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杨澜:提升民族文化国际影响力 为产业出海提供更高的品牌溢价能力
Sou Hu Cai Jing· 2025-12-05 06:36
Core Insights - The 2025 Entrepreneur Boao Forum series focuses on "Focusing on Scientific Innovation, Forging New Quality Energy for Industries" [1] - Yang Lan emphasizes the importance of enhancing the international perception and influence of Chinese culture to provide higher brand premium capabilities for Chinese industries going global [1][2] Group 1: Industry Trends - Yang Lan's Sunshine Media Group has made foundational attempts in the innovation field, including hosting the first Hengqin-Macau International Digital Art Expo, which brings together high-tech AI companies and cultural heritage enterprises [2] - The trend of Chinese industries going global faces challenges in branding and cultural aspects, prompting Sunshine Media Group to launch the "Newborn of All Things - Chinese Intangible Cultural Heritage and Contemporary Design Exhibition" in major design capitals like Paris and Milan [2] Group 2: Future Directions - Yang Lan advocates for a shift from relying on short-term price competition to leveraging the deep roots of Chinese culture to enhance international perception and influence, aiming to cultivate a new generation of top global brands [2] - The 2025 Entrepreneur Boao Forum, organized by Xinhua News Agency and other partners, gathers leaders from the world's top 500 and China's top 500 companies to discuss new opportunities and paths for enterprise development under the new development pattern [2]