Core Insights - The 2025 Entrepreneur Boao Forum series focuses on "Focusing on Scientific Innovation, Forging New Quality Energy for Industries" [1] - Yang Lan emphasizes the importance of enhancing the international perception and influence of Chinese culture to provide higher brand premium capabilities for Chinese industries going global [1][2] Group 1: Industry Trends - Yang Lan's Sunshine Media Group has made foundational attempts in the innovation field, including hosting the first Hengqin-Macau International Digital Art Expo, which brings together high-tech AI companies and cultural heritage enterprises [2] - The trend of Chinese industries going global faces challenges in branding and cultural aspects, prompting Sunshine Media Group to launch the "Newborn of All Things - Chinese Intangible Cultural Heritage and Contemporary Design Exhibition" in major design capitals like Paris and Milan [2] Group 2: Future Directions - Yang Lan advocates for a shift from relying on short-term price competition to leveraging the deep roots of Chinese culture to enhance international perception and influence, aiming to cultivate a new generation of top global brands [2] - The 2025 Entrepreneur Boao Forum, organized by Xinhua News Agency and other partners, gathers leaders from the world's top 500 and China's top 500 companies to discuss new opportunities and paths for enterprise development under the new development pattern [2]

Core Insights - The ability to command brand premium is a crucial indicator of corporate value, driven by consumer trust and unique experiences, with "one product, one code" technology emerging as an effective tool to enhance this capability [1] Group 1: What is "One Product, One Code"? - "One product, one code" refers to assigning a high-standard digital identity to each product, typically presented in the form of QR codes or barcodes, allowing consumers to access product information, engage in interactive activities, or verify authenticity [2] Group 2: Enhancing Brand Premium through "One Product, One Code" - **Building Consumer Trust**: This technology enables brands to provide product traceability and anti-counterfeiting features, enhancing transparency and reducing purchase doubts, leading consumers to pay a premium for trustworthy brands [3] - **Improving Interactive Experience**: Scanning the code can lead to participation in contests, receiving coupons, or unlocking exclusive content, increasing product engagement and emotional connection with the brand [4] - **Precise User Data Collection**: Each scan generates data that brands can analyze to understand consumer preferences and habits, allowing for optimized product design and personalized services, which can justify higher pricing [5] - **Differentiated Competition**: Products with "one product, one code" features stand out in the market, as consumers perceive these brands as detail-oriented and innovative, willing to pay extra for added value [6] - **Reducing Channel Diversion and Counterfeit Issues**: This technology helps brands monitor product flow, preventing unauthorized low-price sales and effectively combating counterfeits, thereby protecting brand image and enhancing premium space [7] Group 3: Practical Considerations in Implementation - **Technical Stability**: Brands must ensure a smooth and responsive scanning experience to maintain consumer goodwill; delays or errors can negatively impact brand perception [8] - **Content Value**: The information behind the code should be engaging; simple advertisements may lead to consumer disinterest, so brands should offer useful information or interactive benefits [10][12] - **Privacy Protection**: Brands must clearly communicate the purpose of data collection and ensure data security to avoid damaging brand reputation and premium capability [12] Group 4: Future Development Trends - As technology evolves, "one product, one code" may integrate with AR and blockchain to provide richer experiences, such as 3D product models or tamper-proof data, enhancing consumer trust and giving brands a competitive edge in premium pricing [12]