Core Viewpoint - Changzhou has successfully transformed the excitement of the Suzhou Super League (Su Super) into a vibrant cultural and economic phenomenon, leveraging community engagement and innovative marketing strategies to enhance its city image and boost local tourism and industry [3][4][17]. Group 1: Community Engagement and Marketing Strategies - Changzhou has become the "popularity king" among the thirteen cities in the Su Super, thanks to its unique charm and community involvement [3][4]. - The local government has actively engaged in social media interactions, breaking down barriers between officials and citizens, which has significantly increased public participation in the Su Super events [8][9]. - The city has launched various creative campaigns, such as themed events for each match, including free admission to attractions for visitors from rival cities, which has attracted significant tourist traffic [13][15]. Group 2: Economic Impact and Tourism Growth - In June, Changzhou's key tourist attractions received 5.33 million visitors, a year-on-year increase of 13.4%, generating direct revenue of 480 million yuan, up 10.7% [17]. - The local tourism sector has seen a remarkable increase in consumer spending and visitor numbers, leading to Changzhou ranking first in the province for tourism growth since the start of the Su Super [17]. - The city has not only focused on tourism but has also promoted local industries and improved its business environment, enhancing its overall brand influence [17].

Core Viewpoint - The article discusses how Changzhou leveraged the "Pen Stroke Defense War" during the Suzhou Super League to enhance its city image and promote local tourism and industries through creative marketing strategies and community engagement [4][14]. Group 1: Event and Community Engagement - Changzhou's football team achieved a significant victory in the ninth round of the Suzhou Super League, which sparked excitement and joy among fans [2]. - In response to the support from the public, Changzhou quickly launched six major gifts, including a lottery for fans, creating a celebratory atmosphere [3]. - The local government actively engaged in social media interactions, which helped bridge the gap between officials and the public, enhancing community participation [8][9]. Group 2: Marketing Strategies - Changzhou utilized the Suzhou Super League as a platform to promote local attractions and industries, including unique marketing campaigns like "9.9 yuan ticket + radish dry fried rice" [4][12]. - The city introduced themed events for each match, such as showcasing local cuisine and manufacturing, which significantly increased local tourism and engagement [11][12]. - The local government effectively responded to the "losing strokes" meme, turning it into a marketing opportunity that resonated with the public [9]. Group 3: Economic Impact - The influx of visitors due to the Suzhou Super League led to a notable increase in tourism, with key attractions receiving 533 million visitors in June, a 13.4% year-on-year increase [14]. - The local economy benefited from the event, with direct revenue from key tourist sites reaching 480 million yuan, reflecting a 10.7% increase [14]. - Changzhou's tourism consumption and visitor numbers have been the highest in the province since the start of the Suzhou Super League [14][15].

Core Viewpoint - Changzhou has successfully transformed the excitement of the Suzhou Super League (Su Super) into a vibrant cultural and tourism promotion, becoming the "popularity king" among the thirteen cities involved in the league [1][2]. Group 1: Event and Community Engagement - The Su Super League has seen a significant increase in public participation, driven by the government's active engagement in online interactions and community events [3][4]. - Changzhou's government has effectively utilized social media trends, such as the "losing strokes" meme, to connect with the public and enhance community spirit [5][6]. - The city has organized various activities, including free access to A-level scenic spots for visitors from other cities, which has attracted significant tourist traffic [9][12]. Group 2: Marketing and Promotion Strategies - Each match in Changzhou has been themed uniquely, with promotional packages like the "9.9 yuan ticket + radish dry fried rice" combo, which boosted local product sales [9][10]. - The city has leveraged the Su Super League to promote local manufacturing and tourism, showcasing products like Li Auto and Niu Electric Vehicles during matches [1][12]. - Changzhou's innovative marketing strategies have resulted in a notable increase in social media followers and engagement, with a 33.6k increase in followers for the "Cultural Tourism Changzhou" account [6]. Group 3: Economic Impact - The Su Super League has significantly boosted Changzhou's tourism economy, with key tourist attractions reporting a 13.4% increase in visitors and a 10.7% rise in revenue in June [12]. - In July, the city continued to see growth, with a 22.04% increase in visitors and a 15.01% rise in revenue at monitored tourist sites [12]. - The local government is focused on extending the positive economic impact of the league beyond tourism and dining, aiming to enhance the city's brand and industrial promotion [12].