in rural China, serving as a significant window to observe Chinese modernization [1][2] - These activities not only deliver culture but also cultivate an intrinsic motivation among rural communities, enhancing their spirit and contributing to rural development [1][2] Group 1: Overview of "Village Brand" Activities - The "village brand" cultural and sports activities have become common in rural areas, with over 2.2 million events planned for 2024, engaging more than 70% of rural residents [2] - There are currently 5 categories and 24 types of recognized "village brand" activities, including educational, sports, artistic, leisure, and promotional events [2] - The activities are characterized by farmer participation, local cultural integration, and a multi-faceted approach that combines agriculture, culture, tourism, and commerce [2][3] Group 2: Economic and Social Impact - "Village brand" activities are driving rural economic development by integrating cultural, tourism, and commercial sectors, leading to optimized industrial structures [3][4] - Events like "village basketball" and "village running" have significantly boosted local economies, with hotel occupancy rates reaching 80% during events and sales of local products increasing by 23.5% [3] - The activities also enhance community cohesion and reduce conflicts, as seen in places like Zhejiang, where participation in events has led to a decrease in disputes by 20-30% [4][5] Group 3: Challenges and Recommendations - Despite the growth, challenges such as imitation of activities and inadequate infrastructure hinder sustainability [6] - Recommendations include maintaining local characteristics, building a skilled workforce, and enhancing the integration of "village brand" activities with other sectors to maximize benefits [6][7][8] - Emphasizing the importance of farmer participation and community engagement is crucial for the long-term success of these initiatives [8]

Core Insights - The "Cultural Enrichment of Villages" initiative aims to enhance cultural resources at the grassroots level, fulfilling the spiritual and cultural needs of rural communities while strengthening the cultural talent pool in villages [1][2] Group 1: Cultural Activities - A series of "village-themed" cultural and sports activities have emerged, reflecting the vibrant cultural life in rural areas, driven by villagers' desire for a fulfilling spiritual existence [1] - The integration of traditional and modern elements in rural cultural activities, such as the Guizhou "Village T" fashion show and the Fujian Changle folk customs, showcases the unique value of rural culture [1] Group 2: Economic Development - Rural culture serves as a unique resource for comprehensive rural revitalization, with initiatives like the integration of art and tourism in Jiangxi Wuyuan and the establishment of creative spaces in Shaanxi attracting urban resources to rural areas [2] - New business models, such as cultural-themed restaurants and tea shops, are expanding income channels for villagers, contributing to economic growth [2] Group 3: Talent Development - The need for specialized talent in cultural tourism and resource development is highlighted, with training programs aimed at cultivating local cultural planners and promoting non-heritage workshops to address talent shortages [2] - The initiative seeks to awaken cultural awareness among villagers and stimulate creative enthusiasm through collaboration with urban institutions [2][3]

Group 1 - The integration of sports with culture and tourism is becoming a key strategy for the transformation and upgrading of the tourism industry, creating new consumer spaces and enhancing visitor experiences [1] - The "Village Super" national finals in Guizhou attracted 149,600 visitors and generated a total tourism revenue of 152 million yuan on the opening day [1] - Guizhou's strategy focuses on leveraging football as a primary development industry, aiming to convert the "Village Super" traffic into sustained tourism and economic growth [1] Group 2 - Guangzhou is actively promoting a new "watching events + tourism" consumption model ahead of the 15th National Games, aiming to enhance cultural tourism consumption [2] - The "Eight Scenic Spots of Yangcheng" selection aims to create a new cultural tourism brand for Guangzhou, further enriching the tourism experience [2] Group 3 - Guizhou is developing diverse rafting products to enhance visitor engagement with natural landscapes, with a significant increase in search volume for "Guizhou rafting" by over 500% this summer [3] - The province is also leveraging its rich red cultural resources to boost red tourism, utilizing technology to create immersive experiences that allow visitors to "walk the Long March" [3] Group 4 - The 15th China International Animation Expo in Dongguan attracted over 100,000 attendees, showcasing a variety of immersive experiences and interactive activities [4] - The event's innovative "exhibition-city linkage" model promotes tourism by integrating anime culture into the local community, encouraging visitors to explore the city [4] Group 5 - Dongguan is enhancing its cultural tourism offerings by creating various "anime + tourism" experiences, including themed bus services and special tourism routes to engage visitors [5] - Activities such as "follow the anime exhibition to travel" are designed to deepen visitor exploration of the city's cultural and tourism scenes [5]

