Core Viewpoint - Dingdong Maicai has officially launched the "True Assurance Fish" system, emphasizing the principle of "selling only safe aquatic products" [1][3] Group 1: System Overview - The core goal of the "True Assurance Fish" system is to ensure that the safety of aquatic products can be managed, verified, and trusted [1] - The methodology includes "True Traceability, 100 Days Zero Detection, and 7+1 Quality Control System," ensuring safety at every critical point in the supply chain [1] Group 2: Supply Chain Management - In the "True Traceability" phase, Dingdong Maicai applies stricter selection standards for suppliers compared to industry norms [1] - The platform utilizes recognized certifications such as Green Certification, Bay Area Certification, Hong Kong Supply Certification, Geographical Indication Certification, BAP, and Antibiotic-Free Certification to dynamically screen and manage the supply chain [1] Group 3: Digitalization and Transparency - Dingdong Maicai plans to trial the "True Traceability System" in December, aiming to visualize information across breeding, testing, processing, and transportation stages [3] - Users will be able to view the source, breeding methods, and testing records of the "True Assurance Fish" through the app [3] - The quality control head stated that customers will know the origin, breeding process, and testing details of every fish they purchase [3]

Core Insights - Dingdong Maicai officially launched the "True Assurance Fish" system on November 18, aiming to establish a verifiable safety system for seafood, which is considered a high-risk category in the industry [1] - The core objective of the "True Assurance Fish" system is to ensure that seafood safety can be managed, verified, and trusted [1] - The company has developed a methodology centered around "truthful traceability, 100-day zero detection, and a 7+1 quality control system" to ensure safety at every critical point in the supply chain [1] - Dingdong Maicai plans to trial the "Truthful Traceability System" in December, utilizing digital tools to visualize information across breeding, testing, processing, and transportation stages [1] - Users will be able to view the source, breeding methods, and testing records of "True Assurance Fish" through the app in the future [1]

Core Viewpoint - Dingdong Maicai has launched the "True Assurance Fish" system, aiming to establish a verifiable safety control system for seafood, addressing consumer concerns regarding drug residues and heavy metals in a high-risk category of the fresh food industry [1][3]. Group 1: Safety Control Measures - The seafood industry faces challenges such as drug residues, parasites, and antibiotics, making safety a critical issue. The new system aims for systematic safety governance from source to table [3]. - The core objective of the system is to make seafood safety manageable, verifiable, and trustworthy, utilizing methodologies that include true traceability, a 100-day zero detection mechanism, and a 7+1 quality control system [3][7]. Group 2: Source Management - The platform implements dynamic screening and grading management of the supply chain based on multiple authoritative standards, including green certification and supply to Hong Kong certification [5]. - A unique water purification process is introduced, where fish are kept in clean water without drugs for temporary养殖, and must pass two drug residue tests before entering the market [5]. - The company has strategically invested in Qingyu Hall to achieve full digital monitoring of fish through a "four warehouses in one" model, which includes breeding, temporary养殖, water purification, and sales [5]. Group 3: Quality Assurance Mechanisms - Dingdong Maicai has established a "100-day zero detection" mechanism, requiring all samples of "True Assurance Fish" to have zero non-compliance results within a 100-day period, supported by a multi-level testing system [7]. - The company has set up on-site laboratories in key bases and a third-party pre-testing network, conducting over 260,000 batches of seafood testing annually [7]. - The platform has created the industry's first "7+1 quality control management system," covering eight critical links, and has received dual certifications from BRC and IFS [7]. Group 4: Future Developments - A "True Traceability System" will be trialed in December, utilizing digital methods to visualize information across breeding, testing, processing, and transportation stages [8]. - Consumers will be able to view the source, breeding methods, and testing records of "True Assurance Fish" through the app, enhancing transparency in a previously opaque area of seafood safety [8].