森系生活方式
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自然之心处,“住有宜居”的解决方案
3 6 Ke· 2025-09-12 11:22
Core Insights - The article discusses the innovative approach of Jingtou Development in addressing the evolving housing needs, emphasizing the concept of "living well" rather than merely "having a place to live" [2][3][17] Group 1: Product Lines and Innovations - Jingtou Development introduced three main product lines: Park Forest Series, Vacation Forest Series, and High-end Forest Series, each designed to meet the modern demands of urban residents [7][17] - The Park Forest Series aims to create a new lifestyle paradigm for emerging middle-class and high-intellect individuals, focusing on community engagement and accessibility to green spaces [7][8] - The Vacation Forest Series promotes a simplified and healing lifestyle, catering to affluent nature enthusiasts and dual-residence families, integrating work, study, living, and entertainment [12][16] - The High-end Forest Series is tailored for industry elites and educated families, offering premium living spaces in urban areas [16] Group 2: User-Centric Approach - Jingtou Development has conducted in-depth customer research to understand the changing needs of clients, identifying three common characteristics: pursuit of personal value, internal exploration, and a shift in values from basic survival to emotional healing [2][3] - The company emphasizes a user-centric philosophy, aiming to align its offerings with the core demands of modern customers, such as vitality, harmony with nature, and innovation [3][17] Group 3: Community and Lifestyle Integration - Each Forest Series community is designed to be located in urban green spaces, featuring unique commercial elements and extensive private gardens to enhance the living experience [7][8] - The communities aim to foster close relationships among residents and with nature through various activities and thematic community events [7][8] - The integration of nature and art into living spaces is a key aspect of the Forest Series, promoting a sustainable and vibrant lifestyle [3][7]