Core Viewpoint - The article highlights the launch of Feihe's new generation of infant formula, emphasizing its alignment with the nutritional needs of Chinese babies through scientific innovation and a focus on "fresh" and "active" nutrition [2][6][12]. Group 1: Product Innovation - Feihe has introduced a "Fresh Nutrition System," which aims to enhance the quality and effectiveness of its products by focusing on fresh milk sources, active ingredients, and innovative processing techniques [5][8]. - The company has established a "2-hour ecological circle" for rapid low-temperature transportation of fresh milk to factories, ensuring the preservation of active nutrients [8]. - Feihe's new products, such as Qicui and Jicui, are designed to replicate the nutritional ecosystem of breast milk, thereby better stimulating the potential of babies [13][16]. Group 2: Scientific Research and Development - Feihe has been a pioneer in clinical feeding research for infants since 2010, with its flagship product, Xingfeifan, showing growth and development effects comparable to breast milk [15][18]. - The company has developed a "Chinese Mother Source Bionic Formula," closely matching the composition of Chinese breast milk, including a high proportion of Sn-2 DHA for better nutrient absorption [16][18]. - Feihe's commitment to research is underscored by its participation in national projects and the establishment of the largest maternal and child health cohort in China [16][18]. Group 3: Market Position and Consumer Trust - Feihe has achieved the highest sales in the infant formula market in China for six consecutive years and globally for four years, reflecting strong consumer trust [18]. - The company has over 85 million mothers relying on its "Star Mom Club" for scientific parenting guidance, showcasing its commitment to supporting parents [18][20]. - Feihe's brand ambassador, Zhang Ziyi, emphasizes the company's dedication to meeting the real needs of mothers and providing tangible support [20][23].