母职资本化
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从“空姐”到“空嫂”,变化或许才刚刚开始
Nan Fang Du Shi Bao· 2025-10-29 01:15
Core Viewpoint - Spring Airlines' recent recruitment initiative targeting married women and expanding the age limit to 40 years signifies a shift in the airline industry's traditional hiring practices, reflecting a more inclusive and mature approach to talent acquisition [1][2]. Group 1: Recruitment Strategy - Spring Airlines has launched a specialized recruitment plan for cabin crew in the Lanzhou region, specifically aimed at married women, with no prior work experience required [1]. - The airline's previous recruitment of 88 "air sisters" resulted in 74% advancing to management positions, indicating the potential for career development within this demographic [1]. Group 2: Industry Trends - The relaxation of age restrictions in recruitment highlights deeper societal and labor market changes, driven by the decline of the demographic dividend, aging population, and decreasing birth rates [2]. - The core competencies required for cabin crew roles, such as service awareness and emergency handling, are not inherently linked to gender, age, or marital status, suggesting a need for a broader evaluation of labor resources [2]. Group 3: Social Implications - The emphasis on hiring experienced mothers for their ability to manage various passenger needs reflects a recognition of the soft skills gained through motherhood, which are valuable in service roles [2]. - The potential risk of reinforcing stereotypes about women's roles in caregiving and service positions raises questions about the implications for gender division in the workplace [3]. Group 4: Future Considerations - The shift from "air hostess" to "air sister" may be just the beginning of a broader transformation in the labor market, advocating for a more equitable assessment of individuals based on their skills and contributions rather than age, gender, or marital status [3].