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“五一”假期“村”字号频“出圈”彰显文旅融合新生态
Zhong Guo Xin Wen Wang· 2025-05-05 08:10
Group 1 - The article highlights the increasing popularity of rural tourism in China during the "May Day" holiday, showcasing various activities that blend culture and tourism, such as "village super" events and ethnic fashion shows [1][2] - Events like the "village horse racing" in Guizhou attracted over 30,000 spectators, indicating a strong interest in rural cultural experiences [1] - The emergence of "village coffee" shops in Zhejiang reflects urban tourists' desire for a slower lifestyle, contributing to the growth of rural tourism [2] Group 2 - Experts emphasize the importance of creating unique "village IPs" that reflect local characteristics, which can enhance the vitality of rural development and support rural revitalization [2][4] - The integration of culture and tourism is seen as essential for rural revitalization, with a focus on creating aesthetic experiences that resonate with visitors' emotions and memories of home [4][5] - The long-term value of rural tourism lies in its ability to unite communities, attract talent, and create jobs, beyond mere economic inputs and outputs [5]