在世界乳业峰会上，飞鹤是唯一获邀开幕式演讲的中国品牌。期间，飞鹤携升级版星飞帆卓睿产品亮相。董事长冷友斌分享了飞鹤多年实践出的"共生模 式"，为挑战重重的全球乳业，提供了宝贵的"中国智慧"与"中国方案"。 （飞鹤星飞帆卓睿产品亮相） 在开幕式主旨演讲中，冷友斌提出应对全球乳业增长与可持续双重挑战的关键在于构建一种"共生"的发展模式——与产业根基共生、与全球智慧共生、与未 来环境共生。他指出，"乳业本质上是一个关乎'共生'的行业，唯有开放协作，才能共创未来。在这一进程中，飞鹤始终走在前列，积极发挥行业引领作 用，并以63年的深厚积淀，构成了飞鹤回应时代挑战的基石。"面对全球乳业共同面临的挑战，通过共生的协同实践，飞鹤走出了一条通往可持续发展、创 造社会价值的清晰路径。中国乳业已从跟随者逐步成长为全球乳业可持续发展的引领者。 构建坚实可靠的全产业链，飞鹤共生模式树立全球标杆 10月20日，全球乳品行业规格最高、影响力最大的盛会——2025年世界乳业峰会在智利首都圣地亚哥举办。本届峰会以"滋养可持续世界"为主题，吸引了来 自多个国家的行业代表参会，聚焦可持续发展实践、技术进步、人工智能、市场趋势及营养科学等乳业核心 ...

Core Viewpoint - The 2025 World Dairy Summit held in Santiago, Chile, focused on sustainable development practices, technological advancements, artificial intelligence, market trends, and nutritional science in the dairy industry, with Feihe being the only Chinese brand invited to deliver a keynote speech [1][2][5]. Group 1: Feihe's Contributions and Innovations - Feihe showcased its upgraded Xingfeifan Zhuorui product during the summit, emphasizing its "symbiotic model" developed over years of practice, which offers valuable "Chinese wisdom" and solutions to the global dairy industry's challenges [5][6]. - The chairman of Feihe, Cold Youbin, highlighted the importance of building a "symbiotic" development model to address the dual challenges of growth and sustainability in the global dairy sector [6][19]. - Feihe has established a complete industrial chain since 2006, becoming a global leader with 13 modern core factories, 13 owned pastures, and over 115,000 high-quality dairy cows, ensuring product quality and safety [8][10]. Group 2: Research and Development - Feihe has actively engaged in global innovation networks, collaborating with top research institutions to develop a comprehensive "innovation community," particularly in breast milk research [14]. - The company has achieved 100% self-control over farms, owned pastures, and raw milk, creating a "symbiotic ecosystem" that enhances resource recycling and product quality [10][12]. - Feihe's new product lines, such as the "new generation more suitable" series, aim to replicate the nutritional ecology of breast milk, enhancing the nutritional value and absorption rates of their products [16][18]. Group 3: Commitment to Sustainability - Feihe integrates ESG principles into every aspect of its operations, promoting a "green industrial chain" that aligns environmental protection with industrial development [19]. - The company has implemented an ecological recycling project in China's high-altitude regions, significantly reducing carbon emissions and contributing to sustainable agricultural practices [19]. - Feihe's participation in the summit reflects not only its achievements but also the overall strength of the Chinese dairy industry, as it shares its sustainable development experiences with global dairy leaders [21].

