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砸370万设计的月饼脱销,胖东来自营受追捧,代购卖洗衣液、酱油一个月赚3万
3 6 Ke· 2025-09-30 03:33
"客户急订500盒胖东来月饼礼盒,我手里握着5个满员的微信代购群,也凑不齐货。" 成为新乡胖东来代购3年来,这是周觅第一次见到胖东来上架自营月饼礼盒,"火爆是意料之中的。"据他透露,礼盒中最抢手的款,每盒售价265元(8 枚),即约33元一枚,价格不算亲民,却仍一盒难求。 当然,胖东来的"号召力"并不止于月饼。对这种有价无市的场景,周觅早已习惯。 在胖东来官方小程序,共上线8款月饼礼盒,均标注已售罄。 据周觅回忆,该月饼礼盒于9月上旬在门店推出,最早嗅到商机的是代购群里的大爷大妈们。"他们平时没事就在胖东来店里待着,在月饼销售区域一晃就 是好几个小时。一看到店员上货就先占住,再喊亲戚朋友来帮忙结账,然后一次性打包卖给我。" 周觅从2023年开始做胖东来代购,除了普通散户,不少客户是外地的胖东来山姆专卖店老板,这也让他的代购体量迅速扩大。 "自营产品成为'硬通货'的趋势,在去年已十分明显。"他告诉内参君,仅靠代购胖东来自营洗衣液、酱油、自由爱白酒等产品,2024年他每月的净收入就 能稳定在3万元以上。 进入2025年,随着胖东来进一步发力自营板块,产品上新频次增加,周觅的出货额也在逐月提升。企业数据显示,截至9 ...
连续七日“吸金”累计超1.5亿元,食品饮料ETF天弘(159736)盘中获净申购1800万份,机构:食品饮料板块有望估值和业绩双提升
消息面上,据报道,9月25日,2025年全国国庆文化和旅游消费月主场活动在四川省成都市举办,正式 启动国庆文旅消费月,于9月下旬至10月下旬开展系列文旅消费活动,激发假日消费活力,满足人民美 好生活需要。 9月19日,2025年海口国庆中秋双节促消费活动新闻发布会举办。据悉,海口市将发放1000万元的旅游 消费券,单人"机票+酒店"最高可省1800元。 9月15日,酒鬼酒在投资者关系活动记录表中称,公司与胖东来合作的联名产品"酒鬼·自由爱"上市以来 获得了消费者的广泛认可,目前该产品正按照合作计划进行发货。 据21世纪经济报道9月12日报道,正当市场和行业关注旺季白酒消费能否如期回暖时,茅台再次向外界 释放积极信号。"从此次对三地市场调研情况和各方反馈数据来看,随着传统双节临近,8月环比6、7月 份,市场终端动销有所回暖,8月底以来至今终端动销环比增长显著,市场态势有望进一步向好。"这是 茅台管理层过去两周在全国多地调研后得出的判断。 国海证券表示,政策密集出台,有望扭转宏观经济预期并促进食品饮料板块估值和业绩双提升,目前板 块估值仍然较低,基于此我们维持食品饮料行业"推荐"评级。 9月25日,食品饮料ETF ...
酒鬼酒:核心产品的低度化产品正逐步上市,和胖东来将考虑是否开发新的合作产品
Cai Jing Wang· 2025-09-19 08:46
(企业业绩说明会) 9月19日,酒鬼酒参与2025年湖南辖区上市公司集体接待日。期间,管理层透露,公司目前与胖东来只 有"酒鬼·自由爱"一款合作产品,后续将根据市场情况考虑是否开发新的合作产品。公司低度酒产品分 为核心产品低度化和适合年轻人群的低度产品,目前核心产品的低度化产品正在逐步上市,面向年轻群 体的产品正在研发当中。 ...
