Core Viewpoint - Changzhou has successfully transformed the excitement of the Suzhou Super League (Su Super) into a vibrant cultural and economic phenomenon, leveraging community engagement and innovative marketing strategies to enhance its city image and boost local tourism and industry [3][4][17]. Group 1: Community Engagement and Marketing Strategies - Changzhou has become the "popularity king" among the thirteen cities in the Su Super, thanks to its unique charm and community involvement [3][4]. - The local government has actively engaged in social media interactions, breaking down barriers between officials and citizens, which has significantly increased public participation in the Su Super events [8][9]. - The city has launched various creative campaigns, such as themed events for each match, including free admission to attractions for visitors from rival cities, which has attracted significant tourist traffic [13][15]. Group 2: Economic Impact and Tourism Growth - In June, Changzhou's key tourist attractions received 5.33 million visitors, a year-on-year increase of 13.4%, generating direct revenue of 480 million yuan, up 10.7% [17]. - The local tourism sector has seen a remarkable increase in consumer spending and visitor numbers, leading to Changzhou ranking first in the province for tourism growth since the start of the Su Super [17]. - The city has not only focused on tourism but has also promoted local industries and improved its business environment, enhancing its overall brand influence [17].

Core Viewpoint - The article discusses how Changzhou leveraged the "Pen Stroke Defense War" during the Suzhou Super League to enhance its city image and promote local tourism and industries through creative marketing strategies and community engagement [4][14]. Group 1: Event and Community Engagement - Changzhou's football team achieved a significant victory in the ninth round of the Suzhou Super League, which sparked excitement and joy among fans [2]. - In response to the support from the public, Changzhou quickly launched six major gifts, including a lottery for fans, creating a celebratory atmosphere [3]. - The local government actively engaged in social media interactions, which helped bridge the gap between officials and the public, enhancing community participation [8][9]. Group 2: Marketing Strategies - Changzhou utilized the Suzhou Super League as a platform to promote local attractions and industries, including unique marketing campaigns like "9.9 yuan ticket + radish dry fried rice" [4][12]. - The city introduced themed events for each match, such as showcasing local cuisine and manufacturing, which significantly increased local tourism and engagement [11][12]. - The local government effectively responded to the "losing strokes" meme, turning it into a marketing opportunity that resonated with the public [9]. Group 3: Economic Impact - The influx of visitors due to the Suzhou Super League led to a notable increase in tourism, with key attractions receiving 533 million visitors in June, a 13.4% year-on-year increase [14]. - The local economy benefited from the event, with direct revenue from key tourist sites reaching 480 million yuan, reflecting a 10.7% increase [14]. - Changzhou's tourism consumption and visitor numbers have been the highest in the province since the start of the Suzhou Super League [14][15].

21世纪经济报道记者陈归辞常州报道 进一球、赢一场！"过年了"！ 在号称"笔画保卫战"的苏超系列大战中，前八轮比赛一路从"吊州"输到"八"的常州，终于在第九轮比赛 最后一刻破门制胜、重回"阿常"。球赛现场、全网上下瞬间激动欢乐之情鼎沸。 为答谢全网支持与喜爱，常州昨夜火速向全民送出6重大礼，其中包括新增一轮"常州赢球"抽奖，欢庆 氛围堪比过年。 在"笔画保卫战"一轮轮"越战越败"又"越败越战"的拉锯里，常州凭借独特的魅力，成为苏超十三城中无 可争议的人气王。 "笔画保卫战"究竟是谁起的头？常州市文化广电和旅游局科教信息处处长马君笑着回答记者："我们没 有刻意去带头来（发起这个梗），只是适当地引导一下。" 借赛事东风，常州在流量的推升与转化上反应迅速、创意不断。从发布《无所谓》《守卫笔画》等10万 +爆款作品，到把中华恐龙园的恐龙搬上球场；从率先推出全域A级景点免票政策、推出"9.9元门票+萝 卜干炒饭"套餐，到打造"第二现场"…… 不仅如此，常州还以苏超为窗口，同步推介城市与产业。比如，苏超第七轮常州主场比赛以"平凡点亮 理想"为主题，配套推出"看球游城赢大奖"活动，着重推介理想汽车、小牛电动车等常州制造"土 ...