Core Insights - The 2025 World Dairy Summit held in Santiago, Chile, focused on "Nourishing a Sustainable World," attracting industry representatives to discuss sustainable practices, technological advancements, market trends, and nutritional science in the dairy sector [1][4]. Company Highlights - China Feihe was the only Chinese brand invited to deliver a keynote speech at the summit, where Chairman Cold Youbin presented the company's "Symbiotic Model" as a valuable "Chinese wisdom" and solution to the challenges faced by the global dairy industry [4][6]. - Feihe's "Symbiotic Model" emphasizes collaboration with the industry foundation, global intelligence, and future environments to address the dual challenges of growth and sustainability in the dairy sector [6][10]. - Since 2006, Feihe has pioneered a complete supply chain in the infant formula industry, establishing the largest industrial cluster globally, with 13 modern factories, 13 owned pastures, and over 115,000 high-quality dairy cows [7][10]. - Feihe has achieved 100% self-control of farms, owned pastures, and raw milk, creating a "symbiotic ecosystem" where farms supply feed, pastures provide quality milk, and factory by-products return to the fields [10][12]. - The company has developed a "2-hour ecological circle" for rapid low-temperature transport of fresh milk to factories, ensuring high quality and safety [12][19]. Research and Innovation - Feihe is committed to open collaboration in research, having established partnerships with top global research institutions to advance breast milk research and develop formulas that closely resemble breast milk [13][15]. - The company has achieved self-sufficiency in key raw materials, enhancing the nutritional activity and absorption rates of its products through innovative technologies [15][17]. - Feihe's new product line, "New Generation More Suitable," aims to replicate the nutritional ecology of breast milk, further enhancing the potential of infants [15][17]. Sustainability Initiatives - Feihe integrates ESG principles into its operations, promoting a green transformation in the dairy industry by establishing a "green supply chain" and collaborating with partners to advance sustainable development [18][19]. - The company has implemented an ecological recycling project in China's high-altitude regions, significantly reducing carbon emissions and contributing to global agricultural development [19][21]. - Feihe's participation in the summit reflects the overall strength of the Chinese dairy industry, showcasing its commitment to sustainable practices and technological innovation on a global stage [21].

Core Viewpoint - The 2025 World Dairy Summit held in Santiago, Chile, focuses on sustainable development practices and innovations in the dairy industry, highlighting the importance of collaboration and technology in addressing global challenges [1][4][19]. Group 1: Company Highlights - Feihe is the only Chinese brand invited to deliver a keynote speech at the summit, showcasing its upgraded Xingfeifan Zhuorui product and sharing its "symbiotic model" as a solution to global dairy challenges [2][4]. - The company has established a robust full industry chain since 2006, creating the first complete industry chain in China's infant formula sector and the largest industrial cluster globally, with 13 modern factories, 13 owned pastures, and over 115,000 high-quality dairy cows [5][7]. - Feihe has achieved three 100% milestones: 100% farm control, 100% owned pastures and cows, and 100% owned raw milk, creating a "symbiotic ecosystem" that enhances resource circulation [7][10]. Group 2: Innovation and Research - Feihe emphasizes open collaboration in research, having established partnerships with top global universities and research institutions to advance breast milk research and develop formulas that closely mimic breast milk [11][14]. - The company has developed a unique "fresh nutrition system" that ensures the freshness and nutritional quality of its products, with significant improvements in nutritional activity and absorption rates in its new product lines [14][16]. - Feihe's commitment to sustainability is evident in its ecological projects, including a large-scale ecological recycling project in China's cold regions, which significantly reduces carbon emissions and has been recognized as a replicable solution by the United Nations [17][19]. Group 3: Market Position and Future Outlook - Feihe has maintained its position as the top seller in China's infant formula market for six consecutive years and continues to lead globally, reflecting strong consumer trust and product quality [16]. - The company aims to integrate ESG principles into its operations, promoting a green industry chain that aligns environmental protection with industrial development [17][19]. - Feihe's participation in the summit represents not only its achievements but also the overall advancement of China's dairy industry, as it shares its sustainable development model with global peers [19].

Core Insights - Feihe Dairy held a press conference on October 14, showcasing its "Fresh Nutrition System" aimed at enhancing the nutritional quality of infant formula tailored for Chinese babies [1][2] - The company emphasizes the importance of "fresh" and "precise" nutrition in response to the rising health awareness and evolving parenting needs among new-generation parents [1] Group 1: Product Innovation - Feihe introduced several new products, including Qicui and Jicui, which are designed to be more suitable for infants [2] - The new generation of products features a "Chinese Maternal Imitation Formula," aligning active proteins, fat structures, carbohydrates, and key nutrients with Chinese breast milk [2] Group 2: Research and Development - Feihe has been a pioneer in conducting clinical feeding studies for infants since 2010, establishing an industry-leading clinical evidence system around multiple core health indicators [1] - The company has participated in national research initiatives, including the "863 Program" in 2009 and the "14th Five-Year" national key research and development plan, creating the largest maternal and child health cohort in China [2] Group 3: Supply Chain and Production - Feihe has established a "2-hour ecological circle" in the golden milk source belt at latitude 47°, enabling rapid low-temperature transportation of fresh milk to factories [1] - The company has achieved 100% self-sufficiency in key nutrients such as lactoferrin and demineralized whey powder through innovative extraction technologies [1]

