新生万物——中国非遗与当代设计展
Search documents
杨澜:提升民族文化国际影响力 为产业出海提供更高的品牌溢价能力
Sou Hu Cai Jing· 2025-12-05 06:36
Core Insights - The 2025 Entrepreneur Boao Forum series focuses on "Focusing on Scientific Innovation, Forging New Quality Energy for Industries" [1] - Yang Lan emphasizes the importance of enhancing the international perception and influence of Chinese culture to provide higher brand premium capabilities for Chinese industries going global [1][2] Group 1: Industry Trends - Yang Lan's Sunshine Media Group has made foundational attempts in the innovation field, including hosting the first Hengqin-Macau International Digital Art Expo, which brings together high-tech AI companies and cultural heritage enterprises [2] - The trend of Chinese industries going global faces challenges in branding and cultural aspects, prompting Sunshine Media Group to launch the "Newborn of All Things - Chinese Intangible Cultural Heritage and Contemporary Design Exhibition" in major design capitals like Paris and Milan [2] Group 2: Future Directions - Yang Lan advocates for a shift from relying on short-term price competition to leveraging the deep roots of Chinese culture to enhance international perception and influence, aiming to cultivate a new generation of top global brands [2] - The 2025 Entrepreneur Boao Forum, organized by Xinhua News Agency and other partners, gathers leaders from the world's top 500 and China's top 500 companies to discuss new opportunities and paths for enterprise development under the new development pattern [2]
新华文化访谈录丨杨澜:聚合柔韧之力拥抱时代变化
Sou Hu Cai Jing· 2025-10-09 10:41
Core Insights - The "2025 International Women's Forum" was successfully held in Beijing, focusing on the theme "Resilience Power, Creating the Future" and aimed to establish a comprehensive platform for women's brand experiences in China [1] Group 1: Forum Background and Purpose - The International Women's Forum was founded in 2014, with the initial motivation stemming from the lack of platforms to showcase women's stories and perspectives [2] - The founder, Yang Lan, emphasized the need to communicate the role of Chinese women in society to a global audience, countering misconceptions about their education and workforce participation [2][3] Group 2: Evolution of Forum Themes - Over the past decade, the forum's topics have evolved to reflect contemporary social, economic, and cultural developments, addressing issues such as women's rights, technology adoption, and resilience during crises like the pandemic [5] Group 3: Current Forum Theme and Message - The theme "Resilience Power, Creating the Future" aims to highlight the importance of mental resilience among women to face societal pressures and challenges, promoting emotional support and connection [8] Group 4: Notable Insights from the Forum - The forum featured inspiring stories and insights from various guests, focusing on personal growth, innovation in industries, and the application of AI in business [10] Group 5: Media and Cultural Exchange - Yang Lan discussed the transformation of media in the AI era, emphasizing the shift from traditional media to a more interactive and immersive media landscape, which requires adaptability and continuous learning [13][15] - The importance of cultural exchange and storytelling was highlighted, with a focus on presenting Chinese culture in a way that resonates with international audiences [24][26]