Core Viewpoint - The launch of the "Civil Aviation Official Direct Sales Platform" by the airline travel app aims to provide a unified interface for users to compare and purchase direct tickets from multiple airlines, addressing long-standing issues in the ticket sales market [1][5]. Group 1: Platform Features - The platform integrates ticket resources from 37 domestic airlines, allowing users to purchase tickets without switching between different airline websites [1]. - It offers 100% direct sales products from domestic airlines, with tickets published and operated directly by the airlines, and does not charge agency fees [5]. - The platform is part of a systematic layout by the company to enhance user experience and create value for both users and the industry [5]. Group 2: Market Context - The ticket sales market has faced issues such as price markups and bundled sales by third-party platforms, which have harmed consumer rights [5]. - Major airlines like China Southern, China Eastern, and Air China have announced measures to combat these irregularities and protect passenger rights [5]. - The new platform may disrupt online travel agency (OTA) platforms that rely on ticket commissions and bundled services for profit [6]. Group 3: Industry Implications - The launch has sparked discussions about creating a unified ticketing platform for civil aviation, similar to the railway system's 12306 platform, which offers standardized pricing and clear after-sales service [6]. - The complexity of the aviation ticketing system, with airlines having independent pricing rights and varying sales strategies, poses challenges for achieving uniformity [6]. - The focus for travelers remains on transparent pricing and fair charges, regardless of the platform's name [6].