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10月迈上3万辆新台阶 北汽新能源实现销量“三级跳”
Mei Ri Jing Ji Xin Wen· 2025-11-05 09:46
Core Insights - In October, BAIC New Energy achieved a record monthly delivery of 30,542 vehicles, marking a year-on-year increase of 112% and a month-on-month growth of 48.7% [1][6] - Cumulatively, the sales for the first ten months exceeded 142,043 units, reflecting a 73% year-on-year increase [1] Sales Performance - The sales growth trajectory shows a significant acceleration, with the company moving from 20,000 to 30,000 monthly sales in just one month, contrasting with the industry's average growth rate of 24.6% in September [6][7] - The brand's performance is attributed to a dual-brand strategy, with the Arcfox brand focusing on volume through cost-effective models, while the Jiayue brand targets the high-end market [7][13] Product Strategy - Arcfox has launched several new models, including the Alpha S6, S5, T6, T5, and T1, leading to a record monthly sales of 23,387 units in October, a 110% year-on-year increase [9][11] - The introduction of advanced technologies, such as 800V and 5C fast charging, has made high-end features accessible in more affordable models, contributing to the sales surge [9][11] Market Positioning - The Jiayue brand has successfully penetrated the high-end market with models like the Jiayue S9, which combines traditional luxury with cutting-edge technology, achieving over 20,000 pre-orders in just 25 days [11][13] - The dual-brand strategy allows for a comprehensive product matrix that meets diverse consumer needs, enhancing both volume and brand value [13][15] Long-term Vision - BAIC New Energy emphasizes a long-term approach, focusing on building a robust ecosystem involving technology, supply chain, and customer service [14][15] - The company aims to achieve annual sales of 200,000 units by the end of the year and targets 500,000 units by 2027, indicating a commitment to high-quality growth [15]