Core Insights - The emergence of "安心鱼" (Assured Fish) in various fresh food apps indicates a growing consumer demand for safer seafood options, particularly in the Greater Bay Area, where seafood consumption is significantly higher than the national average [1][2][12] - The introduction of "安心鱼" products aims to address safety concerns related to seafood, which often suffers from issues like antibiotic residues, heavy metal contamination, and microbial risks [4][5][15] Group 1: Consumer Demand and Market Trends - The Greater Bay Area has a per capita seafood consumption of 40-60 kg/year, which is 2-4 times higher than the national average of 17.4 kg for urban residents [2] - Approximately 60% of users in the Greater Bay Area consume fish weekly, with a quarter eating fish three times or more per week [2] - The "真安心鱼" (True Assured Fish) series launched by Dingdong Maicai has seen a significant increase in repurchase rates, particularly during the summer months when families prioritize higher quality seafood for children [12][15] Group 2: Safety and Quality Assurance Measures - The "安心鱼" products are subjected to rigorous safety management practices, including extended purification processes and multiple rounds of testing to reduce safety risks [5][15] - Dingdong Maicai's "真安心鱼" requires a "百日0检出" (zero defect in 100 days) standard, with a multi-tiered testing system involving third-party inspections [15] - The "湾区认证" (Bay Area Certification) ensures that products meet high standards in water source environment, farming practices, and quality control, enhancing transparency and consumer trust [15][17] Group 3: Innovative Farming Practices - The use of a "container + ecological pond" system in fish farming helps to minimize disease transmission and improve fish health by separating different functions of aquaculture [7][9] - The survival rate of fish in this controlled environment is reported to be 90%, compared to 80% in traditional farming methods [9] - The integration of natural purification methods and avoidance of antibiotics in the farming process further enhances the quality of the seafood [9][11]

Core Viewpoint - Dingdong Maicai has officially launched the "True Assurance Fish" system, emphasizing the principle of "selling only safe aquatic products" [1][3] Group 1: System Overview - The core goal of the "True Assurance Fish" system is to ensure that the safety of aquatic products can be managed, verified, and trusted [1] - The methodology includes "True Traceability, 100 Days Zero Detection, and 7+1 Quality Control System," ensuring safety at every critical point in the supply chain [1] Group 2: Supply Chain Management - In the "True Traceability" phase, Dingdong Maicai applies stricter selection standards for suppliers compared to industry norms [1] - The platform utilizes recognized certifications such as Green Certification, Bay Area Certification, Hong Kong Supply Certification, Geographical Indication Certification, BAP, and Antibiotic-Free Certification to dynamically screen and manage the supply chain [1] Group 3: Digitalization and Transparency - Dingdong Maicai plans to trial the "True Traceability System" in December, aiming to visualize information across breeding, testing, processing, and transportation stages [3] - Users will be able to view the source, breeding methods, and testing records of the "True Assurance Fish" through the app [3] - The quality control head stated that customers will know the origin, breeding process, and testing details of every fish they purchase [3]