Core Insights - JD's quality dining brand Qixian Xiaochu has launched a nationwide partner recruitment plan, focusing on key regions including Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta [1][2] - The brand aims to address food safety issues in the takeout market, which has been plagued by low-quality "ghost takeout" services, by offering fresh, transparent, and live-streamed kitchen operations [1][3] Group 1 - Qixian Xiaochu has opened its first store in Harbin, with plans to launch new stores in cities like Shenzhen, Guangzhou, Shanghai, and Tianjin by January 2026, aiming for a presence in all first- and second-tier cities by the end of that year [1] - The brand's pricing strategy, with meals priced between 10-20 yuan, provides consumers with higher quality and cost-effective options, promoting healthy competition against low-quality alternatives [1][2] Group 2 - The brand has successfully opened 30 stores in Beijing, covering major areas within the Fifth Ring Road, and recently held a promotional event that led to a daily order volume exceeding 20,000 in the Beijing area [2] - The promotional activities have positively impacted nearby quality restaurants, increasing their takeout orders by nearly 10% in some business districts, demonstrating Qixian Xiaochu's role as a valuable traffic source for local partners [2] Group 3 - Qixian Xiaochu integrates standardized supply chains, transparent production, and efficient service to enhance food safety and public welfare, positioning itself as a "people's kitchen" with a commitment to quality and affordability [3]

基于在北京市场已验证的成功模式，为回应全国消费者的期待，七鲜小厨正式启动全国经营合伙人招 募。首批招募将聚焦于京津冀、长三角、珠三角三大核心区域，覆盖北京、天津、上海、苏州、杭州、 广州、深圳、佛山、东莞、珠海、中山等重点城市。在该合作模式下，七鲜小厨将提供成熟的供应链体 系、智能厨房设备及统一的食安与运营管理标准；合伙人则主要负责提供场地并承担本地化运营，共同 确保全国门店的品质如一。 12月29日，京东旗下品质餐饮品牌七鲜小厨正式宣布，启动面向全国的经营合伙人招募计划，首批开放 京津冀、长三角、珠三角三大核心区域。目前，七鲜小厨哈尔滨首店已开业，深圳、广州、上海、天津 等多地新店将于2026年1月集中亮相，并计划在同年完成国内所有一二线城市的布局。以高标准食安体 系为支撑、以"民生厨房"为使命的七鲜小厨，正稳步走向更广阔的市场，致力于服务全国更多用户。 长期以来，餐饮外卖市场存在大量低质低价的"幽灵外卖"，导致劣币驱逐良币，食品安全成为核心痛 点。七鲜小厨自面市以来，凭借"新鲜现炒、食材透明、后厨直播"三大核心举措，迅速赢得市场认可。 其10-20元的亲民定价，为消费者提供了更高品质、更具性价比的选择，通 ...