金标牛轻口味在战略层面具有双重意义，一是产品本身的价值创新，二是渠道与沟通方式的年轻化转型。大众白酒市场正步入一个以"体感优 化"和"场景渗透"为核心的新竞争阶段。 文｜梁晓洁 当白酒的消费场景从喧闹的宴席悄然蔓延至安静的阳台与温馨的客厅，当"喝得尽兴"的传统诉求与"喝得轻松"的现代健康理念相互碰撞，中国白酒的价值 维度正在被悄然重构。 这一深刻变迁，呼唤的是从酿造源头到体验终端的系统性回应。 对此，民酒牛栏山的回答是"36%vol金标牛轻口味白酒"，新品已于12月20日在抖音官方旗舰店开启预售。 这表明，在理性饮酒成为共识的今天，一场以"舒适体感"为核心的科学酿造与消费场景革命，正由大众消费市场率先掀起波澜。 对"36%vol"这一酒精度的科学抉择，源于"风味阈值理论"——白酒中众多关键风味物质在30–40%vol的酒精溶液中感官阈值最低。36%vol被设定为一 个"黄金点"，旨在最有效地"托起"酒体中的幽雅粮香与淡淡甜香，实现"入口即有味"。 内核"革命" 金标牛轻口味白酒，是一次基于风味科学、感官科学与酿造工艺的系统化再造，旨在为消费者提供轻松、低负担、高舒适度的微醺体验。 这一定位，点明了牛栏山此次创 ...

Core Viewpoint - The white liquor brand "Ziyouai" from Pang Donglai is expected to achieve approximately 1 billion yuan in revenue this year, marking it as a significant product in the market [1][4]. Company Summary - "Ziyouai" is a white liquor brand launched by Pang Donglai in collaboration with Baofeng Distillery, with the product "Baofeng·Ziyouai" being a key contributor to its sales [1][5]. - The product is priced at 75 yuan per bottle and has become one of the top three selling products for Pang Donglai, with daily sales ranging from 3,000 to 4,000 boxes, and potentially reaching 7,000 boxes during holidays [4][5]. - Baofeng Distillery, which was previously struggling, is projected to achieve around 500 million yuan in sales in 2024 due to the success of "Ziyouai" [5]. Industry Summary - The collaboration between liquor companies and new retail channels is reshaping the market, with a focus on creating "explosive" products in the "民酒" (popular liquor) category, particularly those priced below 100 yuan [5][6]. - The new retail model allows for direct sourcing, reducing the role of traditional distributors, and encourages liquor companies to adopt lower-margin strategies while benefiting from high turnover rates [6]. - Recent policy changes, such as the "ban on alcohol" in May, have led to a shift in consumer behavior, with a trend towards lower-priced liquor products [7]. - The China Alcoholic Drinks Association's report indicates that products priced between 100 to 300 yuan, 300 to 500 yuan, and below 100 yuan are seeing the highest sales rates [7]. - There is an increasing interest among liquor companies in the new retail model, with 34.9% expressing a preference for this approach, suggesting potential market expansion and opportunities for explosive growth [7].