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文创产品再出圈 青花汾酒30・西藏文创产品发布
Bei Jing Shang Bao· 2025-04-01 09:20
值得一提的是,本次活动既是汾酒"清香天下"愿景的延伸,更是对铸牢中华民族共同体意识的生动实践,促进了汉藏文化的深度交融与创新发展。"品质 + 文化 = 汾酒",是汾酒不变的价值理念。 北京商报讯(记者 刘一博)春糖尾声期间,汉藏文化艺术交流活动暨青花汾酒30・西藏文创首发盛典在成都举行。中国藏学研究中心研究员、国务院政府 特殊津贴专家、西藏收藏家协会会长叶星生在致辞中提到,本次活动不仅是一次艺术对话,更是民族精神的共鸣,彰显了中华民族交往、交流、交融的时代 声音。 对此业内人士指出,这款产品从设计上而言,不仅是传统文化与现代时尚的完美对话,也是商道精神与雪域美学的当代重逢,展现了汉藏文化的独特魅力与 创新活力,不仅为消费者带来全新的文化体验,也为汉藏文化的传承与创新提供了新注脚。 汾酒集团党委副书记、副董事长、总经理武跃飞在会上透露,汾酒将持续致力于推动中华优秀传统酒文化的传承与发展,积极推动中华民族酒文化的融合与 创新,助力铸牢中华民族共同体意识,用文化互鉴促进心灵相通。 本次活动的高潮部分是青花汾酒30·西藏文创产品的发布仪式。北京商报记者从现场看到,这款产品瓶身设计构图精确还原藏袍的穿搭特征,瓶身右侧增 ...
“青花映雪域·汉藏韵传承”汉藏文化艺术论坛即将启幕
Zhong Guo Xin Wen Wang· 2025-03-24 06:30
Group 1 - The "Qinghua Reflects Snowy Region: Inheritance of Han-Tibetan Culture" forum will be held in Chengdu on March 25, organized by Fenjiu Group, focusing on promoting Han-Tibetan cultural exchange and exploring the path of traditional cultural inheritance and innovation in the new era [1][2] - The forum aims to strengthen Han-Tibetan cultural exchanges, which are essential for promoting national unity and cultural prosperity, highlighting the historical mutual appreciation and integration of Han and Tibetan cultures [1][2] - The concept of "living inheritance" will be practiced through academic discussions, intangible cultural heritage exhibitions, and cultural creative product launches, aiming to explore the integration and coexistence of Han-Tibetan cultural arts [2][3] Group 2 - Cultural creative products serve as important carriers for the modern inheritance and innovation of traditional culture, with the forum showcasing the fusion of Tibetan opera masks and Thangka art with ancient blue-and-white porcelain patterns [3] - The forum will launch the first Han-Tibetan cultural creative wine globally, symbolizing the blend of the pure essence of the snow-capped mountains and the fragrant genes of Fenjiu, reflecting cultural identity and national sentiment [3]