调研速递|酒鬼酒接受全体线上投资者调研,聚焦合作产品与业绩改善要点
Xin Lang Cai Jing· 2025-09-15 12:13
Core Viewpoint - The company held an online performance briefing for its 2025 semi-annual report, addressing investor concerns and outlining strategies for improving performance amid industry challenges [1] Group 1: Product and Market Strategy - The "Jiu Gui · Free Love" product, developed in collaboration with Pang Donglai, has received widespread consumer recognition and is being supplied according to the cooperation plan [1] - The company is experiencing performance pressure due to a deep industry adjustment, weak consumption, and intensified competition [1] - The company is transitioning its marketing model, increasing C-end expenditure, and acknowledges that improvements in terminal sales will take time [1] Group 2: Production and Supply Chain - The company confirmed that production and supply for the "Jiu Gui · Free Love" product are normal and in line with the cooperation plan, addressing concerns about product shortages and production bottlenecks [1] - The company is implementing a BC linkage marketing model, which has shown effectiveness in reducing terminal inventory [1] Group 3: Future Plans and Market Focus - The company plans to deepen BC linkage in the second half of the year, focusing on core stores and banquet scenarios, and will enhance efforts in key markets outside Hunan [1] - The new production capacity planning is based on market forecasts and the company's cash flow assessments [1] - The company aims to address consumption downgrade by developing younger and more fashionable products [1] Group 4: Performance Improvement and Investor Relations - The management is actively taking measures to improve performance and is focused on enhancing brand influence through channel development and consumer activities [1] - The company is committed to balancing the interests of employees and shareholders through its collaboration with Pang Donglai, which is expected to enhance management and employee capabilities [1] - The company's market value management strategy revolves around improving fundamentals and operational performance while strengthening communication with the capital market and investors [1]
酒鬼酒(000799) - 000799酒鬼酒投资者关系管理信息20250915
2025-09-15 10:53
Group 1: Sales and Product Performance - The collaboration with Pang Donglai on the "Jiu Gui · Free Love" product has received widespread consumer recognition, with normal production and supply according to the cooperation plan [2] - The company has experienced a decline in sales for several consecutive years, attributed to a deep adjustment period in the liquor industry, weak consumption, and intensified competition [2] - The company is actively working on improving sales performance in the second half of the year [3] Group 2: Inventory and Market Strategy - The company is focused on inventory reduction as a key task, with ongoing efforts to enhance channel construction and terminal sales, resulting in a continuous decrease in terminal inventory [3] - Plans for the second half of the year include strengthening the "sweep" action to improve terminal activation success rates and expand market coverage [3] - The company aims to enhance its market share in Hunan province by focusing on core store construction and consumer activities [4] Group 3: Product Development and Market Positioning - The company is developing a product matrix of "2+2+2" to stabilize existing consumer groups while accelerating the development of innovative products to meet the needs of younger consumers [4] - The company is addressing the overall consumption downgrade by promoting the development of younger and fashionable products [4] - Future product launches will depend on market demand and the ongoing collaboration with Pang Donglai [4] Group 4: Financial Management and Investor Relations - The company is committed to improving its fundamental performance as a basis for sustainable growth in market value, alongside enhancing communication with the capital market [4] - The management is focused on balancing employee satisfaction and shareholder interests while improving management levels through collaboration with Pang Donglai [4]
酒鬼酒:与胖东来按协议供货 终端库存持续下降
Xin Lang Cai Jing· 2025-09-12 11:11