Core Insights - The Chinese milk powder industry is still struggling with overall sluggishness in consumer spending despite a recovery phase after four years of price wars and market restructuring [2][3] - China Feihe, a leading domestic milk powder brand, has made a strategic adjustment by reintroducing its classic positioning of being "more suitable for Chinese babies," signaling a proactive approach to seize market opportunities during this recovery period [2][3][4] Industry Overview - The milk powder industry has been mired in price wars, with many companies sacrificing profit margins through aggressive promotions, which has negatively impacted overall profitability and hindered the high-end market development of domestic brands [3][4] - A recovery in the industry began in the second half of last year, supported by a rebound in birth rates and a collective push from domestic and foreign companies to stabilize pricing strategies [3][4] Company Strategy - On October 14, China Feihe held a large-scale launch event to unveil its "new generation more suitable" strategy and several new products, marking a significant shift in its marketing approach [3][5] - The return to the classic positioning comes after a brief period of shifting focus to a different brand message, highlighting the importance of strategic adaptability in a competitive landscape [3][4][5] Competitive Landscape - The competition in the milk powder industry is evolving from price-based competition to value-based positioning, with factors such as policy benefits, research capabilities, and comprehensive service channels becoming critical [7] - In 2024, China Feihe reported revenue of 20.749 billion yuan, a year-on-year increase of 6.2%, and a net profit of 3.57 billion yuan, reflecting resilience in a challenging market [7] Market Dynamics - The competitive differentiation is evident, with foreign brands showing strong performance in general trade and cross-border sales, while domestic brands are experiencing slower growth and a decline in market share [5][6] - China Feihe's strategic return to its classic positioning is seen as urgent to rebuild its value barriers and maintain its competitive edge against rising foreign brands [5][6] Future Outlook - The introduction of a government subsidy policy for families with children under three years old starting January 1, 2025, has triggered a "subsidy war" among leading dairy companies, with China Feihe committing 1.2 billion yuan to attract new families [7][8] - The launch of new products under the "new generation more suitable" strategy aims to target the high-end market and reactivate growth momentum in the infant formula segment [8]

Core Viewpoint - The company Feihe has launched a new generation of infant formula products under the strategy "New Generation More Suitable," focusing on comprehensive upgrades across the entire industry chain, breast milk-based formulas, fresh nutrition, and feeding effectiveness [2][10]. Group 1: Product Innovation - Feihe introduced the globally unique "Fresh Nutrition System," which emphasizes fresh milk sources, fresh ingredients, and fresh processing techniques to ensure the delivery of fresh nutrition [3]. - The company has established a "2-hour ecological circle" for rapid low-temperature transportation of fresh milk to factories, maximizing the retention of fresh nutrients [3]. - Feihe has achieved self-sufficiency in key raw materials for infant formula, ensuring traceability and quality control from milk source to production [5]. Group 2: Clinical Research and Development - Feihe has conducted clinical feeding studies since 2010, with the latest results showing that its "Star Flying" formula closely matches the growth and development outcomes of breastfed infants [8][10]. - The company has developed a "Chinese Mother Source Bionic Formula," closely aligning with the nutritional profile of Chinese breast milk, including a high proportion of Sn-2 DHA [10]. - Feihe's research efforts have led to three significant certifications, including being the first in China for breast milk research and infant formula patents [12]. Group 3: Market Leadership and Consumer Trust - Feihe has maintained the highest sales in the infant formula market in China for six consecutive years and globally for four years [10][12]. - The company has established the "Star Mom Club," a trusted platform for over 85 million Chinese mothers, providing scientific feeding guidance from pregnancy to age six [13]. - Feihe's initiatives, such as the "China Baby Day" and developmental self-assessment tools, aim to support parents in understanding their children's growth [13].

