提升国产OLED屏的竞争力，产业链协同是关键。OPPO副总裁、硬件工程事业部总裁刘畅透露，其护眼OLED手机屏是与天马联合研发，并有定制产线。天 马执行副总裁姜华玮也透露，它结合了OPPO的算法技术及天马的材料开发、算法技术。国产OLED屏还在推进OLED发光材料的国产化，提升屏幕和终端产 品竞争力。 目前，柔性OLED屏九成用于智能手机。天马市场部负责人刘庆全透露，未来天马也将把柔性OLED屏应用于车载、IT领域，预计明年会推出柔性OLED车载 显示产品。 京东方、维信诺、TCL华星都在布局8.6代柔性OLED或印刷OLED生产线，以把握OLED在IT、车载等中尺寸显示领域的机会。第一财经记者了解到，天马 也有考虑8.6代柔性OLED生产线布局的事宜，由于行业没有统一技术路线，相关事项尚无定论。 据群智咨询（Sigmaintell）研报，2025年上半年，全球柔性OLED手机屏出货量近3亿片，同比增长约5.2%。中国大陆面板厂商柔性OLED手机屏的出货量约 1.9亿片，同比增长约7.7%，在全球的市场份额增至62.3%。京东方、天马的柔性OLED手机屏上半年出货量分别约7100万片和4320万片，同比增长1 ...

Group 1 - The company BOE Technology Group has achieved mass production and supply of high-end products using flexible OLED technology and oxide technology in the notebook sector [2]

Core Viewpoint - Samsung Display will supply 48-inch Pillar-to-Pillar (P2P) OLED displays for the new Maybach S-Class vehicles set to launch in 2028, marking its first collaboration with Mercedes-Benz in the automotive display sector [1][4]. Group 1: Product Features - The P2P display uniquely spans the left and right pillars of the vehicle, covering the entire area in front of the driver and front passenger, which traditional LCD and rigid OLED displays cannot achieve due to the length and curvature of the dashboard [3]. - Flexible OLED technology is crucial for the P2P display, allowing it to meet the design requirements of modern vehicles [3]. Group 2: Market Implications - This partnership signifies Samsung Display's entry into the automotive market and expansion of its electronic components business, potentially accelerating the transition from LCD to OLED displays in vehicles [4]. - The increasing penetration of OLED technology in mainstream models is expected to further expedite the shift towards OLED in automotive displays [4].