Core Viewpoint - The article emphasizes the need to distinguish between normal market competition and "involutionary" competition, highlighting the importance of maintaining fair competition in the market while addressing the challenges posed by extreme price subsidies in the food delivery sector [1][4]. Group 1: Market Competition and Subsidies - The China Chain Store and Franchise Association has raised concerns about recent price subsidy wars initiated by certain platforms, which disrupt fair competition and threaten the sustainable development of the industry [2][3]. - A call to action was made by the Zunyi City Honghuagang District Catering Industry Association, urging food delivery platforms to cease extreme subsidy practices that lead to a vicious cycle of low-cost competition, endangering many restaurants [2][3]. - The ongoing food delivery subsidy wars have resulted in increased orders and consumer benefits, but they also pose risks to the quality of goods and services provided by merchants [2][3]. Group 2: Regulatory and Self-Regulatory Measures - Industry associations advocate for the identification and condemnation of monopolistic and unfair competitive behaviors, urging market regulators to take action against such practices [3][4]. - The distinction between normal competition and "involutionary" competition is crucial, as the presence of harmed participants indicates the latter, while the absence suggests healthy market dynamics [4][5]. - Strengthening self-regulation and introducing collective litigation and dispute resolution mechanisms are recommended to enhance consumer rights and ensure fair competition [5][6]. Group 3: Legal Framework and Fair Competition - The article stresses that effective protection of fair competition relies on a robust legal framework, including adherence to antitrust and consumer protection laws [4][6]. - The concept of fair competition is described as fragile, necessitating a commitment to legal principles to safeguard market integrity and promote equitable competition [4][6]. - The ultimate goal is to create an environment where market transactions enhance the welfare of all participants, thereby fostering a culture of fair competition [6].