Core Insights - The domestic OLED screen market, which accounts for over 60% of the global flexible OLED smartphone screen market, is focusing on high-end development [2] - Tianma and OPPO have launched an eye-care OLED smartphone screen with a low brightness of 1 nit in dark environments, indicating a trend towards value competition in domestic OLED screens [2] - The collaboration aims to enhance the competitiveness of domestic OLED screens through industry chain synergy, with a focus on localizing OLED emitting materials [3] Group 1 - The technological trends for OLED smartphone screens include eye-care features, high refresh rates, and foldable designs [2] - Tianma's OLED screens can achieve a refresh rate of up to 240Hz, providing smoother visuals [2] - The foldable smartphone market is experiencing stable growth, and Tianma is ramping up production of flexible OLED screens for both left-right and up-down folding designs [2] Group 2 - Currently, 90% of flexible OLED screens are used in smartphones, but Tianma plans to expand applications to automotive and IT sectors, with flexible OLED automotive displays expected next year [4] - Major competitors like BOE, Visionox, and TCL Huaxing are also establishing 8.6-generation flexible OLED or printed OLED production lines to capture opportunities in mid-size displays [4] - According to Sigmaintell, global shipments of flexible OLED smartphone screens are projected to reach nearly 300 million units in the first half of 2025, with a year-on-year growth of approximately 5.2% [4]

Group 1 - The company BOE Technology Group has achieved mass production and supply of high-end products using flexible OLED technology and oxide technology in the notebook sector [2]

Core Viewpoint - Samsung Display will supply 48-inch Pillar-to-Pillar (P2P) OLED displays for the new Maybach S-Class vehicles set to launch in 2028, marking its first collaboration with Mercedes-Benz in the automotive display sector [1][4]. Group 1: Product Features - The P2P display uniquely spans the left and right pillars of the vehicle, covering the entire area in front of the driver and front passenger, which traditional LCD and rigid OLED displays cannot achieve due to the length and curvature of the dashboard [3]. - Flexible OLED technology is crucial for the P2P display, allowing it to meet the design requirements of modern vehicles [3]. Group 2: Market Implications - This partnership signifies Samsung Display's entry into the automotive market and expansion of its electronic components business, potentially accelerating the transition from LCD to OLED displays in vehicles [4]. - The increasing penetration of OLED technology in mainstream models is expected to further expedite the shift towards OLED in automotive displays [4].