Core Viewpoint - The collaboration between Jiugui Liquor and Pang Donglai has become a focal point for investors, particularly regarding the sales performance of the "Jiugui·Ziyouai" product launched in July [1] Group 1: Product Performance - Investors showed significant interest in the sales volume, scale, revenue contribution, and production capacity of the "Jiugui·Ziyouai" product during the performance briefing [1] - The product initially sold out quickly upon its launch in Pang Donglai's channels, leading to the implementation of purchase limits [1] - Following its initial success, Jiugui Liquor expanded the product's availability to Hunan Bubu Gao supermarkets [1] Group 2: Management Response - During the performance briefing, Jiugui Liquor's management, including General Manager Cheng Jun, did not provide specific data regarding sales figures [1] - In response to inquiries about sales performance and future distribution, Cheng Jun stated that the product is being shipped according to the cooperation agreement and that the company will actively support Pang Donglai in future supply efforts [1]
酒鬼酒回应21:与胖东来按协议供货 终端库存持续下降
Core Viewpoint - The collaboration between JiuGui Jiu and Pang Dong Lai on the "JiuGui·ZiYouAi" product has become a focal point for investors, especially in light of the overall decline in the liquor consumption market [1][2]. Group 1: Product Performance and Sales - The "JiuGui·ZiYouAi" product was launched in July through Pang Dong Lai's channels and quickly sold out, leading to purchase limits being imposed [1]. - JiuGui Jiu has also expanded the product's availability to Hunan BuBuGao supermarkets [2]. - Despite investor inquiries about sales data during the performance briefing, management did not provide specific figures, indicating that the product is being shipped according to the cooperation agreement [2]. Group 2: Financial Performance and Market Response - JiuGui Jiu's revenue and net profit for the first half of the year have continued to decline year-on-year, reflecting a broader trend of weakening demand in the liquor market [2]. - The strong sales of "JiuGui·ZiYouAi" have created potential for a rebound in JiuGui Jiu's performance, contributing to multiple stock price surges this year, with a 26% increase in stock price as of September 12, making it the second-highest gainer among A-share liquor companies [2]. Group 3: Strategic Initiatives and Future Plans - The company is focusing on optimizing channel inventory and fostering healthy supply-demand dynamics, with inventory reduction being a key future task [2]. - The management team plans to continue the BC linkage marketing model, enhancing channel construction and terminal sales, while also targeting specific market segments through the "扫雷" action plan [3]. - JiuGui Jiu aims to develop a "2+2+2" product matrix to cater to younger consumers and self-drinking scenarios, which includes two strategic products, two key products, and two base products [3].
争议拉满!酒鬼酒业绩暴跌仍大举分红
Da Zhong Ri Bao· 2025-08-29 03:08
Core Viewpoint - The company, Jiu Gui Jiu, is facing significant financial challenges, with a 92.6% drop in net profit and a controversial cash dividend plan amidst declining performance [1][3][4]. Financial Performance - In the first half of the year, Jiu Gui Jiu reported total revenue of 561 million yuan, a year-on-year decrease of 43.54%, and a net profit of 8.955 million yuan, down 92.6% [3]. - For the year 2023, the company’s revenue was 2.83 billion yuan, a decline of 30.14%, and net profit was 548 million yuan, down 47.77% [4]. - Projections for 2024 indicate a further decline, with expected revenue of 1.423 billion yuan, a drop of 49.70%, and net profit of only 12.4933 million yuan, down 97.72% [4]. Market Environment - The company attributes its declining performance to a challenging industry environment characterized by weak market demand and intensified competition [4][7]. - Jiu Gui Jiu has seen a reduction in its distributor network, with the number of distributors decreasing from 1,774 to 1,336 in 2024, reflecting a trend of channel contraction [4]. Dividend Controversy - Despite the poor financial results, Jiu Gui Jiu announced a cash dividend plan of 195 million yuan, which is over 15 times its net profit for the period [8][9]. - The dividend distribution appears to favor minority shareholders, with the largest shareholder set to receive over 60 million yuan, while minority shareholders collectively receive approximately 1.7275 million yuan [8]. New Product Launch - In response to its challenges, Jiu Gui Jiu partnered with the retailer Pang Dong Lai to launch a new product, "Jiu Gui · Free Love," which quickly sold out [1][11]. - The product is priced at 200 yuan, with a gross margin of 15.87%, significantly lower than the industry average of 30%-50% [11][12]. - While the new product has generated initial market interest, concerns remain regarding its long-term profitability due to a short development cycle and lower margins compared to the company's historical performance [12][13].