Group 1 - The "village brand" cultural and sports activities in Guizhou have significantly increased local engagement and economic activity, transforming the atmosphere in rural areas during the National Day holiday [1][2] - The popularity of events like the "Village Basketball Association" (BA) has led to a substantial increase in local business revenues, with daily sales in a local grocery store rising from around 100 yuan to over 1,000 yuan [2] - The youth return rate for entrepreneurship and employment in Taijiang County is projected to rise from less than 30% in 2021 to over 70% by the end of 2024, indicating a positive trend in local economic development [2] Group 2 - Traditional cultural practices are being revitalized, as seen in the case of a local graduate who integrated traditional Miao embroidery and wax dyeing into modern fashion, resulting in over 12 billion views online [2] - The emergence of new industries, such as equestrian training and horse trading in the San Dou Water Autonomous County, showcases the development of a comprehensive industry chain that includes breeding, training, events, and cultural tourism [3] - Economic indicators in Rongjiang County are improving, with online sales of agricultural products increasing by over 87% and collective economic income rising from 58.9 million yuan in 2022 to 121 million yuan in 2024, reflecting a threefold increase in operational income [3]

Core Insights - The article highlights the emergence and popularity of "village-themed" cultural and sports activities in Guizhou, which have redefined rural development and integrated traditional culture with modern entertainment [8][10][19] Group 1: Overview of "Village-themed" Activities - The "Village BA" basketball competition and "Village Super" football league have gained national attention, with the finals set to take place in Guizhou [8] - The "Village Horse Racing" event has attracted over 2,000 horses, showcasing local traditions [8] - The "Village T" fashion show has successfully promoted Guizhou's ethnic costumes, with significant online engagement [14][19] Group 2: Cultural and Economic Impact - These activities are rooted in local traditions, such as football in Yongjiang dating back to the 1940s and horse racing as a longstanding custom in the water ethnic group [9][15] - The integration of sports with ethnic culture and tourism has transformed local economies, with the "Village Super" generating over 13 billion yuan in revenue [19] - The "Village T" initiative has attracted over 500,000 tourists, contributing 2.5 billion yuan to the local economy [14] Group 3: Community Involvement and Government Support - Community engagement is crucial, with local residents actively participating in organizing events and showcasing their culture [13][20] - Government support has been instrumental in facilitating these initiatives, ensuring safety and promoting long-term planning [13][19] - The success of these events has led to the creation of over 7,700 new business entities in the region [19] Group 4: Future Prospects - The "Village-themed" activities are expected to continue evolving, with plans to further integrate local industries and enhance cultural confidence [16][17] - The potential for these initiatives to expand beyond local borders is evident, as they have already gained international recognition [17][20]

Group 1 - The core viewpoint emphasizes the significant potential of the sports economy, highlighted by the popularity of both professional and grassroots sports events in China [1][2] - The State Council's recent policy aims to release sports consumption potential and promote high-quality development of the sports industry by establishing a multi-project, multi-level event system [1][2] - Professional sports, such as the China Open and CBA League, are seen as the "leader" of the sports economy, driving revenue through ticket sales, media rights, and sponsorships [1][2] Group 2 - Grassroots sports are described as the "foundation" of the sports economy, showcasing strong market appeal through events like "Su Super League" and "Village Super League" [2] - The development of the sports economy should be tailored to local conditions, avoiding blind replication of events, and fostering a symbiotic relationship between professional and grassroots sports [2] - Government support is crucial for building the event system, including infrastructure investment and optimizing approval processes to lower event hosting costs [2] Group 3 - Event operators are encouraged to innovate and expand the sports economy's scope by creating long-term, impactful event brands through IP thinking [3] - Enhancing operational capabilities is essential, requiring organizers to be knowledgeable in sports, market dynamics, and business management [3] - Sports events are positioned as a new engine for consumption upgrades, enhancing community life, and driving urban development [3]