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常州苏超笔画保卫战背后:城市如何玩转“梗”经济?
Core Viewpoint - Changzhou has successfully transformed the excitement of the Suzhou Super League (Su Super) into a vibrant cultural and tourism promotion, becoming the "popularity king" among the thirteen cities involved in the league [1][2]. Group 1: Event and Community Engagement - The Su Super League has seen a significant increase in public participation, driven by the government's active engagement in online interactions and community events [3][4]. - Changzhou's government has effectively utilized social media trends, such as the "losing strokes" meme, to connect with the public and enhance community spirit [5][6]. - The city has organized various activities, including free access to A-level scenic spots for visitors from other cities, which has attracted significant tourist traffic [9][12]. Group 2: Marketing and Promotion Strategies - Each match in Changzhou has been themed uniquely, with promotional packages like the "9.9 yuan ticket + radish dry fried rice" combo, which boosted local product sales [9][10]. - The city has leveraged the Su Super League to promote local manufacturing and tourism, showcasing products like Li Auto and Niu Electric Vehicles during matches [1][12]. - Changzhou's innovative marketing strategies have resulted in a notable increase in social media followers and engagement, with a 33.6k increase in followers for the "Cultural Tourism Changzhou" account [6]. Group 3: Economic Impact - The Su Super League has significantly boosted Changzhou's tourism economy, with key tourist attractions reporting a 13.4% increase in visitors and a 10.7% rise in revenue in June [12]. - In July, the city continued to see growth, with a 22.04% increase in visitors and a 15.01% rise in revenue at monitored tourist sites [12]. - The local government is focused on extending the positive economic impact of the league beyond tourism and dining, aiming to enhance the city's brand and industrial promotion [12].