酒鬼酒上半年净利降超九成,与胖东来合作重塑预期
Sou Hu Cai Jing· 2025-08-26 08:44
Core Viewpoint - The financial performance of the company has significantly declined in the first half of 2025, attributed to the deep adjustment in the liquor industry and the company's ongoing strategic transformation [1][2][3] Financial Performance - In the first half of 2025, the company reported revenue of 561 million yuan, a year-on-year decrease of 43.54%, and a net profit attributable to shareholders of 8.95 million yuan, down 92.60% [1] - The second quarter of 2025 saw revenue of 217 million yuan, an increase of 56.57% year-on-year, but a net loss of 23 million yuan, a decline of 147.77% [1] - For the full year of 2023, revenue was 2.829 billion yuan, down 30.14%, and net profit was 548 million yuan, down 47.77% [2] - In 2024, revenue further declined to 1.423 billion yuan, a drop of 49.7%, with net profit plummeting to 1.249 million yuan, down 97.72% [2] Market Dynamics - The company has faced challenges due to an oversaturation of the market and a lack of supportive relationships with distributors, leading to significant distributor attrition [2] - The number of distributors decreased from 1,774 in 2024 to 805 in the first half of 2025, reflecting a net loss of 531 distributors [2] Strategic Initiatives - The company is implementing a "2+2+2" strategic product system, focusing on major products and optimizing the product value chain, but the financial results have shown limited improvement [3] - The sales of core products have declined, with revenue from key product lines dropping significantly, indicating ongoing sales pressure across all product categories [3] Operational Challenges - The company is experiencing severe inventory turnover issues, with inventory turnover days reaching 1,821.86, an increase of 734.9% compared to the previous year [4] - The net cash flow from operating activities was -234 million yuan, marking two consecutive years of negative cash flow [5] Market Performance - Despite the financial struggles, the company's stock has performed well in the secondary market, with a 42.79% increase in August 2023 [5] - The recent collaboration with retail brand "胖东来" for the "酒鬼·自由爱" product line has generated positive market expectations, with potential sales projections exceeding 1 billion yuan for 2025 [5]
食品饮料行业跟踪报告:中报陆续落地,板块仍处低位
Investment Rating - The food and beverage industry is rated as "stronger than the market" [1] Core Viewpoints - The industry is currently at a historical low valuation, with a PE-TTM of 21.92x, which is at the 17th percentile over the past 15 years [13][19] - The white liquor sector is expected to see a weak recovery in demand due to the gradual easing of policy pressures and the impact of infrastructure projects [2][19] - The report highlights the strong performance of leading companies like Kweichow Moutai and Wuliangye, which are expected to attract investment due to their stable pricing and solid dividend yields [2][19] Summary by Sections Market Overview - The food and beverage industry rose by 3.29% in the week of August 18-22, slightly underperforming the Shanghai Composite Index, which increased by 3.49% [6][7] - Among the sub-sectors, other liquor categories saw the highest increase at 8.21%, followed by soft drinks at 5.06% and white liquor at 3.62% [9][10] White Liquor Sector - The collaboration between JiuGuiJiu and the retail chain Pang Dong Lai is expected to significantly boost annual performance, with the new product "JiuGui·ZiYouAi" gaining popularity due to its quality and transparent pricing [21][23] - The average price of Kweichow Moutai has decreased to 1845 RMB, reflecting market adjustments [20][24] Beer Sector - China Resources Beer reported a revenue of 23.942 billion RMB for the first half of the year, a 0.8% increase year-on-year, with a net profit of 5.789 billion RMB, up 23% [25][26] - The company's gross margin improved to 48.9%, driven by a high-end product strategy and reduced raw material costs [26][27] Cost Indicators - The report includes various cost indicators, such as the prices of soybeans and sugar, which are relevant for the food and beverage industry [28][30]