Core Insights - The company Feihe has launched a new generation of products aimed at providing fresher and more suitable options for infants, emphasizing a comprehensive upgrade across the entire supply chain, breast milk formula, fresh nutrition, and feeding effectiveness [1][2] - Feihe's brand ambassador, Zhang Ziyi, highlighted the company's commitment over 63 years to cater to the nutritional needs of Chinese babies, continuously evolving to protect their health [1] - The rising health awareness among the public and the evolving parenting demands have led to a greater emphasis on "fresh" and "precise" nutrition for infants [1] Product Innovations - Feihe introduced multiple new products under the "New Generation More Suitable" line, including Qicui and Jicui, which replicate the nutritional ecosystem of breast milk and fresh ecology [2] - The company has established itself as a pioneer in clinical feeding research for infants, having conducted clinical trials since the launch of its flagship product, Xingfeifan, in 2010 [2] - Recent clinical evidence shows that Xingfeifan Zhuorui formula can achieve 100% similarity in growth and development effects compared to breast milk [2] Scientific Advancements - Feihe's Chief Scientist, Jiang Shilong, shared the latest clinical results, indicating a formula upgrade that includes HMOs, 100 times more probiotics, and GOS, along with the introduction of a proprietary "Brain Matrix" for brain nutrition [2] - The company announced three major authoritative certifications, including being the leader in Chinese breast milk research results, the number of patents in infant formula, and being the top brand for maternal source formula nutrition [2]

10月14日，"新一代更适合 激发宝宝无限潜能"——飞鹤奶粉"更适合中国宝宝体质"科研突 破暨新品发布会在京举办。基于多年来深入人心的"更适合中国宝宝体质"战略，飞鹤重磅发 布 " 新一代更适合"，并发布 多款 新品 ，为消费者带来更鲜活、更适合的产品与服务。 中国飞鹤总裁蔡方良表示，飞鹤"新一代更适合"，是从全产业链、母乳化 配方 、鲜活营养、 喂养效果四大维度的全面突破与升级 。 "63年坚守初心，我们迎来了新一代的更适合。我们 始终以科研创新夯实产业根基，为消费者带来更优质的产品、更安心的选择。" （ 中国飞鹤总裁 蔡方良） 飞鹤品牌代言人章子怡惊喜现身， 分享代言飞鹤8年来的故事。 她 说 ： "63年以来，飞鹤 人一直努力把 ' 更适合中国宝宝体质 ' 这件事做到极致， 而且 不断成长、不断进化 、 持续 守护中国 宝宝的过程，让我特别感动。 " 鲜活营养"更适合" 飞鹤首发独创"鲜活营养系统" 随着国民健康意识提升与育儿需求升级，新生代父母对宝宝"第一口粮"的追求，也更注重 "鲜活"和"精准"。 会上，中国农业科学院奶产品质量与风险评估科技创新团队首席科学家王加启表示，"鲜活营 养"是整个行业升级 ...

Core Viewpoint - The launch of "New Generation More Suitable" by Feihe Milk Powder emphasizes the company's commitment to developing products tailored to the physical needs of Chinese babies, showcasing significant advancements in research and product offerings [1][3]. Group 1: Product Innovation - Feihe has introduced a unique "Fresh Nutrition System," which focuses on fresh milk sources, raw materials, and production processes to enhance the nutritional quality of its products [5]. - The company has established a "2-hour ecological circle" for rapid low-temperature transportation of fresh milk to factories, ensuring the preservation of active nutrients [5]. - Feihe's new products, including Qicui and Jicui, aim to replicate the nutritional ecosystem of breast milk, enhancing the potential of infants [8]. Group 2: Research and Development - Feihe has been a pioneer in clinical feeding research for infants since 2010, with its flagship product, Xingfeifan, demonstrating growth and development outcomes comparable to breastfed infants [10]. - The company has developed a "Chinese Maternal Source Bionic Formula," closely aligning with the composition of Chinese breast milk, including a significant proportion of Sn-2 DHA [13]. - Feihe has received multiple authoritative certifications, including being the top brand in Chinese maternal source formula nutrition and infant formula patents [14]. Group 3: Market Position and Consumer Trust - Feihe has achieved the highest sales in the infant formula market in China for six consecutive years and globally for four years [14]. - The company has built a trusted platform, "Xingma Club," which provides scientific feeding guidance to over 85 million Chinese mothers [14]. - Feihe's commitment to addressing the needs of mothers has been recognized, with initiatives like "China Baby Day" and financial support for families [14][17].