近日，京投发展在南苑森林湿地公园燕景台举行森系产品发布会，正式发布京投发展·森系作品和三大 森系产品线，阐述森系作品价值构建森系品牌主张，发布公园森系、度假森系、高定森系三大产品线价 值体系。 为更深入洞察客户需求，京投发展对旗下在售项目业主及意向客户开展深度调研，梳理出时代客户三大 共性：追求个人价值的丰盛，360°终身成长；向内探索，重建自身意义网络；价值观进入从生存刚需到 情绪治愈的价值跃迁。由此得出客户三大价值取向：追求生命与活力、自然与和谐、探索与创新。 据介绍，京投发展·森系作品的"森"，倡导根植于自然、充盈着活力。致力于每一座森系社区都位于"自 然之心"；每一座森系社区都有一个"类檀谷"非标商业。 京投发展盘点现有资产，归纳出四大创新实践成果：河谷园湖四大超级单盘、整全配套运营的超级商 业、"在地自然+非标商业"超级生态、融入自然艺术生活的超级社区，并在此基础上构建起全新的森系 生活范式——"京投发展·森系作品"应运而生。 会上正式发布京投发展三大森系产品线，以北熙区、森与天成、愉樾天成为代表的公园森系，让"公园 20分钟效应"成为日常化体验；以檀谷为代表的度假森系，为业主打造职、学、住、娱一体 ...

Core Insights - The article discusses the launch of "Forest Series" products by Beijing Investment Development Co., Ltd., emphasizing the company's commitment to creating innovative living solutions that align with modern customer needs [2][4] - The transition in the real estate industry from "housing for all" to "livable housing" is highlighted, indicating a shift towards high-quality development and the necessity for real estate companies to adapt to new demands [2][3] Group 1: Product Lines and Innovations - The company introduced three main product lines: Park Forest Series, Vacation Forest Series, and High-end Forest Series, each designed to cater to different customer segments and lifestyle preferences [3][4] - The Park Forest Series aims to create a new urban living paradigm for young professionals and diverse communities, promoting a "20-minute park effect" for daily experiences [3] - The Vacation Forest Series focuses on a minimalist and nature-healing approach, targeting affluent individuals seeking integrated living environments that combine work, study, and leisure [3] - The High-end Forest Series is tailored for elite families, offering premium living spaces in scarce urban locations, fostering a sense of community among like-minded individuals [3] Group 2: Customer-Centric Approach - The company emphasizes a user-centric philosophy, aiming to redefine living experiences by aligning with the core demands of modern customers, such as vitality, harmony with nature, and innovative exploration [3][4] - The "Forest Series" concept is rooted in the idea of creating communities that are situated in urban green spaces, enhancing the quality of life for residents [3] - The integration of non-standard commercial spaces within these communities aims to create vibrant social hubs, enhancing daily living experiences [3]

森系生活方式究竟是什么样子？ 京投发展给出了自己的答案。 在其森系产品发布会上，京投发展生动阐述了森系作品价值构建、森系品牌主张及公园森系、度假森系、高定森系三大产品线价值体系，为新时代"住有宜 居"课题提供了一份创新答案。 行业洞察：用户需求迭代驱动产品升维 房地产行业向高质量发展转型阶段，住房需求从"住有所居"向"住有宜居"迭代，如何打造匹配新时代、新需求的好产品、好服务，成为摆在房企面前的必答 题。 得益于"亚洲轨道物业专家"的深厚积淀，京投发展十余年来持续探寻居住与生活的最优解，在产品功能、布局、空间、形式等维度展开系统性创新实践，以 用户主义思维重构品牌内核，进而推动产品焕新与价值升维。 结合当下城市居民的时代群像，京投发展梳理出他们的三大共性特征，即追求个人价值面的丰盛，360°终身成长；向内探索，重建自身的意义网络；价值观 进入了从生存刚需到情绪治愈的价值跃迁。由此得出时代客户的三大价值取向：追求生命与活力、自然与和谐、探索与创新。 为精准匹配时代客户需求，京投发展全面盘点现有资产，归纳出与客户需求高度契合的四大创新实践成果：河谷园湖四大超级单盘、整全配套运营的超级商 业、"在地自然+非标商业" ...