证券研究报告 | 2025年10月31日 同庆楼（605108.SH） 优于大市 Q3 消费环境扰动业绩转亏，夯实内功静待门店扩张收获周期 公司短期业绩承压，三季度转亏。Q3 公司收入 5.66 亿元/-4.77%，归母净利 润-4180 万元/去年同期为 244 万，扣非净利润-4179 万元/去年同期为 15 万 元；Q1-3 公司收入 18.96 亿元/+1.66%，归母净利润 3020 万元/-63.79%，扣 非净利润 2537 万元/-66.52%。 三季度为婚宴淡季，收入受限酒令与节日因素综合影响，新店爬坡拖累利润。 三季度业绩分析：公司业绩呈现季节性特征，一四季度为相对旺季，三季度 最淡以升学宴、家庭聚会等为主。分月份来看，受 6 月起限酒令扰动，7 月 营收总体下滑，8 月影响逐步消除后逐步实现盈利，但 9 月受中秋错位影响 相对转亏。分类型看，公司宴会业务双春年预定良好，宴会收入占比已从过 去的 50%出头提升至 55%；包厢业务受消费环境扰动，预计 Q3 上座率与客单 价均有一定压力。开店层面，前三季度新开 3 家富茂酒店与 2 家同庆楼门店， 上海富茂、肥西富茂、高新富茂、安庆富茂等客 ...

Investment Rating - The investment rating for the company is "Outperform the Market" [6] Core Views - The company faced short-term performance pressure, reporting a loss in Q3 due to a challenging consumption environment and new store ramp-up costs. Q3 revenue was 566 million yuan, down 4.77%, with a net loss of 41.8 million yuan compared to a profit of 2.44 million yuan in the same period last year [1][10] - The company is expected to benefit from the traditional wedding banquet peak season in Q4, with improved performance anticipated due to the National Day and Mid-Autumn Festival holidays. However, the demand trend for next year remains to be observed [3][20] Summary by Sections Financial Performance - In Q3, the company reported a revenue of 566 million yuan, a decrease of 4.77%, and a net loss of 41.8 million yuan, compared to a profit of 2.44 million yuan in the same period last year. For the first three quarters, total revenue was 1.896 billion yuan, an increase of 1.66%, but net profit decreased by 63.79% to 30.2 million yuan [1][10] - The company opened 3 new Fu Mao hotels and 2 new Tongqinglou locations in the first three quarters, contributing to revenue growth, but these new stores incurred significant losses during their ramp-up period, totaling approximately 60 million yuan in losses for the first three quarters [2][17] Cost and Cash Flow Management - Financial expenses increased by 30% year-on-year, reaching 62.65 million yuan in the first three quarters. Capital expenditures have slowed down, with approximately 690 million yuan spent, a decrease of about 24% year-on-year. Despite profit pressure, the company generated a net cash flow from operating activities of 506 million yuan, up 37.41% [3][18] Future Outlook - The company is positioned as a leader in the formal dining banquet sector, with market share expected to increase amid industry consolidation. The performance in Q3 is seen as a bottoming out, with potential recovery in Q4 and beyond, contingent on demand recovery and effective management adjustments [20][21]